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1 J A P A N M A R K E T I N G J O U R N A L A U T U M N
2 ' Vol.31 No.22011
3 JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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18 Arndt, Johan (1967),Word of Mouth Advertising: A Review of the Literature, New York Advertising Research Foundation. Arndt, Johan (1967),Role of Product-related Conversations in the Diffusion of a New Product, Journal of Marketing Research, 4 (August), Brown, Jacqueline Johnson and Reingen, Peter H. (1987), Social Ties and Word-of-Mouth Referral Behavior, Journal of Consumer Research, Vol.14. No.3, Dichter, Ernest (1966),How Word of Mouth Advertising Works, Harvard Business reviews, Nov/Dec, James F. Engel, Roger D. Blackwell, and Robert J Kegerreis (1969),How Information Is Used to Adopt an Innovation, Journal of Advertising Research, 9 (December), 3-8. Feldman, Sidnew P. and Merlin C. Spencer (1965),The Effect of Personal Influence in the Selection of Consumer Services, Fall Conference of the American Marketing Association, ed. Peter D. Bennett, Chicago: American Marketing Association, Gladwell, Malcolm (2000),The Tipping Point, Little Brown. Keller, Ed and Berry, Jon (2003),The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy, Free Press. Richins, Marcha L. (1983),Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study, Journal of Marketing., 47 (Winter), Rogers, Everret M. (1983),Diffusion of Innovations (3rd ed.), Free Press. Rosen, Emanuel (2002),The Anatomy of Buzz: How to Create Word of Marketing, Crown Business. Reingen, Peter H. and Jerome B. Kernan (1986), "Analysis of Referral Networks in Marketing: Methods and Illustration," Journal of Marketing Research, 23 (November), ) , pp No (141), pp , NHK 2008) Optimal Heterophily and the Impact of Word-of- Mouth 83 JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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32 1Plattner. H., Meinel, C., Leifer, L., Design Thinking: Understand - Improve- Apply, Springer (2010) 2 (2010) 3Carrol, J.M., Making Use:Scenario-based Design of Human-computer Interactions, The MIT press (2000) 4, :, 49/3, pp (2008) 5S.,, ,,,,,,, 3, David Goldberg, D., The Design of Innovation: Lessons from and for Competent Genetic Algorithms, Springer, Mahmoud-Jouini, S.B., and Charue-Duboc, F., Enhancing Discontinuous Innovation through Knowledge Combination: The Case of an Exploratory Unit within an Established Automotive Firm, Creativity and Innovation Management 17/2, (2008) Osborn, A.F., Applied Imagination: Principles and Procedures of Creative Thinking, NY, Scribner (1953) Ohsawa, Y., Okamoto, K., et al: Innovators Marketplace as Game on the Table versus Board on the Web. Proc.. ICDM Workshops, (2010) 14: 20, Ohsawa, Y., Benson, N.E., and Yachida, M., Key- Graph: Automatic Indexing by Co-occurrence Graph based on Building Construction Metaphor, Proc. Advanced Digital Library Conference (IEEE ADL'98), pp (1998) Bargh, J.A., and Mckenna, K.Y.A., : The Internet And Social Life, Annual Review of Psychology 55, (2004) JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
33 20Oehlmann, R., : Externalizing Social Views in Collaborative Chance Discovery Facilitates Scenario Emergence, Advances in Soft Computing 29, pp (2005) 21Eris, O., Effective Inquiry for Innovative Engineering Design, Kluwer Academic (2003) 22, " " 2007-SE-155, ,,, 25/3, pp (2010) JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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43 2002 Davis, Fred D.(1989),Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,MIS Quarterly, 13(3), []_ []_ [] R&D R&D Katz, Michael L. and Carl Shapiro (1985),Network Externalities, Competition, and Compatibility,American Economic Review 75(3): Kawakami, Tomoko, Kazuhiro Kishiya, and Mark E. Parry (2012),Personal Word-of-mouth, Virtual Word-ofmouth, and Innovation use,journal of Product Innovation Management, forthcoming No Kotler, Philip (2000), Marketing Management: Millennium JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
