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1 ICT Copyright (C) Mitsubishi Research Institute, Inc.

2 BtoC Copyright (C) Mitsubishi Research Institute, Inc. 1

3 1. 2. Airbnb STAY JAPAN UberLyft Copyright (C) Mitsubishi Research Institute, Inc. 2 MRI

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5 Copyright (C) Mitsubishi Research Institute, Inc. 4

6 1.1 *1 *1 AirbnbSTAY JAPAN UberLyft Zipcar TaskRabbit Kickstarter Copyright (C) Mitsubishi Research Institute, Inc. 5 MRI

7 % *1 50,000 45,000 40,000 35,000 30,000 *1 25,000 20,000 15,000 10,000 23,276 29,000 35,000 40,700 46,200 5, Copyright (C) Mitsubishi Research Institute, Inc. 6 ()

8 , % * * PwCThe sharing economy sizing the revenue opportunity Copyright (C) Mitsubishi Research Institute, Inc. 7

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10 Copyright (C) Mitsubishi Research Institute, Inc. 9 MRI

11 Copyright (C) Mitsubishi Research Institute, Inc. 10 MRI

12 Copyright (C) Mitsubishi Research Institute, Inc. 11 MRI

13 Copyright (C) Mitsubishi Research Institute, Inc. 12

14 Tech Crunch 鍵 sfist 64% New York Post Copyright (C) Mitsubishi Research Institute, Inc. 13

15 n=166 n= Copyright (C) Mitsubishi Research Institute, Inc 鍵 / 40 / 20 MRI (MA, )

16 KGO-TV Arts Technica Copyright (C) Mitsubishi Research Institute, Inc. 15

17 n=125 n=243 Copyright (C) Mitsubishi Research Institute, Inc. 16 MRI (MA, )

18 Copyright (C) Mitsubishi Research Institute, Inc. 17

19 4.1 Copyright (C) Mitsubishi Research Institute, Inc. 18 MRI

20 4.2 Copyright (C) Mitsubishi Research Institute, Inc. 19 MRI

21 Copyright (C) Mitsubishi Research Institute, Inc. 20

22 %1.8% Copyright (C) Mitsubishi Research Institute, Inc. 21

23 5.2 *1 3 * % N=28, % 1.0 % 0.2 % 24.5 % 50.9 % 22.3 % 2% MRI Copyright (C) Mitsubishi Research Institute, Inc. 22 (SA)

24 (N=342) (N=127) 0% 20% 40% 60% 80% 100% 23.1 % 4.7 % 22.8 % 12.6 % 19.7 % 21.1 % 63.0 % 33.0 % Copyright (C) Mitsubishi Research Institute, Inc MRI (SA,)

25 (N=342) (N=127) 0% 20% 40% 60% 80% 100% 26.6 % 22.0 % 13.4 % 39.8 % 29.1 % 14.9 % 18.7 % 35.4 % Copyright (C) Mitsubishi Research Institute, Inc. 24 MRI (SA,)

26 (N=227) (N=45) Copyright (C) Mitsubishi Research Institute, Inc. 25 (N=157) (N=22) MRI (MA,)

27 5.2 5 N=342) N=127) N=342) N=127) N=342) N=127) Copyright (C) Mitsubishi Research Institute, Inc. 26 MRI (MA,)

28 5.2 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% N=342) 41.8 % 34.5 % 23.7 % N=342) 33.0 % 37.7 % 29.2 % N=127) 18.1 % 44.1 % 37.8 % N=127) 7.9 % 37.8 % 54.3 % Copyright (C) Mitsubishi Research Institute, Inc. 27 MRI (SA,)

29 5.2 *1 1 3 *1 1.8% 2.3% N=28, % 0.8 % 0.2 % 10.7 % 13.2 % 74.4 % 2% MRI Copyright (C) Mitsubishi Research Institute, Inc. 28 (SA)

30 N=270) 0% 20% 40% 60% 80% 100% 25.9 % 38.5 % 17.4 % 18.1 % N=99) 33.3 % 11.1 % 26.3 % 29.3 % Copyright (C) Mitsubishi Research Institute, Inc. 29 MRI (SA,)

31 N=270) 0% 20% 40% 60% 80% 100% 24.1 % 27.4 % 20.4 % 28.1 % N=99) 8.1 % 19.2 % 22.2 % 50.5 % Copyright (C) Mitsubishi Research Institute, Inc. 30 MRI (SA,)

32 5.3 Copyright (C) Mitsubishi Research Institute, Inc. 31 MRI (MA,)

33 (N=270) (N=99) Copyright (C) Mitsubishi Research Institute, Inc. 32 (N=270) (N=99) MRI (MA,)

34 5.3 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% (N=270) 36.3 % 38.5 % 25.2 % (N=270) 28.5 % 39.3 % 32.2 % (N=99) 24.2 % 44.4 % 31.3 % (N=99) 11.1 % 46.5 % 42.4 % Copyright (C) Mitsubishi Research Institute, Inc. 33 MRI (SA,)

35

背景 目的 背景 インターネットの発展によって 個人が所有している資源のうち 余剰となっている部分を貸し出す 借り受けるニーズ ( シェアリングニーズ ) をマッチングさせることが容易になっている 従来は貸し手と借り手が個別に相手を探していたが インターネット上にマッチングのプラットフォームが誕生す

背景 目的 背景 インターネットの発展によって 個人が所有している資源のうち 余剰となっている部分を貸し出す 借り受けるニーズ ( シェアリングニーズ ) をマッチングさせることが容易になっている 従来は貸し手と借り手が個別に相手を探していたが インターネット上にマッチングのプラットフォームが誕生す シェアリングサービスの動向整理 2015 年 12 月 17 日 社会 ICT 事業本部 Copyright (C) Mitsubishi Research Institute, Inc. 背景 目的 背景 インターネットの発展によって 個人が所有している資源のうち 余剰となっている部分を貸し出す 借り受けるニーズ ( シェアリングニーズ ) をマッチングさせることが容易になっている 従来は貸し手と借り手が個別に相手を探していたが

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