JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

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1 Japan Marketing Academy JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

2 JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

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19 Ajzen, Icek and B. L. Driver (),Application of the Theory of Planned Behavior to Leisure Choice,Journal of Leisure Research, -. Blattberg, Robert C., Gary Gatz, and Jacquelyn S. Thomas (), Customer Equity: Building and Managing Relationships as Valuable Assets ( () ) Fisk, Raymond P.,Joby John, and Stephen J.Grove() Interactive Services Marketing nd ed.( ()) Funk, Daniel C., Lynn L. Ridinger and Anita M. Moorman (),Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams, Leisure Sciences, -. Grove, Stephen J., and Raymond P. Fisk (),The Impact of Other Customers on Service Experiences : A Critical Incident Examination ofgetting Along Journal of Retailing, Volume(), -. Harris, Kim, Steve Baron and Julie Ratcliffe (), Customers as Oral Participants in a Service Setting, Journal of Services Marketing,., -. Iwasaki, Yoshi and Mark F,Habitz (),A Path Analytic Model of the Relationships between Involovement Phychological Commitment,and Loyalty",Journal of Leisure Research,.,-. James,Jeffrey D. and Lynn Ridinger(), Female and Male Sport Fan: A Comparison of Sport Consumption Motives, Journal of Sport Behavior,., -. Kotler,P()Marketing Management Millennium Edition, Tenth Edition, Prentice Hall( () ) Lovelock, Christopher and Lauren Wright (), Principles of Services Marketing and Management, Prentice-Hall (() ) Madrigal, Robert(), Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance, Journal of Leisure Research,.,-. Mittal, Vikas., William T.Ross, Jr., and Patrick M,Baldasare ( ),The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions, Journal of Marketing,.,-. Mittal, Vikas., Pankaj Kumar and Michael Tsiros(), Attribute-Level Performance Satisfaction, and Behavioral Intentions over Time : A Consumption-System Approach, Journal of Marketing,.,- Parkhouse, Bonnie L., (), The Management of Sport: Its Foundation and Application, Mosby-Year Book ( () ) Swan, John E. and Michael R. Bowers (),Services Quality and Satisfaction: the Process of Doing Things Together, Journal of Services Marketing., -. Wakefield, Kirk L., and Hugh J.Sloan (), The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance, Journal of Sports Management.,.,-. Wann.,DL.and Branscombe NR(), Influence of level of Identification with a Sports Team on Objective Knowledge and Subjective Beliefs. International JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

20 Journal of Sports Psychology,.,-. () - () () () () () () () () () ()() ()J () () - () - () () - () () - JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

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JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

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