Traditional View The Red that You ve never seen CYAN : 10 MAGENTA : 100 YELLOW : ADK VISION VI Visual Identity ADK ADK Active Red Ac
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- あいぞう かやぬま
- 5 years ago
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1 THE DIFFERENCE IN RED
2 Traditional View The Red that You ve never seen CYAN : 10 MAGENTA : 100 YELLOW : ADK VISION VI Visual Identity ADK ADK Active Red Active Red ADK BLACK : 10 1
3 Difference in Strategic Direction インターネットの普及やデジタルテクノロジーの進化は広告市場を一変させました 消費者 が様々な情報に触れる機会が増えた結果 広告代理店に求められるのは 不特定多数に 商品やサービスを認知させる という役割だけではなくなっています ADK はこれまでの 広告代理店の役割や枠組みに捉われず 市場の変化に迅速に対応しながら事業領域を 2 拡大し 持続的な成長を実現すべく様々な取り組みを進めています 3 ORGANIC GROWTH M&A A C T I V AT I O N Advertising
4 Red Generates Action ADK ADK 4 5 DIGITAL CONTENT BUSINESS GLOBAL
5 The Power of Red Advertising ADK Strategic Insights Creativity The Power of Action 6 7 STRATEGIC INSIGHTS CREATIVITY THE POWER OF ACTION
6 About ADK ADK ADK WPP ADK 3 ADK About ADK 9 10 ADK 2014 % OOH Out of Home What Makes Us Different Strategic Direction Red Generates Action 8 The Power of Red CSR 26 ADKCSR 3.0%3, % % M&A
7 ADK 10 CEO V1 ADK VISION VISION Axival ADK 2015 ADK PMU Profit Management by Unit 2014 V2014 3%3,
8 ADK 2015ADK ADK M&A WPPM&A ADK WPP WPP ADK 12 ADK ADK3ADK ADK ADK ADK ADK ADK ADK 2014 ROE 2.8% 2015 RE R M&A E B/S ADK ROE ROE5% 8% Axival ADK M&A ADK M&A M&A ADK ADK ADK
9 ADK ADK ADK ADK ADK 2015 ADK ADK ADK What Makes Us Different CEO Strategic Direction Red Generates Action The Power of Red 01 Strategic Insights 02 Creativity 03 The Power of Action
10 Strategic Direction ADK ADK ADK VISION M&A ~ M&A M&A
11 Red Generates Action Global ADK WPP Digital ADK ROI ADK ADK Axival 2014 Axival ADK ADK Axival 3D Content Business ADK ADK EC 12
12 The Power of Red 01 Strategic Insights & ADK WPP 2006ADK ROI 2013 & ADK 2014 Web 3 3D3D ADK ADK 3D ADK ADK ADK
13 The Power of Red 02 Creativity Worldwide Executive Creative Director Rob Sherlock FCB Foote, Cone & Belding ADK Worldwide Executive Creative Director 22 ADK ADK 23 ADK ADK ADK 3 ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK
14 The Power of Red 03 The Power of Action ADK DNA ADK ADK e- ADK ADK ADK ADK ADK ADK
15 CSR ADKCSR ADK ADK ADKCSR ADKCSRCSR CSR ISO ADK 5 Governance ADK2013 VISION 2020 Environment Employee 26 KPIADK Society Communication 27 ADK ADKCSR VISION 2020 Consumer Activation ADK ADK ADK CSR 5 Governance Environment Employee Society Communication CEO
16 CSR Governance ADK CEO ADK ADK ADK ADK ADK ADK ADK ISO27001 ISMS
