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3 JCC JICA Joint Coordination Committee Japan International Cooperation Agency OJT On-the-Job Training SHEP SHEP 1 Smallholder Horticulture Empowerment and Promotion Smallholder Horticulture Empowerment Project SHEP SHEP PLUS Smallholder Horticulture Empowerment and Promotion unit Project Smallholder Horticulture Empowerment and Promotion Project for Local and Up-Scaling ii iii

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68 Amabile, T.M. (1996) Creativity in context. New York: Westview Press. Ariely, D, U. Gneezy, G. Loewenstein, and N. Mazar (2009) Large Stakes and Big Mistakes. Review of Economic Studies 76: decharms, R. (1968) Personal causation. New York: Academic Press. Deci, E. L. (1971) Effects of Externally Mediated Rewards on Intrinsic Motivation. Journal of Personality and Social Psychology 18: Deci, E.L., & Ryan, R.M. (1985). Intrinsic Motivation and Self- Determination in Human Behavior. New York: Plenum. Deci, E. L. & Flaste, R. (1995) Why We Do What We Do: Understanding Self-Motivation. Putnam s Sons. Herzberg, F. (1987) One More Time: How Do You Motivate Employees?. Harvard Business Review 65 (5): Lepper, M. R.; Greene, D., & Nisbett, R. E. (1973) Undermining Children's Hypothesis. Journal of Personality and Social Psychology Vol 28(1): Maslow, A. H. (1943) A Theory of Human Motivation. Psychological Review 50(4): Seligman, M. E. P. (1972) Learned Helplessness. Annual Review of Medicine. 23 (1): 407?412. Seligman, M. E. P. (1972) Learned Helplessness. Annual Review of Medicine. 23 (1): 407?412. Steel, P. & K nig C. J. (2006) Integrating Theories of Motivation. Academy of Management Review 31 (4):

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