IBM Digital Analytics Explore ユーザー・ガイド
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1 IBM Digital Analytics Explore IBM
2 129 IBM Digital Marketing and Analytics IBM Coremetrics IBM Coremetrics AdTarget IBM Coremetrics Benchmark IBM Coremetrics Enterprise Analytics IBM Coremetrics Explore IBM Coremetrics Import IBM Coremetrics Export IBM Coremetrics Intelligent Offer IBM Coremetrics Lifecycle IBM Coremetrics LIV IBM Coremetrics Monitor IBM Coremetrics Search Marketing IBM Coremetrics Social Analytics IBM Coremetrics Tag Manager IBM Coremetrics Web Analytics IBM AdTarget IBM Digital Analytics Benchmark IBM Digital Analytics Multisite IBM Digital Analytics Explore IBM Digital Analytics Import IBM Digital Analytics Export IBM Digital Recommendations IBM Digital Analytics Lifecycle IBM LIV IBM Digital Analytics Monitor IBM Search Marketing IBM Digital Analytics for Social Media IBM Digital Data Exchange IBM Digital Analytics IBM Digital Analytics ( ) IBM IBM March 15, 2016 IBM Digital Analytics Explore User's Guide Licensed Materials - Property of IBM Copyright IBM Corporation 2008, 2016.
3 1 IBM Digital Analytics Explore Digital Analytics Explore Digital Analytics Explore IBM Tealeaf Digital Analytics Explore Explore IBM Tealeaf Digital Analytics Explore Digital Analytics Explore IBM Tealeaf Digital Analytics Explore CSV Lifecycle Lifecycle Lifecycle : IBM Digital Analytics IBM Campaign IBM Digital Analytics Campaign Copyright IBM Corp. 2008, 2016 iii
4 IBM Campaign Digital Analytics Explore (Attributes) E URL (Term Not Proided) (Attributes) Video_Measurement Web () ( ) ( ) A B i IBM Digital Analytics Explore
5 1 IBM Digital Analytics Explore IBM Digital Analytics Explore Digital Analytics Digital Analytics Explore Digital Analytics 13 (400 ) Explore 13 (400 ) Digital Analytics Explore 13 (400 ) 13 IBM 2008,
6 Digital Analytics Explore Explore 1. Explore?? 17 Digital Analytics Explore Excel IBM Digital Analytics Lifecycle?? 1 2 hotels in San Francisco ( San Francisco Airport Holiday Inn )? LIVE?????? 2 IBM Digital Analytics Explore
7 1. Explore ()??? / Digital Analytics Explore / ( % ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( Reebok ) (Smith Jones Williams ) (I.E. 7 Google ) ( ) (CDF) ( ) 1 IBM Digital Analytics Explore 3
8 1. Explore () Explore Adobe Flex Digital Analytics Digital Analytics Explore ( ) Web Digital Analytics Explore IBM Tealeaf Digital Analytics Explore IBM Tealeaf 2 IBM Tealeaf Digital Analytics Explore Digital Analytics Explore Tealeaf Digital Analytics Explore IBM Tealeaf Tealeaf Tealeaf ID Tealeaf IBM Tealeaf CX Explore Explore Tealeaf IBM Tealeaf IBM Tealeaf Explore : 23 Digital Analytics Explore IBM Tealeaf : 9 IBM Tealeaf 4 IBM Digital Analytics Explore
9 80 IBM Digital Analytics : Adobe Flash Player V10 V11 : Microsoft Internet Explorer V9 Mozilla Firefox V29 Chrome V34 : 1GBRAM Digital Analytics Explore IBM Digital Analytics Explore Digital Analytics IBM Digital Analytics Explore 2 IBM Digital Analytics Explore URL ID URL IBM 1 IBM Digital Analytics Explore 5
10 6 IBM Digital Analytics Explore
11 2 Digital Analytics Explore 3 2 (Dashboards and Reports) Digital Analytics Explore Copyright IBM Corp. 2008,