44 Edition, Prentice-Hall, Inc., P Mohr, Jakki J.and Shikhar Sarin (2009),Drucker's Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-technology Marketing, Journal of the Academy of Marketing Science, 37(1), Okazaki, Shintaro, Radoslav Skapa, and Ildefonso Grande (2008),Capturing Global Youth: Mobile Gaming in the U.S., Spain, and the Czech Republic,Journal of Computer-Mediated Communication, 13(4), (1)1-18 Parry, Mark E., and Tomoko Kawakami (2010),E-book Retailing in the U.S. and Japan,Proceedings of the 8th SARD (Society of Asian Retailing and Distribution) Workshop Proceedings. Parry, Mark E., Tomoko Kawakami and Kazuhiro Kishiya (2011),Personal and Virtual Word-of-Mouth Effect on Technology Acceptance,18th EIASM International Product Development Management Conference Proceedings. Redmond, William H.(1991),When Technologies Compete: The Role of Externalities in Nonlinear Market Response, Journal of Product Innovation Management, 8(3), Rogers, Everett M. (1995), Diffusion of Innovations, 4th ed. The Free Press: New York. Song, Michael, Mark Parry and Tomoko Kawakami (2009), Incorporating Network Externalities into the Technology Adoption Model, Journal of Product Innovation Management, 26(3), ipad&? JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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58 Assael, Henry (1984), Consumer Behavior and Marketing Action, Kent Pub. Co., MA: Boston. Bettman, James R.(1979), An Information Processing Theory of Consumer Choice, Reading, MA: Addison-Wesley. Block, Peter H., Sherrell, Daniel L. and Ridgway, Nancy M.(1986),Consumer Search: An Extended Framework,Journal of Consumer Research, Vol.13 (June), Dickson, Peter R.(2000),Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet,Journal of Consumer Research, Vol.27 (June), Grant, Robert, Clarke, Rodney J. and Kyriazis, Elias(2007), A review of factors affecting online consumer search behavior from an information value perspective, Journal of Marketing Management, Vol.23, No.5-6, Howard, J. A. and Sheth, J. N.(1969), The Theory of Buyer Behavior, John Wiley & Sons, Inc. Howard, J. A.(1989), Consumer Behavior in Marketing Strategy, Prentice Hall. Huang, Peng, Lurie, Nicholas H. and Mitra, Sabyasachi (2009),Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,Journal of Marketing, Vol.73(March), Hupfer, Maureen, Audain, Anne-Francoise, Bockenholt, Ulf, Detlor, Brian, Edmonds, Andy, Goldstein, Dan, Ruhi, Umar, Senecal, Sylvain, Silberer, Gunter and Trifts, Valerie (2008),Internet Tracking and Clickstream Data: Methodological Issues,Advances in Consumer Research, Vol.35, Iyer, Rajesh and Muncy, James A.(2005),The Role of Brand Parity in Developing Loyal Customers,Journal of Advertising Research, Vol.45 Issue2, Jacoby, Jacob (1971), "A Model of Multi-Brand Loyalty, Journal of Advertising Research, Vol.11 Issue2, Janiszewski, Chris (1998),The Influence of Display Characteristics on Visual Exploratory Search Behavior, Journal of Consumer Research, Vol.25(December), Keller, Kevin lane(1998), Strategic Brand Management, Prentice-Hall Mandel, Naomi and Johnson, Eric J.(2002),When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices,Journal of Consumer Research, Vol.29(September), Mathwick, Charla and Eigdon, Edward (2004),Play, Flow, and the Online Search Experience,Journal of Consumer Research, Vol.31 (September), Moe, Wendy (2003),Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In- Store Navigational Clickstream,Journal of Consumer Psychology, 13(1&2), Moe, Wendy and Yang, Sha (2009),Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search,Journal of Marketing, Vol.73 (January), Montgomery, Alan L., Li, Shibo, Srinivasa, Kannan and Liechty, John C. (2004),Modeling Online Brouwsing and Path Analysis Using Clickstream Data,Marketing Science, Vol.23, No.4, Muncy, James(1990),Involvement and Perceived Brand Similarities/Differences: The Need for Process Oriented Models,Advances in Consumer Research, 17, Muncy, James A. (1996),Measuring Perceived Brand Parity,Advances in Consumer Research, Vol.23, Newman, Joseph w.(1978),consumer External Search: Amount and Determinants,in Consumer and Industrial Buying Behavior, Arch G. Woodside, Jagdish N. Sheth and Peter D. Bennett (ed), North-Holand Publishing Co.: New York. Obermiller, Carl, and Wheatley, John J.(1984),Price Effects on Choice and Perception under Varying Conditions of Experience, Information, and Belief in Quality Differences,Advances in Consumer Research, Vol.11, Rose, Susan and Samouel, Phillip(2009),Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers,journal of Marketing Management, JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
