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2 twitter ID: suwaws

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17 29.3 Billion$ GAAP:8.5 Billion$

18 2010 Google :7,200 HONDA : 5,340 NTT : 5,096 docomo : 4,904 mitsubishi corp. : 4,631 TOYOTA : 4,081

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23 On the Internet, nobody knows you're a dog The NewYorker on July 5, 1993

24 Google Web Facebook Web

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34 As P&G s Soap Opera Era Ends, Our Innovation in Entertainment Continues

35 As P&G s Soap Opera Era Ends, Our Innovation in Entertainment Continues P&G Views P&G Entertainment on 13-Sep-2010

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38 By Nico Macdonald

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42 Josh Collins Best Buy

43 Josh Collins xxxx xxx xxxx xxx xxxx xxx xx Josh Collins began tweet- ing about his disappointment.

44 Josh Collins Coral Biegler

45 Josh Collins BEST BUY, BEST BUY, BEST BUY Coral Biegler

46 Twelpforce 2,500

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50 pipeline

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70 BtoC: Marketing

71 BtoB: Analytics PDCA

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73 Marketing 3.0

74 Innovation

75 Best Buy CEO Brian J. Dunn

76 In fact, we re even using social media to help provide those solutions. On Twitter we have a feed called Twelpforce. Customers can post about their tech problems, and Best Buy asso- ciates or other Twitter users can post solu- tions. By monitoring the feed, we re able to learn a lot about what our customers are doing and to help them with problems in real time. We re providing advice to the public at no charge, and some people think that s a mis- take, since we also operate Geek Squad for a fee. But I reject that notion: Twelpforce makes us more valuable and connected to our customers, and that s the only sustainable way of building customer loyalty over time. People are going to shop with companies they think really care about what it is they re trying to do. Twitter lets us demonstrate that we re one of those companies. So as the holiday season approaches, I ll be tweeting frequently. I ll be talking about how pleased I am with the job our folks are doing. I ll be talking about the hot products I m most excited about. I ll be sharing my impressions as I visit stores. And I ll probably wax poetic about family and friends and other things I care about. The reality is that social media are where the national conversation is taking place today and either you re part of that conversa- tion or you re not.

77 In fact, we re even using social media to help provide those solutions. On Twitter we have a feed called Twelpforce. Customers can post about their tech problems, and Best Buy asso- ciates or other Twitter users can post solu- tions. By monitoring the feed, we re able to learn a lot about what our customers are doing and to help them with problems in real time. We re providing advice to the public at no charge, and some people think that s a mis- take, since we also operate Geek Squad for a fee. But I reject that notion: Twelpforce makes us more valuable and connected to our customers, and that s the only sustainable way of building customer loyalty over time. People are going to shop with companies they think really care about what it is they re trying to do. Twitter lets us demonstrate that we re one of those companies. So as the holiday season approaches, I ll be tweeting frequently. I ll be talking about how pleased I am with the job our folks are doing. I ll be talking about the hot products I m most excited about. I ll be sharing my impressions as I visit stores. And I ll probably wax poetic about family and friends and other things I care about. The reality is that social media are where the national conversation is taking place today and either you re part of that conversa- tion or you re not.

78 Foursquare Kakaku.com Groupon Twitter Facebook mixi

79 Company User Consumer

80 Engagement

81 Lester Wunderman

82 About US Mitsuhiro Suwa

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NO.80 2012.9.30 3

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