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1

2

3

4 24 30cm

5 Commodity Hell Contact Point Confusion of information

6

7 10.0%) (12.5%) (9.5%) (29.0%) (17.5%) (21.5%)

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18 120 69

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20 4 1

21 /

22 26 9,000 1,000 1,

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25 Ghana

26 Ghana

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28 2000

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32 CRM

33 2.5

34 Bule Green Purple

35 The Shake!

36

37

38 Mass (Traditional) Marketing Demarketing (1971) Social Marketing (1971) Service Marketing (1981) Relationship Marketing (1983) Mega Marketing (1986) Time Based Marketing (1988) One to One Marketing (1993) Real Time Marketing (1995) Aesthetic Marketing (1977) Permission Marketing (1999) Experiential Marketing (2000) Buzz (Word-of-mouth) Marketing (2000) Holistic Marketing (2002)

39 Mobile Marketing Traditional Marketing Just in Time Marketing One to One Marketing Mobile Marketing

40 JIT One-to-One

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