59 Vol.25, No.1-2, Rowley, Jennifer(2000),Product search in e-shopping: a review and research propositions,journal of Consumer Marketing, Vol.17, No.1, Vol.28No , JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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66 価値 心理社会的帰結 機能的帰結 属性 A(=a 1,,a 10 ):Hyper-Parameter 1 Willingness To Pay V (=v 1,,v 10) P (=p1,,p 10) F (=f 1,,f 10) 1 JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
67 Fn Pn Vn n n JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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69 Aaker, J. L. (1997),Dimensions of Brand Personality, Journal of Marketing Research, 34 (August), Ambler, T. (2001),What Does Marketing Success Look Like?Marketing Management, 10, 1 (Spring), (2011) Congdon, P. (2003), Applied Bayesian Modeling. NY: Wiley. Fukushima, M., A. Inoue, and T. Niwa (2010),Emotional Evaluation of TV-CM Using the Fractal Dimension and the Largest Lyapunov Exponent,IEEE-SMC 2010 (Istanbul), Gutman, J. (1982),A Means-End Chain Model Based on Consumer Categorization Processes, Journal of Marketing, 46 (Spring), Reynolds, T. J., and J. Gutman (1988),Laddering Theory, Method, Analysis, and Interpretation, Journal of Advertising Research, 28, 1, (2010) (2000) Inoue, A., T. Kobayashi, and H. Umemoto (2004), An Approach to Managerially Identifying a Brand's Cognitive Hierarchical Structure,33th EMAC Conference Proceedings (The European Marketing Academy), Murcia, Spain. Inoue, A., N. Imamura, T. Kobayashi, and H. Umemoto (2007),Hierarchical Value-Structure Mapping via Focus Group Laddering: G_Lad,36th EMAC Conference Proceedings (The European Marketing Academy), Reykjavik, Iceland. Inoue, A. (2010),Marketing Communication Strategy and Marketing ROI under Cross-Media Environment, in Electronic-Business Intelligence - For Corporate Competitive Advantages in the Age of Emerging Technologies & Globalization. G. Chen, E. E. Kerre, J. C. Westland, and R. Wang (eds.). Amsterdam, Atlantis Press. (1987) (1997) JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
70 (2010) (2006)MOT (2010) Oyama, M., and Y. Hirohashi (2010), Consideration for Improvement of Demetia that uses Communications, IEEE-SMC 2010 (Istanbul), Rust, R. T., V. A. Zeithaml, and K. N. Lemon (2000), Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. NY: Free Press. Rust, R. T., K. N. Lemon, and V. A. Zeithaml (2004), Return on Marketing: Using Customer Equity to Focus Marketing Strategy,Journal of Marketing, 68, 1 (January), (2006) (2008) (2005) Vargo, S. L., and R. F. Lusch (2004),Evolving to a New Dominant Logic for Marketing, Journal of Marketing, 68, 1 (January), Vargo, S. L., and R. F. Lusch (2008a),Service-Dominant Logic: Continuing the Evolution, Journal of the Academy of Marketing Science, 36, 1 (Spring), Vargo, S. L., and R. F. Lusch (2008b),WhyService? Journal of the Academy of Marketing Science, 36, 1 (Spring), JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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99 BOOK REVIEW A JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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107 Albers-Miller, Nancy D. (1999), Consumer Misbehavior: Why People Buy Illicit Goods.Journal of Consumer Marketing, 16(3), Ang, Swee Hoon; Cheng, Peng Sim; Lim, Elison A.C.;Tambyah, Siok Kuan (2001), Spot the Difference: consumer responses towards counterfeits Journal of Consumer Marketing, 18(3), Bloch, Peter H.; Ronald F. Bush; Leland Campbell (1993), Consumer 'Accomplices' in Product