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1 001

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4 004 Macromill Others No.1 (4) % 28.7 (Dentsu Macromill) % 12% 11% 9% 69% 2001/6 2002/6 2003/6 2004/6 2005/6 2006/6 2007/6 2008/6 2009/6 2010/6 2011/6 2012/6 2013/6 2014/6 2015/6 2016/6 2017/6 2018/6 (IFRS)

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7 007

8 008

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10 % +10% 40,024 38,975 +3% +1% 35,514 1,680 1,550 8,531 8,757 8, % +11% 7,696 8,660 8,540 4,249 4,813 4,727 3,706 4,719 4, % 21.9% 22.2% 12.0% 12.0% 12.1% 21.7% 21.6% 21.9% 10.4% 11.8% 11.9%

11 011 +7% DMP Solutions +52% B-HEALTH +178% 25,667 27, % +10% +15% +1% +51% Track % +27% +16% 10,025 12,721 1,650 11,661 1, % +42% 6,588 6,238 4,392

12 M&A -1.5% +12.5% +7.7% +2.6% 8, ,149 8, (392) + (398) (301) 8,

13 % % 17.8% % 10.7% 10.6% 7.0% (5) Buy Segment (8)

14 % +20.8% (263) ,813 4,249 3,986

15 % % % % % % % %

16 016

17 CAGR: 2% (3) 170 CAGR: 11% (3) 2 5,440 CAGR: 7% (4) 1,920 CAGR: 15% (4) (5) CAGR: 5% (3) 20 (5) CAGR: 3% (3) 1 Global Market Research spending: ESOMAR- Global Market Research (2015/9, 2016/9, 2017/9) Japan Market Research spending: Japan Marketing Research Association (2016/7, 2017/7, 2018/7) Ad spending: emarketer- Worldwide Ad Spending (2016/10, 2017/10)

18 % +6% 37% +16% +9% +13% 40% % 20%

19 % +3% +19% +10% +13% %

20 % +2.6% +12.5% +19.4% +7.7% 8,133 10,200 9,149 8,757 8,531 8,531 7,146

21 (89) (402) +13.0% +10.1% 1,007 (139) +13.3% (20) (263) ,813 5,439 5,300 4,249

22 % +17% +13% +17% +19% +11% +11% +27% +31% % 21.7% 21.6% 21.9% 17.6% 19.2% 19.0% 19.2% 8.7% 10.4% 11.8% 11.3%

23 023 7,047 (4) 5,733 5,610 4,665 2,298 (821) (672) (2,036) (1,657) 7.0x 5.0x 3.6x 3.2x 4.8% 3.7% 2.0% 1.8%

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25 025

26 026

27 027

28 22% 6% 16% 13% 40,024 20% 10% 13% 23% 6% 16% 13% 38,344 20% 8% 14% 22% 24% 7% 6% 16% 16% 13% 13% 35,514 32,504 18% 20% 9% 9% 13% 13% 028

29 029 +5% Q1 Q1-2 +8% +9% Q1 Q1-2 Q % Q1-3 +5% +6% +8% +5% Q1 Q % -7% Q1 Q1-2 Q1-3 -1% Q % -8% -2% Q1 +3% Q1 +1% +8% +13% +10% +5% Q % Q % 40,024 38,975 +3% +1% Q % Q % 35,514 1,680 1,550 8,531 8,757 8, % +11% 7,696 8,660 8,540 4,249 4,813 4,727 3,706 4,719 4, % 21.9% 22.2% 12.0% 12.0% 12.1% 21.7% 21.6% 21.9% 10.4% 11.8% 11.9%

30 030 2% +10% 28% +14% 35% +5 25,667 +7% 27, % +10% +15% +1% DMP Solutions +52% B-HEALTH +178% +51% Track % +27% +16% 10,025 12,721 1,650 11,661 1, % +42% 6,588 6,238 4,392

31 031 Q1 Q2 Q3 Q4 1,477 1,472 1,680 1,316 5,946 1,322 1,606 1,647 1,278 5,853 (155) 134 (33) (38) (92) (10.5%) 9.1% (2.0%) (2.9%) (1.6%) (74) (51) (74) (57) (255) (36.1%) (18.2%) (34.1%) (24.7%) (28.2%) Q1 Q2 Q3 Q4 ( Normalized (3) ,210 1, (109) (148) (46) 14 (288) (154) (44.5%) (34.1%) (12.5%) 9.2% (23.8%) (14.4%) ) (10) 3 (8) 8 (5) (44) (28) (30) (7) (110) (127.7%) (89.5%) (136.7%) (46.7%) (105.5%) Q1 Q2 Q3 Q4 ( Normalized (3) 16.6% 29.5% 22.1% 12.1% 20.4% 18.1% 10.3% 17.8% 19.8% 13.6% 15.8% 15.8% (6.3%) (11.7%) (2.4%) 1.5% (4.6%) (2.4%) ) 15.8% 13.6% 9.5% 7.1% 11.5% (6.9%) 1.7% (5.3%) 5.0% (0.9%) (22.7%) (11.9%) (14.9%) (2.1%) (12.4%) 16.7% 14.2% (4) 14.6% 10.5% (2.1%) (3.7%) 2.6% 1.6% 1.2% (4) (0.1%) (0.9%) (1.3%)

