日本経大論集 第46巻 第1号

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1 Study about profit utilization of social media in a university Focusing on-entrance examination publicity campaign, an educational support activity and dissemination of information activity- Seiya Yamashita Facebook Twittermixi Web (1) Web SNS 20114

2 SNS Twitter Twitter Weblog RSS Ameba Yahoo livedoor SocialNetworkingServiceSite SNS API mixigreefacebook Yahoo

3 (2) PR Li&Bernoff Li&Bernoff (3) Li&Bernoff2008

4 Facebook Twitter Facebook Twitter Facebook Facebook Facebook FBrank Facebook (4) FBrank HPhttp://fbrank.jp/company/ FBrankHPhttp://fbrank.main.jp/ Facebook FBrank Facebook 1 1

5 Facebook Facebook FBrankHPhttp://fbrank.main.jp/ Facebook Facebook Facebook

6 Facebook Facebook OC WEB OC OC OC OC WEB AO FBrankHPhttp://fbrank.main.jp/ Facebook Facebook OC WEB OC OC Facebook OC WEB WEB Facebook WEB OC AO Facebook Facebook Facebook

7 Facebook Facebook FBrankHPhttp://fbrank.main.jp/ Facebook Facebook Facebook Facebook Facebook Facebook Facebook

8 Facebook Facebook FBrankHPhttp://fbrank.main.jp/ Facebook Facebook Facebook Facebook Facebook

9 BBT (5) BBT BBT AirCampus (6) BBT BBT BBT BBT Facebook BBT Twitter BBT BBT Facebook OC WEB OC BBT Facebook Web HPhttp://bbt.ac/about/ HPhttp:// AirCampus

10 BBT Facebook BBT Facebook (7) (8) HPhttp:// Facebook Twitter YouTube Facebook

11 Facebook UTokyoResearch (9) Facebook (10) Facebook Facebook Facebook HPhttp:// 9 2 UTokyoResearch HPhttp:// 9 3

12 Twitter HP KG HPhttp:// Twitter YouTube

13 (11) (12) (13) Facebook URL (14) Li, C. &Bernoff, J. (2008) Groundswell : Winning in a World Transformed by Social Technologies, Harvard Business School Press Facebook FacebookTwitter ICT HPhttp://fbrank.jp/company/ FBrankHPhttp://fbrank.main.jp/ URL

14 FBrankHPhttp://fbrank.main.jp/ FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// FBhttps:// HPhttp://bbt.ac/about/ HPhttp:// HPhttp:// HPhttp:// 9 2 HPhttp:// 9 3 HPhttp:// 9 7

JAPAN MARKETING JOURNAL 123 Vol.31 No.32012

JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 Japan Marketing Academy Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012 Vol.31 No.32012 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012

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