12 Digital Analytics Explore Explore Explore IBM Digital Analytics Explore Explore Explore Explore Explore > 1 8 IBM Digital Analytics Explore
13 1. 2. ( ) 3. IBM Tealeaf IBM Tealeaf IBM Tealeaf IBM Tealeaf ( ) 3. IBM Tealeaf: IBM Tealeaf 4. a. b. c. 1 E 5. : 4 Digital Analytics Explore IBM Tealeaf 2 9
14 Digital Analytics Explore > ( ) IBM Digital Analytics Explore
15 1. 2. a. b
16 Digital Analytics Explore ( ) ( ) ( ) CTRL 2 2. X () Y 2 2 : 100% 100% 12 IBM Digital Analytics Explore
17 2. () X Y Digital Analytics Explore 3. Digital Analytics Explore ( ) 1 :
18 3. Digital Analytics Explore () ( ) - All Data () IBM Campaign Export IBM Campaign 14 IBM Digital Analytics Explore
19 3. Digital Analytics Explore () E E 1 (1 ) (1 ) (1 ) (1 ) (1 ) 7 Excel CSV ( (1 ) ) E E () Excel CSV PNG Excel CSV Excel ( ) Web 2 15
20 : IBM Digital Analytics Explore
21 (Search Filter) ( )
22 Lifecycle Lifecycle ( ) IBM Digital Analytics Explore
23 2 B A B 2 Digital Analytics Explore ()
24 ( ) (Annotation Management) 20 IBM Digital Analytics Explore
25 3 Digital Analytics Explore Digital Analytics Explore (Lifecycle () ) (*) Digital Analytics Explore 3 1 ->-> 2 ->->-> 3 -> 22 6 Copyright IBM Corp. 2008,
26 ( 3 ) ( Smith Reebok ) (E 3?) (?) ( Googler (Google ) ) IBM Digital Analytics Explore
27 IBM Tealeaf 1 (1 ) : 24 Digital Analytics Explore IBM Tealeaf Digital Analytics Explore IBM Tealeaf Tealeaf Tealeaf ID Tealeaf 1 Tealeaf Tealeaf 1 Tealeaf Tealeaf ( > ) Tealeaf Tealeaf Explore Digital Analytics IBM Tealeaf ID IBM Tealeaf cximpact : 4 Digital Analytics Explore IBM Tealeaf Digital Analytics Explore 1 > 90 3 Digital Analytics Explore 23
28 : 1 Explore 3 > (Custom Metrics) / 24 IBM Digital Analytics Explore
29 : - Smith : : Digital Analytics Explore 25
30 113 9 (Attributes) Digital Analytics Explore Digital Analytics Explore IBM Digital Analytics 1 1 : 98 Digital Analytics Explore Digital Analytics Explore Digital Analytics Explore IBM Digital Analytics Digital Analytics Explore IBM Digital Analytics 3 26 IBM Digital Analytics Explore
31 (Aerage across clicks) IBM Digital Analytics (marketing attribution windows) Digital Analytics Explore 1 URL Digital Analytics Explore 2 3 Digital Analytics Explore 27
32 14 20 : 1 27 Digital Analytics Explore : : IBM Digital Analytics Multisite ID ID 2 2 ( A B) B A B B 28 IBM Digital Analytics Explore
33 (MMC ) ( ) N 3 10 ( ) ( ) 4 : IBM Tealeaf Digital Analytics Explore 29
34 2. 10 > > (Custom Metrics) : Digital Analytics Explore (400 ) 400 ( ) IBM Digital Analytics Explore
35 ,000 10, ,000 10,000 ID 50, ,000 3 Digital Analytics Explore 31
36 Digital Analytics CSV 1,000,000 ID CSV Excel CSV CSV Digital Analytics Explore CSV 1,000,000 CSV 7 7 CSV CSV : Digital Analytics Explore 10,000 ( ID 50,000 ) ID CSV CSV 32 IBM Digital Analytics Explore 1. ( ) 2. CSV
37 Digital Analytics Explore ( ) (Drag and Drop) : (Filter Category) ID ( ) 3 Digital Analytics Explore 33
38 34 IBM Digital Analytics Explore Shift Ctrl 1 OK OR : 6. () 7. 1 AND 4 OR OR 5 AND ( >=3 ) AND ( ) ( ) ( ) 8.
39 ( ) ( ) : : ( ) ( ) ( ) 3 Digital Analytics Explore 35
40 Digital Analytics Explore : ( ) (Drag and Drop) (Prior) : - 36 IBM Digital Analytics Explore : IBM Tealeaf Tealeaf Tealeaf ID Digital Analytics IBM Digital Analytics Tealeaf 3. (Segment Set Category) 4. 5.
