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1 0

2 SAP 4 FX 5 Ameba 6 1

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6 1 32,000 30,000 28,000 26,000 24,000 22,000 20,000 18,000 16,000 14,000 12,000 10,000 8,000 13,275 13,857 14,580 3,373 3,195 3,010 21,746 21,276 3,101 3,448 20,801 19,753 3,104 19,362 18,803 2,914 18,402 2,898 18,087 2,769 3,789 2,915 3,370 3,781 17,903 16,984 15,032 15,573 15,888 14,306 18,362 18,642 23,271 23,343 23,699 23,099 23,754 3,292 20,170 19,895 20,407 3,239 19,860 3,160 20,594 21,419 24,238 24,611 26,381 28,770 30,681 29, ,957 32,146 6,000 4,000 9,902 10,662 11,570 2,

7 1 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, ,000-1,500 1, , ,567 1, ,057 1,822 1, ,002 1,202 1, ,175 2,267 2, ,655 1, , , , ,626 2,115 2,700 2,222 2,298 3,558 4,055 3,224 3,510 4,915 FX Ameba Ameba Ameba AMoAdTMN

8 points ,146 28, ,026 10, points 8,110 7, ,915 3, points 4,888 3, ,766 3, ,054 1,

9 1 10,000 9, % 9,000 8,000 7,000 6,000 7,380 7,165 7,309 7,222 5,858 6,092 6,684 7,500 7,010 7,229 8,070 8, % 40.0% 5,000 4,000 3, % 30.2% 31.6% 30.4% 27.3% 25.1% 27.2% 28.4% 24.4% 23.6% 27.7% 29.6% 25.2% 30.0% 20.0% 2, % 1, % ,035 1,397 1,470 1,434 1,395 1,181 1,452 1,240 1,469 1,342 1,498 1,505 1,802 1, , ,428 1,014 1,293 1,260 1,723 1,489 1,244 3,410 3,314 3,405 3,474 3,033 3,091 3,206 3,190 3,335 3,364 3,711 3,512 3, Q 8

10 ,000 1,641 1,683 1,806 1,793 1,771 1,664 1,758 1,771 1,799 1,879 2,100 2,089 2,166 1,500 1, Ameba Ameba AMoAd TMN

11 ,359 97, % ( + ) 19,984 20, % 15,431 14, % 111, , % 72,760 70, % 2,039 2, % 36,992 38, % 10

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13 Ameba % A , ,841 3,232 5, ,000 B. +SAP C. Ameba 4,524 10, ,177 6,833 D , , , , Ameba Ameba AMoAd TMN 12

14 2 13

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16 2 16.6% 18,000 16, % 16,000 14,000 13,102 13,499 13,908 15,448 15,194 15,715 15, % 12,000 10,000 9,839 11,126 10,693 10,945 10,899 10,880 10,186 10,701 11, % 20.0% % 8, % 6,000 4,000 2, % % 1.2% 0.6% 0.2% 0.3% 0.6% 10.0% 5.0% 0.0% 9,839 11,126 10,693 10,945 10,899 10,867 10,186 10,701 11,168 13,067 13,419 13,823 15,270 16,466 14,405 13,928 12, ,787 2,

17 SNS Facebook 月 12 月 3 月 9 月 16

18 3 SAP S A P SAP Social Application Provider 17

19 3 SAP SAP 10,000 9,764 9,000 8,706 8,962 8,575 8,499 8,000 7,458 7,498 7,925 7,892 7,797 7,622 7,860 7,562 8,132 7,000 6,781 6,813 6,000 6,125 5, , ,000 2,000 1, ,242 1,701 1,749 1,737 1,850 3,221 6,125 6,781 6,813 7,458 7,498 7,925 7,892 7,797 7,385 7,368 6,935 7,464 7,261 6,826 6,395 6,649 6, Q

20 3 SAP 3,200 3,221 Mobage mixi ,800 2,400 Cygames Mobage mixi SAGA 2,000 1,701 1,749 1,737 1,850 1,600 1,200 1,

21 3 SAP SAP FP/SP(2 ) FP/SP SAGA FP/SP COORDE MANIA FP FP/SP Tinier Me PC Animal Land PC! SP SAGA FP/SP COORDE MANIA FP/SP FP FP FreeAppKing SP FreeAppNow SP ComingSoon ComingSoon FP:FeaturePhone SP SmartPhone 20

22 4 FX FX 21

23 4 FX FX 10 FX 2,500 2,000 1,500 1, ,259 1,834 1,389 1,415 1,437 85,716 71,263 63,811 1,633 94,679 1, ,733 1, ,345 2, , , ,482 1,530 1, ,183 1,739 2, ,889 2, , , , , , , , ,000 80,000 60, ,366 38,777 54,119 46, ,000 20, Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q Q ,259 1,834 1,389 1,415 1,437 1,633 1,766 1,897 2,191 1,530 1,540 1,739 2,213 2,258 2, , ,002 1,057 1, ,056 1,

24 5 23

25 5 Ameba PV PC

26 5 Ameba PV PV

27 5 Ameba Ameba 2,000 1,000 Ameba 2,000 1,500 CM Ameba CM 2,002 1,872 1,943 1,823 1,759 1,645 1,702 1,583 1,535 1,475 1,410 Ameba 1,292 1,346 1,243 1,079 1,1231,166 1, ,032 1, ,

28 5 Ameba ,000 6,089 5,500 5,000 4, ,410 5,540 2,379 2, ,000 3,500 3,000 2,500 2,000 1,500 1, ,030 3,499 1, ,801 3, ,573 1,788 3,161 2,507 1,407 1,855 1, , ,621 1, ,157 1,056 1,206 1, , Ameba Ameba AMoAdTMN 27

29 5 2,500 2,379 2, ,000 1,788 1,801 1, ,031 1,500 1,407 1, , ,206 1,116 1, , , Ameba Ameba AMoAdTMN 28

30 5 PC Q Q 29 単 位 : 百 万 円 3,753 3,600 3, ,161 Ameba 32 2,800 2,507 2,400 2,229 2,000 1,600 1, ,166 1,710 PC

31 5 ARPPU ARPPU PC 12 Ameba 3,000 2,750 2,500 2,000 1,500 1, ,121 2,103 1,874 1,807 1,893 1,794 2,051 1,972 1,960 1,455 1,536 1,602 1,690 1,608 1,575 1,629 1,318 1,362 1,508 1,500 1,217 1,429 1,204 1,140 1,064 1,077 1,037 1,052 1, , ,101 1, ,917 1,847 2,465 2,433 1,945 1,907 2,568 1,806 2,373 アメーバピグ (PC) Amebaモバイル ARPPU 1 Average Revenue Per Paid User 30

32 5 2, , ,500 1, , ,

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