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6 Of course, business strategy is more than just market share strategy. But given the emphasis which the Japanese place on this aspect of corporate strategy it is unfortunate that lanchester s followers in the West are largely confined to the narrow worlds of mathematics and operations research. 8

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10 Barney, J., 2002, Gaining and Sustaining Competitive Advantage, second edition. 5 Greenwald, B. and Kahn, J., 2005, All Strategy Is Local, Harvard Business Review, Sept DIAMOND Ghemawat, P., 2001, Strategy and the Business Landscape Core Concepts Campbell, N., A British Military Theory Finds Favor Among Japan s Business, Financial Times Newspaper, 30, jan, Milgrom, P. and Roberts, J., 1992, Economics, Organization and Management 1. NTT 11 Barney, J., 2002, Gaining and SustainingCompetitive Advantage, second edition Greenwald, B. and Kahn, J., 2005, All Strategy Is Local, Harvard Business Review, Sept DIAMOND

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