41 6. 1 ID ( ) Shift Ctrl 1 OK OR : 7. () 8. 1 AND 5 OR OR 6 AND ( >=3 ) 3 Digital Analytics Explore 37
42 AND ( ) ( ) ( ) ( ) ( ) : 38 IBM Digital Analytics Explore
43 1. 2. : ( ) ( ) ( ) ( ) ( ) ( ) 3 Digital Analytics Explore 39
44 ( 50 : ) : ( 250 ) 4. : E E E Excel CSV ( ) E E 40 IBM Digital Analytics Explore
45 5 10 ( ) ( ) 4 : IBM Tealeaf Digital Analytics Explore 41
46 10 > > (Custom Metrics) : Digital Analytics Explore (400 ) 400 ( ) IBM Digital Analytics Explore
47 10,000 10, ,000 10,000 ID 50, ,000 Digital Analytics 3 Digital Analytics Explore 43
48 Digital Analytics Explore ( ) (Drag and Drop) 44 IBM Digital Analytics Explore : (Filter Category)
49 ID ( ) Shift Ctrl 1 OK OR : 6. () 7. 1 AND 4 OR OR 5 AND ( >=3 ) AND ( ) ( ) 3 Digital Analytics Explore 45
50 ( ) ( ) ( ) : : 46 IBM Digital Analytics Explore
51 ( ) ( ) ( ) Digital Analytics Explore : ( ) (Drag and Drop) (Prior) : - 3 Digital Analytics Explore 47
52 : IBM Tealeaf Tealeaf Tealeaf ID Digital Analytics IBM Digital Analytics Tealeaf 3. (Segment Set Category) ID ( ) Shift Ctrl 1 OK OR : 7. () 8. 1 AND 5 48 IBM Digital Analytics Explore
53 OR OR 6 AND ( >=3 ) AND ( ) ( ) ( ) ( ) ( ) 3 Digital Analytics Explore 49
54 : : ( ) ( ) ( ) 1. ( 50 : ) : ( 250 ) 4. : E E E Excel CSV ( ) 50 IBM Digital Analytics Explore
55 E E ( ) ( ) ( ) 4 : IBM Tealeaf Digital Analytics Explore 51
56 2. 10 > : ( ) (Drag and Drop) IBM Digital Analytics Explore
57 2. (Group Set Category) ID ( ) Shift Ctrl 1 OK OR : 6. () 7. 1 AND 4 OR OR 5 3 Digital Analytics Explore 53
58 AND ( >=3 ) AND ( ) ( ) ( ) ( ) ( ) IBM Digital Analytics Explore
59 : : ( ) ( ) 52 ( ) Digital Analytics Explore : ( ) (Drag and Drop) Digital Analytics Explore 55
60 - (Prior) : - : IBM Tealeaf Tealeaf Tealeaf ID Digital Analytics IBM Digital Analytics Tealeaf 3. (Segment Set Category) ID ( ) Shift Ctrl 1 OK OR : IBM Digital Analytics Explore
61 () 8. 1 AND 5 OR OR 6 AND ( >=3 ) AND ( ) ( ) ( ) Digital Analytics Explore 57
62 ( ) ( ) : : ( ) ( ) ( ) 1 58 IBM Digital Analytics Explore
63 Digital Analytics Explore (400 ) 400 ( ) ,000 10, ,000 10,000 ID 50, ,000 3 Digital Analytics Explore 59
64 Digital Analytics 1. ( 50 : ) : ( 250 ) 4. : E E E Excel CSV 60 IBM Digital Analytics Explore
65 ( ) E E KPI () ( 10 ) : IBM Tealeaf ( ) (Drag and Drop) Digital Analytics Explore 61
66 - (Prior) : - : IBM Tealeaf Tealeaf Tealeaf ID Digital Analytics IBM Digital Analytics Tealeaf 3. (Segment Set Category) ID ( ) Shift Ctrl 1 OK OR : IBM Digital Analytics Explore
67 () 8. 1 AND 5 OR OR 6 AND ( >=3 ) AND ( ) ( ) ( ) Digital Analytics Explore 63
68 ( ) ( ) : : ( ) ( ) ( ) 1 64 IBM Digital Analytics Explore
69 Digital Analytics Explore (400 ) 400 ( ) Digital Analytics 3 Digital Analytics Explore 65
70 1. ( 50 : ) : ( 250 ) 4. : E E E Excel CSV ( ) E E IBM Digital Analytics Explore
71 ( ) ( ) : Digital Analytics Explore 67
72 1. 2. ( ) (Drag and Drop) : (Filter Category) ID ( ) Shift Ctrl 1 OK OR 68 IBM Digital Analytics Explore
73 : 6. () 7. 1 AND 4 OR OR 5 AND ( >=3 ) AND ( ) ( ) ( ) 8. 3 Digital Analytics Explore 69
