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1 M E D I A C H A R T E R W F A W F A 1

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3 W FA W FA 85 3,600 W FA Agency WA F a) b) 4.1 3

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5 5.8 Global G uidelines for Television A udience Measurement. G G TA M G G TA M 5.9 G G TA M Agency JI C (Joint Industry Committee: ) 6.2 JI C G G TA M 6.3 JI C 6.4 5

6 6.5 JI C G G TA M JI C 7.1 Agency Agency Agency Agency 7.6 Agency 7.7 6

7 8.1 Agency Agency a) b) c) d) Agency a) b) c) Agency Agency 9.2 Agency Agency 9.3 Agency 7

8 9.4 Agency Agency 9.5 Agency Agency 9.6 Agency 9.7 Agency 10.1 a) b) c) 10.2 Agency Agency 10.3 Agency 8

9 ) 2) 3) Agency Agency Agency

10 Agency Agency Agency Agency FAST I C C 11.5 Agency 10

11 . T V T V. T V (G G TA M ). 10. Agency (JI C) JI C JI C JI C 11

12 World F ederation of Advertisers Rue des Colonies, 18/24 Box 6 B-1000 B russels Belgium Tel: F ax:

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