Counterfeiting Journal of Consumer Marketing, 10 (4), Bosworth, Derek. (2006), Counterfeiting and Piracy: The State of the Art, Working Paper, Oxford. Chaudhury, Peggy E.; Michael G. Walsh (1996), An Assessment of the Impact of Counterfeiting in International Markets: The Piracy Paradox Persists Columbia Journal of World Business, 31 (3), 3448 Cheok, Kim-Hong; Tan, Soo-Jiuan; Wee, Chow-Hou (1995), Non-price Determinants of Intention to Purchase Counterfeit GoodsInternational Marketing Review, 12(6), Cheung, Wah-Leung; Prendergast, Gerard (2006) Buyers' Perceptions of Pirated Products in China, Marketing Intelligence & Planning, 24(5), Chiou, Jyhshen; Huang, Chien-yi; Lee, Hsin-hui(2005) The Antecedents of Music Piracy Attitudes and Intentions Journal of Business Ethics 57(2), Chuchinprakarn, Supanat (2003) Consumption of Counterfeit Goods in Thailand: Who Are the Patrons? European Advances in Consumer Research 6, Chuen, Leung Hing; Phau, Ian; Prendergast, Gerard (2002), Understanding Consumer Demand for Non-Deceptive Pirated Brands Marketing Intelligence & Planning, 20(7), Cohen, Geraldine; Juggessur, Joshie(2009) Is Fashion Promoting Counterfeit Brands? Journal of Brands Management, 16(5/6), Commuri, Suraj (2009), The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships Journal of Marketing, 73(3), Cordell, Victor V.; Kieschnick, Robert Jr.; Wongtada, Nittaya (1996), Counterfeit Purchase Intentions: Role of Lawfulness Attitudes and Product Traits as Determinants Journal of Business Research, 35(1), Dix, Steve; Phau, Ian; Sequeira, Marishka (2009), Consumers' willingness to knowingly purchase counterfeit products, Direct Marketing, 3(4), Eisend, Martin ;Schuchert-G er, Pakize (2006), Explaining Counterfeit Purchases: A Review and Preview Academy of Marketing Science Review, 2006(12) Fleisch, Elgar; Staake, Thorsten; Thiesse, Fre de ric (2009), The Emergence of Counterfeit Trade:a Literature Review European Journal of Marketing, 43(3/4), Furnham, A.;Valgeirsson, H. (2007), The Effect of Life Values and Materialism on Buying Counterfeit Products Journal of Socio-Economics, 36(5), Garibaldi, Barbara; Pilcher, Julie; Tom, Gail; Zeng, Yvette (1998), Consumer demand for counterfeit goods Psychology and Marketing, 15(5), Gentry, James W.; Putrevu, Sanjay; Shultz, Clifford J. II.; Connuri, Siraj(2001), How About Ralph Lauren? The Separation of Brand and Product in Counterfeit Culture Advances in Consumer Research, Vol.28, Givon, Moshe; Vijay Mahajan; Eitan Muller (1995), Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion Journal of Marketing, 59 (1), 2937 Gosline, Renee Ann Richardson (2009),The Real Value of Fakes: Dynamic symbolic Boundaries in Socially Embedded Consumption, D.B.A., Harvard JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
108 University,2009 Green, Robert T.; Smith, Tasman (2002), Countering Brand Counterfeits, Journal of International Marketing, 10 (4), Grossman, Gene M.; Shapiro, Carl (1988a), Foreign Counterfeiting of Status Goods The Quarterly Journal of Economics, 103(1), (1988b), Counterfeit-Product Trade The American Economic Review, 78(1), Harvey, P.J.; Walls, W.D. (2003), Laboratory Markets in Counterfeit Goods: Hong Kong versus Las Vegas Applied Economic Letters, 10(14), Higgins, Richard S.; Rubin, Paul H. (1986), Counterfeit Goods Journal of Law and Economics, 29(2), Hoe, Lee; Gillian Hogg; Susan Hart (2003) Fakin' It: Counterfeiting and Consumer Contradictions. European Advances in Consumer Research, Vol. 6, International AntiCounterfeiting Coalition (2006), Facts on Fakes, ripelements.com/pdf/member- resources/facts_on_fakes.pdf Johnson, Lester W.; Vigneron, Franck (1999), A Review and a Conceptual Framework of Prestige-Seeking Consumer BehaviorAcademy of Marketing Science Review, 1999(1) Keller, Kevin Lane (1998), Strategic Brand Management,, 2000 Kim, Hyeong Min; Sen, Sankar; Wilcox, Keith (2009), Why Do Consumers Buy Counterfeit Luxury Brands? Journal of Marketing Research, 46(2), Kwong, Kenneth K.; Oliver H. M. Yau; Jenny S. Y. Lee; Leo Y. M. Sin; Alan C. B. Tse (2003) The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs:The Case of Chinese Consumers Journal of Business Ethics 47(3), Lau, Eric Kin-wai (2006) Factors Motivating People Toward Pirated Software. Qualitative Market Research: An International Journal 9 (4), Levy, Sidney J. (1959), Symbols for Sale Harvard Business Review, 37(4), Moores, Trevor T.; Jerry Cha-Jan Chang (2006), Ethical Decision Making in Software Piracy:Initial Development and Test of a Four-Component Model MIS Quarterly 30 (1), Nia, Arghavan; Zaichkowsky, Judith Lynne (2000), Do Counterfeits Devalue the Ownership of Luxury Brands Journal of Product & Brand Management, 9(7), Phau, Ian; Teah, Min (2009), Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brandsjournal of Consumer Marketing, 26(1), Simmel, Georg, Ed. (1907), On Individuality and Social Forms. University of Chicago Press Tan, Benjamin (2002) Understanding Consumer Ethical Decision Making With Respect to Purchase of Pirated Software Journal of Consumer Marketing, 19 (2), Wang, Chih-Chien (2005) Factors that Influence the Piracy of DVD/VCD Motion Pictures Journal of American Academy of Business, 6 (2), Wang, F.; Zhang, H.; Zang, H.; Ouyang, M. (2005), Purchasing Pirated Software: an Initial Examination of Chinese Consumers Journal of Consumer Marketing, 22(6), Wilke, Ricky; Zaichkowsky, Judith Lynne (1999), Brand Imitation and Its Effects on Innovation, Competition, and Brand Equity Business Horizons, 42(6), 9-18 Zaichkowsky, Judith Lynne (1995), Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues, Quorum Books, keieikokendohokokusho.pdf, JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
109 BOOK REVIEW A JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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114 Bharadwaj, Neeraj (2004), Investigating the Decision Criteria Used in Electronic Components Procurement, Industrial Marketing Management, 33 (4), Cusumano, Michael A. and Akira Takeishi (1991), Supplier Relations and Management: Survey of Japanese, Japanese-Transplant, and U.S. Auto Plants, Strategic Management Journal, 12 (7), A Dickson, Gary W. (1966),An Analysis of Supplier Selection Systems and Decisions, Journal of Purchasing, 2 (1), Evans, Richard H. (1982),Product Involvement and Industrial Buying,Journal of Purchasing and Material Management, 17 (2), Hirakubo, Nakato and Michael Kublin (1998),The Relative Importance of Supplier Selection Criteria: The Case of Electronic Components Procurement in Japan, International Journal of Purchasing and Materials Management, 34 (2), Lambert, Douglas M., Ronald J. Adams and Margaret A. Emmelhainz (1997),Supplier Selection Criteria in the Healthcare Industry: A Comparison of Importance and Performance,International Journal of Purchasing and Materials Management, 33 (1), Lehmann, Donald R. and John O'Shaughnessy (1974), Difference in Attribute Importance for Different Industrial Products,Journal of Marketing, 38 (2), Lehmann, Donald R. and John O'Shaughnessy (1982), Decision Criteria Used in Buying Different Categories of Products,Journal of Purchasing and Materials Management, 18 (1), Reddy, N. Mohan, David R. Lambert and Stanton G. Cort (1988),Technical Specifications, Product Standards, and Industrial Buyer Behavior, Journal of Business Research, 17 (4), Robinson, P. J., C. W. Faris and Y. Wind (1967), Industrial Buying and Creative Marketing, Allyn & Bacon. Sympson, Penny M., Judy A Siguaw and Susan C. White (2002),Measuring the Performance of Suppliers: An Analysis of Evaluation Process, Journal of Supply Chain Management, 38 (1), (1998) JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
115 Webster, F. E. Jr. and Y. Wind (1972), Organizational Buying Behavior, Prentice-Hall. Wilson, Elizabeth J. (1994),The Relative Importance of Supplier Selection Criteria: A Review and Update, International Journal of Purchasing and Materials Management, 30 (3), JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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JAPAN MARKETING JOURNAL 117 Vol.30 No.12010
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