74 ( ) ( ) : : ( ) ( ) ( ) 70 IBM Digital Analytics Explore
75 ,000 10,000 50, ( 50 ) : ( 250 ) 3 Digital Analytics Explore 71
76 72 IBM Digital Analytics Explore
77 4 Lifecycle Lifecycle Lifecycle Lifecycle IBM LIV Lifecycle Lifecycle Lifecycle Lifecycle 6 (Show Milestone Progression) 2 Copyright IBM Corp. 2008,
78 ID ID Digital Analytics Cookie ID Digital Analytics ID ID Web Digital Analytics 3 ID ( 1 ) ( ) ID ( E ) 3 1 Cookie Web 4 ID Digital Analytics 4 ID ID ID 2 1 ID ID ID ID ID ID Digital Analytics Explore ID 1 ID ( 1 ) 6 74 IBM Digital Analytics Explore
79 1. (New Milestone) (Sae Milestone) ( ) 7. ( ID ID ID (Visitor & Registration ID) ) 3 5 : () Lifecycle 75
80 1 400 Lifecycle Tealeaf IBM Tealeaf ID Tealeaf IBM Tealeaf IBM Tealeaf 3 2 (3 ) (5 ) 23 ( ) ( ) 1. ( 50 : ) IBM Digital Analytics Explore
81 3. : ( 250 ) 4. : E E E Excel CSV ( ) E E Lifecycle : ?????????? ()? (B) (A) ( ) 4 Lifecycle 77
82 6 (Show Milestone Progression) (Migrators) - A A 1 (Ag Days to Reach) (Ag Days Between) ( (Show Progression) ) (Ag Sessions to Reach) (Ag Sessions Between) ( (Show Progression) ) : + A 78 IBM Digital Analytics Explore
83 : + A 5 (%) ( ) : (Milestone Progression)Lifecycle 4 Lifecycle 79
84 A B () : : B IBM LIV IBM Campaign IBM Tealeaf IBM Campaign IBM Campaign IBM Export ID ( 400 ) ID ID ID : IBM Campaign 1 80 IBM Digital Analytics Explore
85 1. ( ) 2. a. LIV E b. IBM Campaign: IBM Campaign Export IBM Campaign IBM Digital Analytics Export c. IBM Tealeaf: IBM Tealeaf IBM Tealeaf : 4 Digital Analytics Explore IBM Tealeaf 1 (1 Session Visitor) > 2 (2 Session Visitor) > 3-5 (3-5 Session Visitor) > 6-10 (6-10 Session Visitor) > 10 (10+ Session Visitor) (Non-Eent Initiator) > (Eent Initiator) > 1x (1x Eent Completer) > 2x (2x Eent Completer) > 3-5x (3-5x Eent Completer)> 6x+ (6x+ Eent Completer) (Value Lifecycle) ($0) > ($1-100) > ($ ) > ($501-1,000) > ($1,001-10,000) > ($10,000 ) 4 Lifecycle 81
86 1 > 2 > 3 1 > 2 > 3 > 4 > > > 82 IBM Digital Analytics Explore
87 5 IBM Digital Analytics IBM Campaign Digital Analytics IBM Campaign Digital Analytics IBM Campaign IBM Campaign Web Digital Analytics Web IBM Campaign ROI IBM Digital Analytics Campaign Digital Analytics Web Analytics IBM Campaign Digital Analytics Digital Analytics Campaign 1. ( ): SSO (SSO) IBM Marketing Platform Digital Analytics Digital Analytics 2. IBM Campaign 80 Explore Digital Analytics Export IBM Digital Analytics Export 4. Campaign Copyright IBM Corp. 2008,
88 a. Digital Analytics IBM Marketing Platform ID b. c. IBM Marketing Platform d. IBM Digital Analytics Campaign e. Campaign Digital Analytics f. Campaign g. Digital Analytics h. Campaign Digital Analytics : IBM Campaign IBM Campaign 84 IBM Digital Analytics Explore
89 6 8 > ID 9. Copyright IBM Corp. 2008,
90 10. 1 / 1 ( ) 1 1 Digital Analytics Explore 86 IBM Digital Analytics Explore
91 Digital Analytics ID 6 87
92 11. () ( ) ( ) 1 : Digital Analytics Explore Digital Analytics Explore 1 88 IBM Digital Analytics Explore
93 13. Digital Analytics Explore ( 14 ) 14. Marketing Center IBM Marketing Center Marketing Center 6 89
