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22 Rumelt,R.P. 1982, Towards a Strategic Theory of the Firm, In R. B. Lamp ed. Competitive Strategic Management. New Jersey : Englewood Cliffs. Stalk, G., P. Evans and L. E. Shulman 1992, Competing on Capabilities : the new rules of corporate strategy, Harvard Business review, Vol.70, No.2, pp Ulrich, D. and N. Smallwood, 2004, Capitalizing on Capabilities, Harvard Business Review, Vol.82, No.6, pp Wernerfelt, B. 1984, A Resource-based View of the Firm, Strategic Management Journal, Vol.5 :
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