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1 S DNA

2 b Mintzberg P Plan Pattern b Mintzberg, H., Ahlstrand, B., and Lampel, J.Strategy Safari : A Guided Tour through the Wilds of Strategic Management, The Free Press

3 Mintzberg, H., Ahlstrand, B., and Lampel, J.Strategy Safari : A Guided Tour through the Wilds of Strategic Management, The Free Pressp Position Perspective

4 Ploy Mintzberg The Design School The Planning School The Positioning School The Entrepreneurial School The Cognitive School The Learning School The Power School The Cultural School The Environmental School The Configuration School pp

5 Mintzberg, H. and Lampel, J. Reflecting on the Strategy Process Strategic Thinking for the Next Economy, Wiley & SonsMIT p Mintzberg Prahalad & Hamel Dynamic Capabilities Resource-based Theory Mintzberg, H. and Lampel, J. Reflecting on the Strategy Process, Strategic Thinking for the Next Economy, Wiley & SonsMIT pp

6 pp. Wernerfelt, B. A Resource-based View of the Firm, Historical Evolution of Strategic Management, Vol., edited by Mckiernan, P., pp..

7 Leonard-Barton Lenard-Barton, D.Wellspring of Knowledge, Harvard Business School Press

8 Floyd, S. W. and Wooldridge, B.Building Strategy from the Middle-Reconceptualizing Strategy Process, Sage Publications p. Ulrich & Smallwood Ulrich,D.andSmallwood,N. Capitalizing on Capabilities, Harvard Business Review, June

9 Ulrich, D. and Smallwood, N. Capitalizing on Capabilities, Harvard Business Review, June p IndividualOrganization TechnicalSocial DNA

10 Peters & Waterman S S Structure Strategy SystemsSystems & Procedures Shared Value StyleManagement Style StuffPeople SkillsPresent and hoped for corporate strengths or skills S Peters,T.J.andWaterman,R.H.In Search of Excellence, Warner Books

11 Peters,T.J.andWaterman,R.H.In Search of Excellence, Warner Books p Galbraith Galbraith, J. R.Designing OrganizationsJossey-Bass. Galbraith, J. R.Designing the Customer-Centric Organizations, John Wiley & Sons International

12 Galbraith, J. R.Designing Organizations, Jossey-Bass. Galbraith, J. R.Designing the Customer-Centric Organizations, John Wiley & Sons International p Strategy Structure Process Reward Systems People Human Resource

13 Galbraith, J. R.Designing the Customer-Centric Organizations, John Wiley & Sons International pp Galbraith

14 Nadler & Tushman Main IssuesFormal Structure Human Resource Culture Tushman, M. L. and O Reilly, C.A.Winning through Innovation, Harvard Business School Press p Nadler,D.A.andTushman,M.L. Designing Organizations That Have Good Fit, Organizational Architecture edited by Nadler, D. A., Jossey-Bass Inc..

15 Govindarajan & Trimble DNA Stuff StructureSystemsCulture DNA DNA Govindarajan, V. and Trimble, C.Ten Rules for Strategic Innovators, Harvard Business School Press p Govindarajan, V. and Trimble, C.Ten Rules for Strategic Innovators, Harvard Business School Press p Govindarajan, V. and Trimble, C.Ten Rules for Strategic Innovators, Harvard Business School Press

16 Govindarajan Tushman Tushman Tushman & O Reilly Tushman Dominant Design Tushman, M. L. and O Reilly, C.A.Winning through Innovation, Harvard Business School Press

17 Tushman, M. L. and O Reilly, C.A.Winning through Innovation, Harvard Business School Press p

18 Ambidextrous Organization Govindarajan & Trimble DNA DNA DNA DNA DNA Govindarajan, V. and Trimble, C.Ten Rules for Strategic Innovators, Harvard Business School Press p Govindarajan, V. and Trimble, C.Ten Rules for Strategic Innovators, Harvard Business School Press

19 Govindarajan, V. and Trimble, C.Ten Rules for Strategic Innovators, Harvard Business School Press p A A B B A X Davila Davila, T., Epstein, M. J. and Shelton, R.Making Innovation Work : How to Manage It, Measure It, and Profit from It, Wharton School Publishing p

20 Davila, T., Epstein, M. J. and Shelton, R.Making Innovation Work : How to Manage It, Measure It, and Profit from It, Wharton School Publishing pshelton, R. Developing an Internal Marketplace for Innovation, Prism,.