94 () : IBM Tealeaf IBM Campaign Digital Analytics Explore Digital Analytics Explore IBM Campaign IBM Campaign IBM Digital Analytics Export 1. > IBM Campaign IBM Digital Analytics Export Campaign Segment IBM Digital Analytics Export Digital Analytics Explore IBM Digital Analytics Explore
95 15. Explore > (Custom Metrics) (Custom Metrics) (Create New Custom Metric) ( ) 6 91
96 () () 1 (Count Distinct) (Sum) () (Custom Metrics) 92 IBM Digital Analytics Explore
97 16. Explore : IBM Digital Analytics Multisite ID ID 6 93
98 1. > > 2. ( ) 3. 1 ID 4. ID (100%) Digital Analytics Explore x y ( Lifecycle z Lifecycle ) Digital Analytics ID 85 ( ) 1? 1?? Digital Analytics 94 IBM Digital Analytics Explore
99 (Attributes) > E E Digital Analytics Explore E E E E E E ID E E E E E E E E E E 6 95
100 17. () E E E E E E E E Digital Analytics Explore 96 IBM Digital Analytics Explore
101 7 IBM Digital Analytics Explore ID ID E ( IBM LIV ID ) / ( / ) : ID Digital Analytics ID Cookie 1 Cookie ID ( 1 ID ) ID IBM 2008,
102 Digital Analytics ( 2 ) 4 2 IBM Digital Analytics Digital Analytics Explore Digital Analytics Digital Analytics ( ID ) ID Cookie Digital Analytics 2 1 ID Digital Analytics Digital Analytics CTR 98 IBM Digital Analytics Explore
103 18. () (IMP { } {}) (IMP { } }) (IMP { } }) * (IMP { } }) (IMP { } }) * (IMP { } }) * (IMP { } }) (IMP { } }) (IMP { } }) (IMP { } }) (Cookie ) (1 93 ) ( ) (IMP 30 )
104 1. IBM Digital Analytics Digital Analytics ( ) Digital Analytics Cookie 2. ( ) : ( (IMP 90 )) : IBM Digital Analytics Import IBM Digital Analytics Import 3 ( ) IBM Digital Analytics Explore
105 1. IBM Digital Analytics Import Import 5. IBM Digital Analytics Admin 6. ( ) : ( ) : 1 : : + : (COGS) : / : : : : :
106 : : + : (COGS) : / : : : : : + / / / / / / / / : : / / : : : (COGS) : / : : : : : : (COGS) : / : : : / 102 IBM Digital Analytics Explore
107 / / / / / / Smith SMITH 1. IBM Digital Analytics Import Import 5. IBM Digital Analytics Admin
108 104 IBM Digital Analytics Explore
109 8 Digital Analytics Explore Q: Digital Analytics Explore A: Digital Analytics Explore Q: ( ) A: Q: A: Digital Analytics Q: Digital Analytics Explore A: Digital Analytics Q: 15 A: Author=Smith Language=German Author+Language 3 "Blue Green Yellow" Color : (Language=German ) Copyright IBM Corp. 2008,
110 Q: IBM Digital Analytics Export Builder IBM LIV A: Digital Analytics Explore Q: Digital Analytics Explore A: Digital Analytics Explore Q: A: 1 10 Q: A: Q: A: [and] [or] ( [or] [and] T61 ) [and] ( IE [and] Win ) Q: Digital Analytics Explore A: ( ) Q. (IE_7 Internet Explorer ) A. Q. 1 A. WILDCARD? URL (xyz.com/us xyz.com/ca xyz.com/zn ) (xyz.com/us/abc.html ) WILDCARD *xyz.com/?? xyz.com / 2 WILDCARD?? (WILDCARD *support*?abc=* ) 106 IBM Digital Analytics Explore
111 Q. A. WILDCARD?* NOT WILDCARD?* Q: A: JaaScript JaaScript Digital Analytics Cookie Cookie ( no-script ) Cookie (Mobile Implementation) Q: A: ( ) (APPLE IPHONE ) Digital Analytics () Q: A: Digital Analytics Quoa Digital Analytics IP Digital Analytics IP (T-Mobile USA ) IP Q: A: Digital Analytics ( ) Q: AOL A: Digital Analytics DMA 8 107
