41 A Study on Effectiveness of Sweets Market of Convenience Store where Consumption Behavior that Pamper Myself was Used Kazuhiko Maruyama M1

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2 41 A Study on Effectiveness of Sweets Market of Convenience Store where Consumption Behavior that Pamper Myself was Used Kazuhiko Maruyama M1 F ANA Hanako DIMSDRIVE

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14 M1F IHGANA Hanako 2011aHanako 2011bHanako 2011cHanako 2011d

15 DIMSDRIVE Kotler2000Kotler and Armstrong Maguelonne M1F Business Media 2011excite livedoor@news Mon cher Beau bel belle SankeiBiz2011Biz 2011Nikkei woman online2011msn mognavi mognavi 29 Google Eat Smart CIRCUS IHGANA corporate/pr/pdf/ pdf/ excite woman_clm/ /biranger_22321.html/ column/ / /. 5M1F1 2008Vol. 1611Media Shakershttp://m1f1.jp/m1f1/ files/topic_ pdf/. 6msn com/economy/news/110220/biz n1.htm/ dl19w3jlhkm4w.cloudfront.net/2012 / _ LCseminar_03siten.pdf/ Eat Smart2012 mognavihttp://mognavi.jp/. 11 Mon cher cross-m.co.jp/news/release / SankeiBiz jp/business/news/110118/bsd n1.htm/. 15CIRCUS DIMSDRIVE Paste Nikkei woman online column/ /110333/. 20 Biz co.jp/leader/breakthrough/article.aspx?id=mmaca &page=1/ Hanako 2011a Hanako 2011b Hanako 2011c Hanako 2011d Business Media bizmakoto.jp/makoto/articles/1102/21/news030.html/. 27Beau bel belle2011

16 net/material_detail.php?material_no=12414/ Kotler, Philip 2000: Marketing Management Millennium EditionPrentice-Hall. 31Kotler, Philip and Gary Armstrong 2001: Principles of Marketing Ninth EditionPrentice-Hall. 32Maguelonne Toussaint-Samat 2008: A History of Food 2nd editionwiley-blackwell

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表1-4.indd 33 A Study on Discovery of Promising Market of Watch Kazuhiko Maruyama 1 1 2011 108.3 2 72.7 3 4 2 5 6 7 34 45 2 8 9 10 11 72.7 12 3 2011 13 1 85 85 2 14 3 1 2011 97.9 74.2 86.1 2.1 25.8 13.9 2 2011 78.5

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