21 Davila, T., Epstein, M. J. and Shelton, R.Making Innovation Work : How to Manage It, Measure It, and Profit from It, Wharton School Publishing p

22 b Nadler & Tushman

23 Baden-Fuller, C. and Stopford, J. M.Rejuvenating the Mature Business, Harvard Business School Press Barney, J. B. Strategic Factor Markets : Expectations, Luck, and Business Strategy, Management Science, Vol., No.. Barney, J. B. Organizational Culture : Can It Be a Source of Sustained Competitive Advantage? Academy of Management Review, Vol., No.. Barney, J. B. Resource-Based Theories of Competitive Advantage : A Ten-Year Retrospective on the Resource-Based View, Journal of Management, Vol., No.. Barney, J. B.Gaining and Sustaining Competitive Advantage, Second Edition, Prentice Hall, lnc. Bartlett, C. A. and Ghoshal, S.The Individualized Corporation, HarperCollins Publishers, Inc. Christensen, C. M.The Innovator s Dilemma : When Technology Cause Great Firms to Fail, Harvard Business School Press Christensen, C. M., Anthony, S. D. and Roth, E. A.Seeing What s Next, Harvard Business School Press Christensen,C.M.,Craig,T.andHart,S.L. The Great Disruption, Foreign Affairs, Vol., No.. Christensen, C. M. and Raynor, M. E.The Innovator s Solution, Harvard Business School Press Foster,R.N.Innovation : The Attacker s Advantage, Summit Books TBS Foster,R.N.andKaplan,S.Creative Destruction : Why Companies That Are Built to Last Underperform the Market... and How to Successfully Transform Them, Doubleday Galbraith, J. R.Designing Organizations, Jossey-Bass. Galbraith, J. R.Designing the Customer-Centric Organization, JohnWiley&Sons Govindarajan, V. and Trimble, C.Ten Rules for Strategic Innovators, Harvard Business School Press Hamel, G. and Prahalad, C. K.Competing for the Future : Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow, Harvard Business School Press Henderson, R. and Clark, K. B. Architectural Innovation : The Reconfiguration of Existing Product Technologies and the Failure of Established Firms, Administrative Science Quarterly, Vol., No.. Mintzberg, H.The Rise and Fall of Strategic Planning, PrenticeHall Mintzberg, H., Ahlstrand, B. and Lampel, J.Strategy Safari : A Guided Tour through the Wilds of Strategic Management, Free Press

24 Mintzberg, H. and Lampel, J. Reflecting on the Strategy Process, Cusmano,M.A.andMarkides,C.C. ed., Strategic Thinking for the Next Economy, Jossey-bass MIT Moore, G. A., Crossing the Chasm : Marketing and Selling High-Tech Products Mainstream Customers, Capstone Publishing Moore, G. A.Living on the Fault Line, Harperbusiness Moore, G. A.Dealing with Darwin : How Great Companies Innovate at Every Phase of Their evolution, Portfolio Nadler,D.A.Champions of Change, Jossey-Bass Nadler,D.A.,Show,R.B.andWalton,A.E.andAssociatesDiscontinuous Change, Jossey-Bass Nadler,D.A.andTushman,M.L. Designing Organizations That Have Good Fit, Organizational Architecture, edited by Nadler, D. A., Jossey-Bass. Nadler,D.A.andTushman,M.L.Competing by Design, Oxford University Press Prahalad, C. K.The Fortune at the Bottom of the Pyramid : Eradicating Poverty through Profits, Wharton School Publishing Prahalad, C. K. and Ramaswamy, V. Co-opting Customer Competence, Harvard Business Review, Jan- Feb Prahalad, C. K. and Ramaswamy, V.The Future of Competition : Co-Creating Unique Value with Customers, Harvard Business School Press Co-Creation Rogers, E. M.Diffusion of Innovations, Free Press. Rogers, E. M.Diffusion of Innovations : Third Edition, FreePress Senge, P. M.The Fifth Discipline : The Art & Practice of The Learning Organization, Doubleday Ulrich,D.andSmallwood,N.Why the Bottom Line isn t! : How to Build Value through People and Organization, John Wiley & Sons Ulrich,D.andSmallwood,N. Capitalizing on Capabilities, Harvard Business Review, June von Hippel, E.The Sources of Innovation, Oxford University Press von Hippel, E.Democratizing Innovation, MITPress

25 a b Research PaperNo. J NTT

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