112 IP AOL US AOL AOL Q: A: Digital Analytics Explore Q: A: E PowerPoint Digital Analytics Explore PDF PDF Q: A: Q. A. Q: A: ( ) 1 Q: 1 Q: A: Q. Digital Analytics Explore 1 URL A. 108 IBM Digital Analytics Explore
113 1 2 Q. A. Q. 1 A. 1 1 ( ) Q. 1 A. 1 x y Q. A. Q. ( ) A. 1 ( ) ( ) 8 109
114 () Digital Analytics Explore Digital Analytics MMC (cm_mmc=) / (CDF) JaaScript (CDF) - (cm_re=) - (cm_sp=) ( 113 ) 110 IBM Digital Analytics Explore
115 Digital Analytics Explore IBM Digital Analytics ID ID Digital Analytics ID ( ) Digital Analytics Explore 48 ID ID Digital Analytics Explore (Cookie ) IP UTF-8 UTF-8 (SHIFT-JIS GB-2312 ) Digital Analytics 100 Digital Analytics Explore Digital Analytics 0 Cookie Digital Analytics Explore URL URL URL ( URL ) URL URL Digital Analytics Explore ( ) 8 111
116 (Term Not Proided) URL (Google Yahoo! ) 112 IBM Digital Analytics Explore
117 9 (Attributes) Digital Analytics Explore Web 1 Google Checkout Web IBM Digital Analytics Import : 24 ( ) 1. (cmdatatagutils.js) ID ID Digital Analytics 2. IBM 2008,
118 Admin Explore / / Explore ID / 20. : (p_a1 p_a2... p_a50) : (pr_a1 pr_a2... pr_a50) : (s_a1 s_a2... s_a50) / : (o_a1 o_a2... o_a50) : (c_a1 c_a2... c_a50) : (e_a1 e_a2... e_a50) URL (cm_mmca1= cm_mmca2=...cm_mmca50=) (rg1 rg2... rg50) Internet Explorer URL IBM Digital Analytics Explore
119 : 256 Red Green Blue Digital Analytics 1 5 ( ) cmcreatepageiewtag("pageid", "CategoryID", "SearchTerm", "SearchResults"); cmcreatepageiewtag("spurs Win Northwest Diision", "Basketball", "Tim Duncan", "32"); cmcreatepageiewtag("pageid", "CategoryID", "SearchTerm", "SearchResults", "Type-_-Author-_-Split Test Version-_-Page Value-_-Language"); cmcreatepageiewtag("spurs Win Northwest Diision", "Basketball", "Tim Duncan", "32", "Article-_-Smith-_-C-_-150-_-Spanish"); Digital Analytics p_a1=type p_a2=author p_a3=split_test_version p_a4=page_value p_a5=language Digital Analytics Admin Explore Video_Measurement ( : ) 9 (Attributes) 115
120 ( : 6) 13 (e_a13) Video Status 0 =Start; 1 =Pause; 2 =Play; 3 =Completion 13 Video Status 14 (e_a14) Video Time Stamp ( ) 1: Video Time Stamp 15 (e_a15) Video Length ( ) 3: Video Length / 0 Video Status = 3 Video 0:02:13 TimeStamp (%) Video Length Status = % Video TimeStamp TimeStamp >= (0.98*Video Length) Video Status = 3 Video Status= % : ( : ) : ( : Windows Media Player Real Player Quick Time) : ( : Holiday Inn ) 116 IBM Digital Analytics Explore
121 Web 2.0 Web () : RSS : : MMC : : Web 2.0 Storefront AJAX Flash/ Flex Wiki : : : : MMC RSS MMC ( ) ( ) Web 2.0 ( ) Ajax Ajax Flash 1 9 (Attributes) 117
122 Ajax ( 1 2 ) ( ) ( ) ( ) Digital Analytics Explore (MCS) (COGS) 15 COGS $ $25.00 Digital Analytics Explore ( : A) ( : Smith) ( : ) ( : 25) 118 IBM Digital Analytics Explore
123 ( : ) () ( : Smith) ( : ) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) ( : ) ( : ) ( : Gold) ( : ) ( : A) ( : ) ( : ) ( : 25) ( : ) ( : ) ( : ) () ( : ) ( : ) ( : ) () ( : ) ( : B) ( : ) ( : ) 9 (Attributes) 119
