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1 Programming of Terrestrial Broadcasters and BS Digital Broadcasters by Genre ABSTRACT This study examined the programming of terrestrial and BS digital broadcasters by genre from the viewpoint of economics, using programming data for 8 weeks in The results showed that program genres with many broadcast hours are different between private broadcasters and a public broadcaster, NHK, and between terrestrial broadcasters and BS digital broadcasters. This study also found that broadcast hours by genre were evenly distributed among the 3 NHK BS digital channels, although each channel has been differentiated. Furthermore, except for TV Tokyo and BS Japan, there were few cases where programs in the same genre were provided at the same time by terrestrial and BS digital broadcasters under the same ownership. * Sumiko ASAI Vol.29 No.3 (2011) 1

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10 Berry, S. and J. Waldfogel (2001) Do Mergers Increase Product Variety? Evidence from Radio Broadcasting, Quarterly Journal of Economics, 116 (3), Bishop, R. and E. A. Hakanen (2002) In the Public Interest? The Status of Local Television Programming Fifteen Years after Deregulation, Journal of Communication Inquiry, 26 (3), Busterna, J. C. (1988) Television Station Ownership Effects on Programming and Idea Diversity: Baseline Data, Journal of Media Economics, 1 (2), Dominick, J. R. and M. C. Pearce (1976) Trends in Network Prime-Time Programming, , Journal of Communication, 26 (1), Einstein, M. (2004a) The Financial Interest and Syndication Rules and Changes in Program Diversity, Journal of Media Economics, 17 (1), Einstein, M. (2004b) Broadcast Network Television, : The Pursuit of Advertising and the Decline of 10

11 Diversity, Journal of Media Economics, 17 (2), Hellman, H. (2001) Diversity - An End in Itself?: Developing a Multi-Measure Methodology of Television Programming Variety Studies, European Journal of Communication, 16 (2), Ishikawa, S., T. Leggatt,, B. Litman, M. Raboy, K. E. Rosengren and N. Kambara (1994) Diversity in Television Programming, Studies of Broadcasting, 30, Li, S. C. and C. C. Chiang (2001) Market Competition and Programming Diversity: A Study on the TV Market in Taiwan, Journal of Media Economics, 14 (2), Lin, C. A. (1995) Network Prime-time Programming Strategies in the 1980s, Journal of Broadcasting & Electronic Media, 39 (4), McDonald, D. G. and S. Lin (2004) The Effect of New Networks on U.S. Television Diversity, Journal of Media Economics, 17 (2), Napoli, P. M. and M. Z. Yan (2007) Media Ownership Regulations and Local News Programming on Broadcast Television: An Empirical Analysis, Journal of Broadcasting & Electronic Media, Nishino, Y. (1994) Diversity in TV Programming in Japan, Studies of Broadcasting, 30, Oba, G. (2004) A Case Study of Program-type Diversity in Japanese Evening Television, Keio Communication Review, 26, Van der Wurff, R. and J.V. Cuilenburg (2001) Impact of Moderate and Ruinous Competition on Diversity: The Dutch Television Market, Journal of Media Economics, 14 (4), Van der Wurff, R. (2004) Program Choices of Multichannel Broadcasters and Diversity of Program Supply in the Netherlands, Journal of Broadcasting & Electronic Media, 48 (1), Van der Wurff, R. (2005) Competition, Concentration and Diversity in European Television Markets, Journal of Cultural Economics, 29 (4), Yan, M. Z. and P. M. Napoli (2006) Market Competition, Station Ownership, and Local Public Affairs Programming on Broadcast Television, Journal of Communication, 56, Yanichi, D. (2010) Does Ownership Matter? Localism, Content, and the Federal Communications Commission, Journal of Media Economics, 23 (2), Vol.29 No.3 (2011) 11

12 Factor Analysis of Demand Growth for Information Technology Input in Japan, Economics of Innovation and New Technology, (13) 8, Scale Economies and Scope Economies in the Japanese Broadcasting Market, Information Economics and Policy, 18 (3), Sales Patterns of Hit Music in Japan, Journal of Media Economics, 22 (2),

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