17 The Impact of Low-Cost Carriers Entry and Passengers Airline Choice in Thailand Asian Institute of Technology ( C ) Dr. Shinya HANAOKA, Institute f

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1 17 The Impact of Low-Cost Carriers Entry and Passengers Airline Choice in Thailand Asian Institute of Technology 1

2 Introduction [Low Cost Carriers, LCC] (Secondary) LCC 2

3 Contents 3

4 Contents 4

5 (LCC) Low-cost carriers, LCC (or airlines) Budget carriers (or airlines) No-frills carriers (or airlines) Full service airlines, FSA (or carriers) Network carriers Legacy carriers, Mega carriers 5

6 [ ] (Doganis, 2001) Fares Low, Simple Route Point-to-point, Short distance Ticketing Direct sales, Internet, Ticketless Service Single-class, No seat assignment No food & drink (by charge) Frequency High Punctually Good Aircraft Single type (Boeing 737: Capacity ) High utilization Airports Secondary, Uncongested Staff Competitive wages, High productivity 6

7 Skymark Airlines / JAL Air Do ANA Skynet Asia Airways Star Flyer

8 North America 22 airlines: Southwest airlines, jetblue Europe 63 airlines: Ryanair, easyjet Asia and Oceania 20 airlines Southeast Asia 9 airlines Cebu Pacific, AirAsia, Lion Air, ValuAir, Jetstar Asia, Tiger Airways, Thai Air Asia, Nok Air, One Two Go LowCostAirlines.org 8

9 Ryanair: Stansted 9

10 Stansted Airport in London Hub of Ryanair, easyjet [ ] 23% (2.2 / ) [yr] & EU 10

11 econdary irport Ryanair Stansted & Luton Prestwick Charleroi 1. No Congestion 2. Discount Charge Hahn Bergamo Ciampino 11

12 12

13 Contents 13

14 Airport Owners AOT (Airports of Thailand Public Co., Ltd.) Bangkok, Phuket, Chiang Mai, Had Yai, Chiang Rai DCA (Department of Civil Aviation) Bangkok airways Samui 14

15 900km AOT Chiang Rai Chiang Mai 1,600km Bangkok 51 km 2 ( 1.4 ) Phuket Had Yai 15

16 Entry Deregulation Fare Deregulation Ownership Deregulation % 49% 16

17 LCC 1. One Two Go Thai AirAsia ( ) Nokair

18 One Two Go [OTG] Orient Thai Airlines Orient Thai Airlines 1996 B

19 Thai Air Asia [TAA] Air Asia SHIN Corporation Air Asia 49% Southwest Airlines, Ryanair 19

20 Nok Air [NKA] 39% Sky Asia 20

21 Nakhon Ratchasima Thai Air Asia 3 LCC BKK AOT DCA Chiang Rai Chiang Mai) Udon Thani Khon Kaen Ubon Ratchathani Phitsanulok Phuket Had Yai 21

22 Route and Frequency From/to Bangkok Thai Thai One Two Nok Air Airways Air Asia Go Phuket Chiang Mai Hat Yai Chiang Rai Khon Kaen Udon Thani Ubon Ratchathani Phitsanulok [ ] 22

23 Change in Route Demand [ ] 23

24 Contents 24

25 Passenger Airline Choice Outline : LCC : /26 2/3 (9 ) : 2,324 Survey in BKK airport : 25

26 LCC 5% [ 2.8 ] 5. 26

27 Chi-Squared Test LCC LCC

28 28

29 29

30

31 Summary of Satisfaction Survey 1. LCC LCC Nok Air 4. One Two Go 5. Thai Air Asia 6. LCC LCC Nok Air Thai Air Asia 31

32 Contents 32

33 Airline Choice Model ML Thai Airways Thai Air Asia Nok Air One Two Go Thai Airways Thai Air Asia NL LCC Nok Air One Two Go etc... 33

34 Calibration Results MNL = a [ ] b [ ] c [ ] d [ ] e [ ] Thai Air Asia 34

35 Thai Airways Elasticity 1% Thai Air Asia Nok Air One Two Go Thai Airways Thai Air Asia Nok Air One Two Go

36 Conclusion 1. LCC

37 37

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