124 ( : ) ( : 25) ( : ) ( : ) () ( : 720 A) ( : ) ( : ) ( : ) ( : 3.4 ) ( : ) ( : ) ( : ) ( : Gold) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) () : ( : ) ( : ) ( : 3.4 ) ( : 14) ( : 3) ( : Reebok) ( : FRSHIP) ( : AMEX) ( ) 120 IBM Digital Analytics Explore
125 ( : Panasonic) ( : ) ( : ) ( : ) ( : ) ( : XL) ( : ) ( : C2,R3) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) ID ( : 314) ( : 5) : ( : ) ( : 12.99) : () ( : ) ( : AMEX VISA MC) ID ( : 1234) () () ( : 15) ( : ) ( : ) ( : Z Y) ( : ) ( : 0) ( : 2) ( : 2) ( : ) ( : AMEX) 9 (Attributes) 121
126 ( : 5) ( ) ( : 25,000) ( : ENT29303) ( ) -( : 2130) ( : ) ( : MD80 770) ( : ) ( : ) ( : Gold) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) : ID ( : 123) ID ( : 123) ( : 123) ( ) () ( : Crown Plaza) () ( : 3) ( : ) ( : ) ( : Z) ( : 2) ( : 1) ( : AMEX) ( : 2) () ( : 25,000) 122 IBM Digital Analytics Explore
127 ( : ENT29303) ( : ) ( : ) ( : Hampton Inn) ( : Austin) ( : Southwest U.S.) ( : ) ( : Gold) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) () : ID ( : 123) ( 123) ( ) () () ( : 3) ( : ) ( : ) ( : SFO) ( : LAX) ( :) ( : AMEX) ( : 2) () ( : 25,000) ( : ) ( : ENT29303) 9 (Attributes) 123
128 ( : ) ( : ) ( : ) ( : Gold) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) () : ID ( : 123) ( 123) 124 IBM Digital Analytics Explore
129 A. IBM : cm_support@us.ibm.com : cm_feedback@us.ibm.com : IBM 1001 E Hillsdale Bouleard Foster City, CA : E : cm_support@us.ibm.com IBM Austin Burnet Road Building 905, Floor 2 Austin, TX : IBM Europe Ltd. Lotus Park The Causeway Staines Middlesex TW18 3AG U.K. : E : cm_europe@us.ibm.com IBM France 17 Aenue de l'europe Bois Colombes Cedex France : E : cm_france@us.ibm.com IBM cm_support@us.ibm.com IBM Dallas 750 W John Carpenter Freeway Iring, TX : IBM GmbH Beim Strohhause 17 D Hamburg Germany : E : cm_deutschland@us.ibm.com IBM 2008,
130 IBM Hong Kong Limited Silercord Tower 2 Room , Canton Road Tsim Sha Tsui Kowloon Hong Kong SAR, China : Fax: E : cm_asiapac@us.ibm.com IBM Australia and New Zealand 60 Southgate Ae Southgate VIC 3006 AUSTRALIA ( ) CORE () CORE E : cm_asiapac@us.ibm.com IBM IBM Bay Area Lab 1001 E Hillsdale Bouleard Foster City, California USA : E : cm_support@us.ibm.com World Wide Web: FAX IBM 126 IBM Digital Analytics Explore
131 B. IBM Digital Analytics - ( ) Web ( ) () - (IBM Digital Analytics cm_feedback@us.ibm.com ) IBM 2008,
132 128 IBM Digital Analytics Explore
133 IBM IBM IBM IBM IBM IBM IBM ( ) IBM IBM IBM Web Web Web IBM Web IBM Copyright IBM Corp. 2008,
134 (i) ( ) (ii) IBM Bay Area Lab 1001 E Hillsdale Bouleard Foster City, California U.S.A. IBM IBM IBM IBM IBM IBM IBM IBM IBM ibm.com International Business Machines Corp. IBM IBM copytrade.shtml 130 IBM Digital Analytics Explore
135 IBM ( ) Cookie Cookie Web Cookie Cookie Cookie Cookie Cookie IBM (1) IBM Web ( ) (2) IBM Cookie GIF Web (3) IBM Web Cookie GIF Web IBM ( Web 131
136 132 IBM Digital Analytics Explore
137
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