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1

2 Yahoo! h! JAPAN 2

3 2,924 3, % 1,596 1, % 1,602 1, % 921 1, % 3

4 3,500 3,000 2,500 2,000 3,020 1,500 1,

5 1,500 50% 1,200 40% % % % % 5

6 % % % % 6

7 / / / / / / / / / / 1-3 7

8 /1-3 12/1-3 8

9 500 12% % 8% % 200 4% 100 2% % 11/1-3 12/1-3 9

10

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12 % 40% % 20% % 0 02/ / / / / / 1-3 0% 12

13

14 Yahoo! JAPAN 14

15 15

16 Yahoo! JAPAN 16

17 17

18 18

19 19

20 PC No.1 84% 84% 84% Yahoo! JAPAN 20

21 PC No.1N 1 21

22 No.11 30,000 Yahoo! Google MSN infoseek goo 22 Web Web Report PC2012 1

23 No.11 25,000 Yahoo! yomiuri.co.jp mainichi.jp asahi.com 23 Web Report PC2012 1

24 No.11 15,000 Yahoo! 24 Web Report PC2012 1

25 No.11 15,000 Yahoo! mail.google.com mail.live.com mail.goo.ne.jp 25 Web Report PC2012 1

26 No.11 20,000 Yahoo! oshiete.goo.ne.jp okwave.jp Hatena 26 Web Report PC2012 1

27 27

28 PC

29 54% 29

30 30

31 31

32 Yahoo! JAPAN 32

33 Yahoo! JAPAN PC Total:

34 PV PV 34

35 Yahoo! JAPAN 35

36 36

37 37

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39 39

40 40

41 iphone Android 41

42 78% Yahoo! JAPAN SmartPhoneContents Report Yahoo!Yahoo!Yahoo! R25 sportsnavi.com Yahoo! Yahoo!Yahoo! Y h Y h! Y h! i Y h! Y h Y h! Yahoo! Yahoo!Yahoo! Yahoo!Yahoo!GyaO! Yahoo! Yahoo!Yahoo! BEAUTY Yahoo! Yahoo!Yahoo!Yahoo!Yahoo! Yahoo!Yahoo!Yahoo!Yahoo!

43 2010/1Q 2Q 3Q 4Q 2011/1Q 2Q 3Q 4Q 43

44 2010/1Q 2Q 3Q 4Q 2011/1Q 2Q 3Q 4Q 44

45 PC No.1No.1 45

46 CMO Chief Mobile Officer CMO 46

47 47

48 48

49 DUB 49

50 DUB Daily Unique Browser * * 50

51 DUB 51

52 DUBMUB * MUB DUB DUB 10 2 MUB * 52

53 Yahoo! JAPAN DUB Yahoo! JAPAN Yahoo! JAPAN DUB 53

54 DUB DUB 54

55 55

56 56

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60 60

61 61

62 Focus Fast Fun 62

63 63

64 START 64

65 65

66 66

67 67

68 68

69 69

70 No.1 70

71 Yahoo! JAPAN 71

72 72

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78 78

79 % 79

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96 5,000 4,000 3,000 2,000 1,

97 97

98 28

2012 1 2012 7 25 P3 P.3 P16 P.16 P.46 25 3 1 2 718 775 8.0% 388 421 8.6% 392 427 8.8% 233 250 7.6% 3 800 775 600 400 200 0 02/ 4-6 03/ 4-6 04/ 4-6 05/ 4-6 06/ 4-6 07/ 4-6 08/ 4-6 09/ 4-6 10/ 4-6 11/ 4-6

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