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3 Research on the use of public terminal (information kiosk) at post office ABSTRACT 1 It may be beneficial to install public terminal (information kiosk) for new customer channel at post office. So for studying which function or contents of the device was good for post office we had researched present case example of exploitation of kiosk in private sector. 2 The research found that areas in which kiosk could be useful were automation, labor-saving and marketing with customer database. Because of difficulty to formulate database of post office customers, automation and labor-saving are hopeful. If these would be implement, for saving the space of post office it should be suitable to install the devices which could provide one-stop government service and postal service integrally.

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5 1 ATM CD CRM(Customer Relationship Management ) CRM 1 CRM The Forrester Report :Mixing Bricks with clicks (June 2000) 1

6 MMK ATM ATM 2

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8 1 L

9 2.2.3 Kiosk Information Systems Inc. HP 5

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12 ( )

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14 Electronic Commerce

15 EC 3.3.2

16 i-

17 Loppi Fami

18 3.3.3 ATM MMK ATM MMK ATM MMK ATM ATM MMK MMK ATM MMK ATM 3.3.4

19 ATM UFJ

20 Eye Queue EQ UFJ ACM UFJ

21 3.3.7 Web kiosk Frequent Shopper Program POS

22 NCR

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24 4.1 20

25 ATT NCR

26 i- In store kiosk Cricks & Mortar 4.3 FSPFrequent Shopper Program FSP 22

27 FSP One to One

28 CRM MMK 4.5 MMK ( ) EC MMK MMK EC MMK MMK MMK

29 4.6 25

30 MMK

31 e

32 28

33 POSTONS 29

34 POS 5.2 MMK 2 ( ) 3 2 IC MD,SD 3 ( ) 30

35 4 4 ( ) 31

36 32

37 5.3 ( 33

38 )

39 5.5 ATM ( ) IT /

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53 FSP/ / FSP/ FSP/ FSP/ GMS) FSP/ FSP/ FSP/ FSP/ FSP/ CCD MySofmap

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