マーケティング・チャネル研究における協調関係論の再検討

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1 e.g. Duncan, Copeland, Phillips & Duncan e.g. Ridgeway, Berg, Mallen

2 Mar. e.g e.g. Stern ed., Hunt & Nevin,, Arndt

3 Bucklin & Sengupta Heide Anderson & Weitz Morgan & Hunt Heide & John Noordewire, John & Nevin Lusch & Brown Cannon, Achrol & Gundlach Bucklin & Sengupta

4 Mar. Anderson & Weitz Williamson, Heide & John Dwyer, Schurr & Oh Heide & John

5 Lusch & Brown Palmatier, Dant & Grewal

6 Mar. P&G P&G P&G,

7 Heide & John Noordewire et al. Heide Heide () 3 ()

8 Mar. Heide Heide & John Heide Heide & John

9 Heide & John Heide & John Morgan & Hunt Palmatier et al. Anderson & WeitzAnderson & NarusMorgan & Hunt Kumar, Scheer & Steenkamp

10 Mar.

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12 Mar.

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15 , p. Heide & John p., p. Anderson, E. & B. Weitz, Determinants of Continuity in Conventional Industrial Channel Dyads, Marketing Science, Vol., No., pp.-. Anderson, J. C. & J. A. Narus, A Model of Distributor Firm and Manufacturer Firm Working Partnerships, Journal of Marketing, Vol., No., pp.-. Arndt, J., Toward a Concept of Domesticated Markets, Journal of Marketing, Vol., No., pp.-.,,,, pp.- Berg, T. L., Designing the Distribution System, in W. D. Stevens ed., The Social Responsibilities of Marketing, American Marketing Association, reprinted in B. Mallen ed., The Marketing Channel: A Conceptual Viewpoint, John Wiley. Bucklin, L. P. & S. Sengupta, Organizing Successful Co-Marketing Alliances, Journal of Marketing,

, The Social Responsibilities of Marketing, American Marketing Association, reprinted in B. Mallen ed., The Marketing Channel: A Conceptual Viewpoint, John Wiley. Bucklin, L. P. & S.

16 Mar. Vol., No., pp.-. Cannon, J. P., R. S. Achrol & G. T. Gundlach, Contracts, Norms, and Plural Governance, Journal of the Academy of Marketing Science, Vol., No., pp.-. Copeland, M. T., Principles of Merchandising, Arno Press. Duncan, C. S., Marketing: Its Ploblem and Methods, D. Appleton and Company. Dwyer, F. R., P. H. Schurr & S. Oh, Developing Buyer-Seller Relationships, Journal of Marketing, Vol., No., pp.-.,,,,,, pp.-,,,, pp.- Heide, J. B., Interorganizational Governance in Marketing Channels, Journal of Marketing, Vol., No., pp.-. & G. John, The Role of Dependence Balancing in Safegurding Transaction-Specific Assets in Conventional Channels, Journal of Marketing, Vol., No., pp.-. &, Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer- Supplier Relationships, Journal of Marketing Research, Vol., No., pp.-. &, Do Norms Matter in Marketing Relationships? Journal of Marketing, Vol., No., pp.-. Hunt, S. D. & J. R. Nevin, Power in a Channel of Distribution: Sources and Consequences, Journal of Marketing Research, Vol., No., pp.-.,, Kumar, N., L. K. Scheer & J. E. M. Steenkamp, The Effects of Perceived Interdependence on Dealer Attitudes, Journal of Marketing Research, Vol., No., pp.-. Lusch, R. F. & J. R. Brown, Interdependency, Contracting, and Relational Behavior in Marketing Channels, Journal of Marketing, Vol., No., pp.-. Mallen, B., Conflict and Cooperation in Marketing Channels, in L. G. Smith ed., Reflections on Progress in Marketing, American Marketing Association, pp.-. Morgan, R. M. & S. D. Hunt, The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, Vol., No., pp.-.,, Noordewire, T. G., G. John & J. R. Nevin, Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships, Journal of Marketing, Vol., No., pp.-.,, Palmatier, R. W., R. P. Dant & D. Grewal, A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance, Journal of Marketing, Vol., No., pp.-. Phillips, C. F. & D. J. Duncan, Marketing: Principles and Methods, 4 th ed., R. D. Irwin. Ridgeway, V. F., Administration of Manufacturer-Dealer Systems, Administrative Science Quarterly, Vol., No., pp.-.

-,,,, pp.- Heide, J. B., Interorganizational Governance in Marketing Channels, Journal of Marketing, Vol., No., pp.-. & G.

17 , P&G,, No., pp.-, No., pp.-,,,, pp.- Stern, L. W. ed., Distribution Channels: Behavioral Dimensions, Houghton Mifflin.,,,,,,,, Williamson, O. E., Markets and Hierarchies, Free Press,,,, The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting, Free Press.,,,, pp.-,,,, pp.-,,,, pp.-

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