Powered by TCPDF ( Title ホビー市場における消費者行動と社会的相互作用 Sub Title Buyer behavior and social interactions in hobby markets Author 小野, 晃典 (Ono, Ak

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1 Powered by TCPDF ( Title ホビー市場における消費者行動と社会的相互作用 Sub Title Buyer behavior and social interactions in hobby markets Author 小野, 晃典 (Ono, Akinori) Publisher 慶應義塾大学出版会 Publication year 2010 Jtitle 三田商学研究 (Mita business review). Vol.53, No.4 ( ),p Abstract 本論は, ホビー製品の2つの特性を定義した上で, 消費者関与研究の知見を活かしてホビー消費者の個人特性を論じると共に, 新製品普及研究の知見を活かしてホビー消費者の社会的相互作用を論じる集中的消費やこだわり, あるいは, 創作活動といった特性は, ホビー消費者に特有とは言えない高関与消費者の特性である一方, ホビー消費者間の関係, および, ホビー消費者と一般市民の間に特有の関係のモデル化が重要であるということが見いだされる Notes 論文 Genre Journal Article URL

2 2010 年 10 月 19 日掲載承認ホビー市場における消費者行動と社会的相互作用小野晃典

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4 b,, Ostrom and Brock, Tyebjee, Bettman

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6 Kinsella Kinsella

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10 von Hippel Urban and von Hippel Morrison, Roberts, and von Hippel

12 Rogers

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23 参考文献 pp.. pp.. pp.. Ajzen, I. and M. Fishbein, Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice-Hall. Bettman, J. R., An Information Processing Theory of Consumer Choice, Reading, MA: Addison Wesley. Fishbein, M. and I. Ajzen, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley. Kinsella, S., Japanese Subculture in the s: Otaku and the Amateur Manga Movement, Journal of Japanese Studies, Vol., No. summer, pp.. McCracken, G., The Trickle-Down Theory Rehabilitated, M. R. Solomon, ed., The Psychology of Fashion, Massachusetts: Lexington Books, pp., also in, Culture and Consumption: New-Approaches to the Symbolic Character of Consumer Goods and Activities, Bloomington: Indiana University Press, chap.,. Morrison, P. D., J. H. Roberts, and E. von Hippel, Determinants of User Innovation and Innovation Sharing in a Local Market, Management Science, Vol., No. December, pp.... pp.. pp.. pp.. Ostrom, T. M. and T. C. Brock, A Cognitive Model of Attitudinal Involvement, in R. P. Abelson, E. Aronson, W. J. McGuire, T. M. Newcomb, M. J. Rosenberg, and P. H. Tannenbaum, eds., Theories of Cognitive Consistency: A Sourcebook, Chicago: Rand McNally. Rogers, E. M., Diffusion of Innovation, New York: The Free Press,., Diffusion of Innovation: The Fifth Edition, New York: The Free Press,... Simmel, G., Fashion, International Quarterly, Vol., also in, Philosophishe Kultur: Zweite um einige Zusatze Vermehrte Auflage, Leipzig: Alfred Kroner Verlag, pp.. Tyebjee, T. T., Reinforcement of the Involvement Concept: An Advertising Planning Point of View, in J. C. Maloney and B. Silverman, eds., Attitude Research Plays for High Stakes, Chicago: American Marketing Association, pp.. Urban, G. and E. von Hippel, Lead User Analyses for the Development of New Industrial Products, Management Science, Vol., No. May, pp..

24 von Hippel, E., Lead Users: A Source of Novel Product Concepts, Management Science, Vol., No. July, pp..

Powered by TCPDF ( Title 新技術の受容と革新の採用 Sub Title Acceptance of new technology and adoption of innovation Author 小野, 晃典 (Ono, Akinori) Pub

Powered by TCPDF ( Title 新技術の受容と革新の採用 Sub Title Acceptance of new technology and adoption of innovation Author 小野, 晃典 (Ono, Akinori) Pub Powered by TCPDF (www.tcpdf.org) Title 新技術の受容と革新の採用 Sub Title Acceptance of new technology and adoption of innovation Author 小野, 晃典 (Ono, Akinori) Publisher 慶應義塾大学出版会 Publication year 2008 Jtitle 三田商学研究