17 CSR Environment Employee ADK CSR EMS EMS ISO14001 ADKADK ADK ADK ADK ADK % % 31 ADK CO2 3R ADK kwh 300, , , , ,000 50, 年 1 月 2014 年 2 月 2014 年 3 月 2014 年 4 月 2014 年 5 月 2014 年 6 月 2014 年 7 月 2014 年 8 月 2014 年 9 月 2014 年 10 月 2014 年 11 月 2014 年 12 月
18 CSR Society Communication ADK ADK ADK ADK ADK Vol ,527,1504 ADK ADK 3
19 , , , , ,565 48,568 45,104 46,169 45,836 42,028 44,470 43,721 42,993 41,983 42,006 4,097 1,383 3,175 3, ,251 4,327 5,314 5,627 1,885 6,433 5,600 4,069 5,028 (4,748) 3,696 3,430 2,781 2,293 (4,656) EBITDA* 2,433 2,963 4,517 4, ,984 14,167 13, ,006 20,536 19, * EBITDA 243, , , , ,510 * 134, , ,559 96, ,168 24,464 21,116 10,055 5,277 7,466 * EPS (110.28) , , , , , * 42,155,400 42,155,400 42,655,400 45,155,400 45,155,400 OOH * 13.8% 13.2% 13.2% 13.2% 12.1% (1.4) (1.3) 8.4% 3.1% 6.9% 8.4% 0.1% ROE * (4.5) ROA * * *1. ROE 100 *2. ROA 100 *3. 142, , , ,024 11,215 16, ,726 57,232 63, % 6.1% 7.4% AV 3,075 3,066 3, ,937 9,563 7, ,660 44,076 41, AV
20 ,554 32,738 65,997 71,574 81,659 87, ,371 7, ,469 8,088 1,950 1, ,013 1,477 1, , ,205 7,076 9,078 76,080 83, ,802 21,578 1,271 3,798 4, ,524 1, , ,273 2, , ,011 21,116 24,464 3,821 3,549 97, ,317 2,696 2,313 1,125 1,236 3,392 4,839 37,581 37,581 1,881 1,642 11,982 44,303 11,982 42, ,132 1,672 93,216 91,260 84,829 93,185 35,142 40, ,513 2,819 9,080 6, ,657 42,923 93,713 99, , ,112 1, , , , , , ,317
21 , , , , ,104 48,568 4,232 1,222 23,012 22, ,594 1,284 2,174 2, ,438 3, ,870 3, ,163 10, ,721 44,470 2, ,383 4, , , , ,800 2,156 5,600 6, ,472 2, ,113 2, ,486 3,833 3,067 3, ,430 3, ,327 7,251
22 ,600 6,433 7,684 9,173 1,582 1,384 7,230 9, , , ,152 1, ,065 2, , , ,088 1,220 6, , ,960 5, , , ,585 4,849 4,687 5, , ,336 6, ,881 1, ,698 10,474 4,990 2,197 2,086 2,427 27,264 32, , , ,410 35, ,164 3,175 8,169
23 ADK Tel.: Fax: ADK Tel.: Fax: ADK Tel.: Fax: ADK Tel.: Tel.: Fax: Tel.: Fax: DA & Tel.: Fax: Tel.: Fax: ADK America Inc. 6F, 515 West 20th Street, New York, NY 10011, U.S.A. Tel.: Fax: ASATSU (Deutschland) GmbH Waldschmidtstrasse 19, Frankfurt, Frankfurt am Main, Germany Tel.: Fax: ASATSU Europe B.V. Neptunusstraat 31, 2132 JA Hoofddorp, The Netherlands Asatsu (Shanghai) Exposition & Advertising Co., Ltd. 9003, Yongxin Mansion, No. 887 Huaihai Road (M), Shanghai, , P.R.C. Tel.: Fax: IMMG BEIJING Co., Ltd. Room 2006, Building 4, No. 89 Jianguo Road, Chaoyang District, Beijing, , P.R.C. Tel.: Fax: Shanghai Asatsu Advertising Co., Ltd. 10F, Yongxing Mansion, No. 887 Huaihai Road (M), Shanghai, , P.R.C. Tel.: Fax: A2 (Shanghai) Marketing Service Co.,Ltd. Gangtai Plaza No.700, East Yan an Road, Shanghai, , P.R.C. Tel.: DIK