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12 22002 Haworth Fairtrade Village Fairtrade Foundation MORI(Market & Opinion Research International) % % 1 Guarantees a better deal for Third World Producers 33% % % % % Fairtrade Foundation Fairtrade Foundation Tim Hardford. "Fair Trade Coffee has a commercial blend: Developing Wordl: Big Business poses a challenge to its values". Financial Times. London Edition p. 21
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15 P&G 2001 P&G 1% Global Exchange CEO Transfair USA Big Four 37 Margaret levi, April Linton. Fair Trade: A Cup at a Time?. Politics & Society. Vol p Commitment to Origins 39 Margaret levi, April Linton. Fair Trade: A Cup at a Time?. Politics & Society. Vol p
16 17% 26% 9 ($ /1b) ($0.60/1b) ($0.70/1b) ($3 day) ($0.70/1b) ($0.85/1b) ($1.05/1b) ($ /1b) ($ /1b) () Fair Trade: A Cup at a Time? p.411. What s that in Your Coffee Global Exchange Oxfam International Oxfam International 25
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34 , Fairtrade Labelling Organizations International Fairtrade Foundation Oxfam The International Fair Trade Association Transfair Japan Transfair USA
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