32 % +14% 9,542 9,348 : : 8, % +110% +8% +104% +24% +21% 1,519 1, % +12% 1,222 1,205 1,509 1, % 15.9% 15.9% 8.3% 8.3% 8.1% 14.8% 15.8% 15.8% 9.2% 8.2% 8.0%

33 033 3% +9% +6% 25% +22% 30% +16% +26% +17% +23% +11% DMP Solutions +34% +29% B-HEALTH AD VANCE +95% +45% 5,723 6, % +34% 3,487 3, % +37% 2, ,676 1,617 1,181

34 +29.9% +23.7% +24.3% 1,222 1, , M&A + (76) (44) 0 6 1,

35 % (14) (9) (147) (38) %

36 036 Issuer CAGR CY1A-17A 3.4% CY 2009 FY 2010/ % 36% % CY % CY 2016 FY 2018/6 16.2% 12.4% 10.6% 50% 5.0% 3.6%

37 037 24% % CAGR CY11A 16A % C. 29 % (CY16) 14% % 50% 7% 25% 30% 34% 29% 4% 4% % CY Japan US UK Germany France 71% (CY16) MR C. 40 % (CY09)

38 038 7,551 CAGR CY2016A 2021E 6.8% 40.1% 5,438 3, % 0.6% 30.3% 3,517 4Y CAGR 2014/6-2018/6 (2) +88% 1,921 2,323 2,733 3,164 3,573 3, % 1.1% 2.6% 4.2% 6.2% 9.4% 2016A 2017E 2018E 2019E 2020E 2021E /6 2015/6 2016/6 2017/6 2018/6 2016/6 2017/6 2018/6

39

40 040

41 041 DMP Solution AD-VANCE SCOUT H&A CONTEST ACT PACT B-HEALTH Dashboard

42 042 AD-VANCE

43 043

44

45 x 6/2018 Q ,394 34, ,167 6,449 30,718 6/2018 Q4 9 2,491 34, ,096 9,124 27,971 (179) (96) 12 (1) (70) 2,674 (2,745) 41,575 8,460 8, x 3.2x (0.4x) 3.2x 27,971 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015/6 2016/6 2017/6 2018/6

46 046 IFRS 2015/6 2016/6 2017/6 2018/6 28,761 32,504 35,514 40,024 (16,372) (17,926) (18,920) (22,372) 12,388 14,578 16,594 17,651 (7,950) (8,956) (10,030) (10,031) (5,399) (168) (31) (57) (586) 5,730 6,825 7, (3,671) (2,139) (958) (763) (4,204) 4,087 5,882 7, (848) (1,672) (2,201) (3,988) 3,238 4,210 5,170 (4,320) 2,832 3,706 4,719

47 047 IFRS IFRS 2015/6/ /6/ /6/ /6/ /6/ /6/ /6/ /6/30 14,247 12,725 15,485 18,409 8,058 8,848 8,952 10,890 7,178 6,124 8,447 9,124 2,978 3,319 2,617 2,500 5,789 6,015 6,388 8,744 2,085 2,492 2,492 3,008 1, ,994 3,036 3,842 5,379 56,812 53,839 55,330 56,820 48,683 41,068 39,511 36, ,034 1,152 45,735 38,535 36,880 34,534 53,338 50,788 52,127 53,562 2,947 2,533 2,630 2,335 46,583 45,290 46,067 46,957 56,741 49,916 48,463 47,762 6,755 5,498 6,059 6,605 2,637 2,070 2,169 2,102 14,318 16,647 22,352 27,468 71,060 66,564 70,815 75,230 71,060 66,564 70,815 75,230

48 IFRS Full Year /6 2016/6 2017/6 2018/6 2,298 4,665 5,733 5,610 (4,204) 4,087 5,882 7, ,052 4,370 (53) (496) (15) (528) 3,671 2, (60) (338) (131) (2,175) (69) 838 4,604 6,772 7,496 7, (1,355) (1,450) (1,120) (456) (1,009) (690) (660) (1,267) (15,641) 67 (1,348) (2,101) (509) (647) (1,007) (1,026) (16,726) (1,044) 1, (340) (30) 9,048 (5,602) (2,155) (2,813) 40,088 42, ,007 (30,030) (48,207) (3,357) (3,636) 1,636-1, (2,645) (71) (185) (591)

49 049 IFRS IFRS 2015/6 2016/6 2017/6 2018/6 2015/6 2016/6 2017/6 2018/6 (586) 5,730 6,825 7,607 (4,320) 2,832 3,706 4, , , ,555 6,604 7,696 8, , ,606 3,494 4,249 4,813 5,921 7,146 8,531 8,757

50 050 (VA)

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