OCEAN Advertising Co., Ltd. 13F, No. 287 Nanking East Road, Sec. 3, Taipei 105, Taiwan, R.O.C. Tel.: Fax: UNITED ASATSU INTERNATIONAL LTD. 13F, No. 287 Nanking East Road, Sec. 3, Taipei 105, Taiwan, R.O.C. Tel.: Fax: ASATSU-DK SINGAPORE PTE. LTD. 1 Liang Seah Street, #02-05, Singapore Tel.: Fax: IMMG Pte. Ltd. 213 Henderson Industrial Road, #01-09, Henderson Industrial Park, Singapore Tel.: Fax: ADK Thai Holding Ltd. 23F, Shinawatra Tower III, 1010 Vibhavadi, Rangsit Road, Ladyao, Chatuchak, Bangkok 10900, Thailand Tel.: Fax: ASATSU (Thailand) Co., Ltd. 24F, Sirinrat Bldg., 3388/86 Rama 4 Road, Klongton, Klongtoey, Bangkok 10110, Thailand Tel.: Fax: ASDIK Ltd. 6F, Shinawatra Tower III, 1010 Vibhavadi, Rangsit Road, Ladyao, Chatuchak, Bangkok 10900, Thailand Tel.: Fax: DAI-ICHI KIKAKU (Thailand) Co., Ltd. 23F, Shinawatra Tower III, 42 Fax: Tel.: Fax: Vibhavadi, Rangsit Road, Tel.: Fax: SCOOP ADWORLD Pte. Ltd. Ladyao, Chatuchak, 43 Fax: Beijing DongFang SanMeng Public 1 Liang Seah Street, #02-05, Bangkok 10900, Thailand ASATSU Europe Holding B.V. Neptunusstraat 31, Relations Consulting Co., Ltd. Room 1803, CITIC No. 19 Singapore Tel.: Tel.: Fax: Tel.: JA Hoofddorp, The Netherlands Jianguomenwai Street, Fax: Fax: Tel.: Beijing, , P.R.C. ADK Fax: Tel.: ASATSU-DK VIETNAM Inc Fax: PT. IMMG Indonesia 28 Nguyen Van Thu Street, Tel.: Fax: Tel.: Fax: Tel.: Fax: Tel.: Fax: Tel.: Fax: Tel.: Fax: Knots Europe B.V. Neptunusstraat 31, 2132 JA Hoofddorp, The Netherlands Tel.: Fax: Asatsu Century (Shanghai) Advertising Co., Ltd. 9F, Yongxing Mansion, No. 887 Huaihai Road (M), Shanghai , P.R.C. Tel.: Guangdong Guangxu (Asatsu) Advertising Co., Ltd. 4F, Dongbao Tower, No. 767, East Dongfeng Road, YueXiu District, Guangzhou, , P.R.C. Tel.: Fax: ASATSU-DK HONG KONG Ltd. 25F, Leighton Centre, 77 Leighton Road, Causeway Bay, Hong Kong Tel.: Fax: JL. Kemang I No. 5, Jakarta Selatan Indonesia Tel.: Fax: ASATSU-DK (Malaysia) Sdn. Bhd. Level 18, Menara Amfirst, No. 1, Jalan 19/3, Petaling Jaya, Selangor, Malaysia Tel.: Fax: DAI-ICHI KIKAKU (Malaysia) Sdn. Bhd. Level 21, Menara Amfirst, No. 1, Jalan 19/3, Petaling Jaya, District 1, Ho Chi Minh City, Vietnam Tel.: Fax: DIK VIETNAM CO., LTD. 3F, 28 Nguyen Van Thu Street, District 1, Ho Chi Minh City, Vietnam Tel.: Fax: ASATSU-DK Korea Co., Ltd. 6F D&Y Bld Yeoksam-dong, Gangnam-gu, Seoul, Korea Tel.: Fax: Fax: DK ADVERTISING (HK) Ltd. Selangor, Malaysia 25F, Leighton Centre, 77 Leighton Road, Tel.: Causeway Bay, Hong Kong Fax: Tel.: Fax:
24 ADK Printed in Japan
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