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1 FRI No.47 April 1999

2 3

3 Proximity Interview

.. 20... 20... 26... 30... 37... 39... 40... 40... 40... 41.

4 3 (1) (2) (3) 3 (1) (2)(3)(4) 1 1 FRI No.40 1

5 Coopers & Lybrand New York New Media Association (NYNMA) New York New Media Industry Survey SIC NYNMA Executive Director Alice O Rourke 2

6 New Media Industry 5000 Coopers & Lybrand NPO New York New Media Industry Survey New Media Industry New Media Industry New Media Industry 3

7 2 54% ,488 50% $1,022 78% $37,212 18% 27,528 6% $1,972 9% $71,637 3% 26,543-1% $1,854 3% $69,849 4% 20,941 6% $1,227 13% $58,640 6% 17,164-2% $1,475 22% $85,938 24% 13,599 0% $750 7% $55,151 7% 12,764-2% $795 3% $62,287 5% 8,832 12% $553 8% $62,611-4% () Coopers & Lybrand, 1997 Federal Reserve Bank of New York A.T. Kearney, p2 3 Coopers & Lybrand, 1997, p26 4 ibid., p29 4

24% 13,599 0% $750 7% $55,151 7% 12,764-2% $795 3% $62,287 5% 8,832 12% $553 8% $62,611-4% () Coopers & Lybrand,

8 5 NYNMA Federal Reserve Bank of New York, p2 6 ibid, p2 5

9 23 Flatiron District 7 SOHO 8 60 SOHO 3 3 SOHO sqft ,400 18, Kinko s 90 CD-ROM CD-ROMCG South of Houston Street: sqft 37,100 6

Kinko s 90 CD-ROM CD-ROMCG 7 5 8 South of

10 CD-ROM 94 Total New York 94 11Thinking Pictures Flatiron District SOHO CD-ROMCG 2 1 HTML 2 SOHO Flatiron DistrictSOHO 11 (Liberal Arts) 7

11 SOHO Creative Business Technical Creative 40.4% 18% % Technical 24.4% 38% +13.6% Business ss 16.3% 26% +9.7% Management 15.7% 16% +0.3% Other 3.2% 2% 3.0% () Coopers & Lybrand, 1996,1997 Interactive Advertising Agency Business Consultant M&A Coopers & Lybrand Silicon Alley Reporter, p Coopers & Lybrand, 1997, p61 8

12 Proximity 1 Proximity Proximity

13 %10% 6 () Coopers & Lybrand, 1997 Amazon.com %

14 100 83% () Coopers & Lybrand, 1997 () Coopers & Lybrand, Coopers & Lybrand, 1997, p35 11

15 () Coopers & Lybrand, 1996, % word of mouth NYNMA Silicon Alley Reporter Gordon Gould

16 Coopers & Lybrand Coopers & Lybrand, 1997, p60 13

17 () Coopers & Lybrand, 1996, () Coopers & Lybrand, 1996,

96 497 10 11 1 1 2 4 3 6 4 3 5 8 6 2 7 5 8 7 9 9

18 SOHO

19 New York University Interactive Telecommunications Program Chair Red Burns Flatiron DistrictSOHO 95 NPO 16 Traditional Culture Pop Culture Pop Culture 16

20 artist per capita 90 SOHO 1960Artists-Tenants Association 1964 Multiple Dwelling Law 1968 Artists Against the Expressway Plunz, p

21 New York University Interactive Telecommunications Program 18 Columbia University New Media Center

22 20 21 IT Hot Jobs Richard Johnson Johnson SOHO Winning Combination 19

23 Double click Razorfish Agency.com 23 3 NPOSOHO Flatiron District Information Technology District (ITD) Plug n Go Lower Manhattan Economic Revitalization Plan Information Technology D istrict (ITD) M&A 2,200 sqft

24 92New York Partnership 24 New York City Economic Development Corporation(EDC) CostConnectivity Community3 NYNEX, Con Edison, IBM, New York Academy of Science Information Technology Center Information Technology Center Information Technology District (ITD) ITD Business Improvement District (BID) NPO Alliance for Downtown New York(Alliance) 24 NPO 25 EDC 26 EDC Content Capital 21

25 27 Alliance 28 ITD BID ITD IT ITD World Trade Center BROOK OOKLIN BRIDG DGE NY Stock Exchange NYITC ITD Plug ngo Buildings Alliance for Downtown NY Alliance ITDSharon Greenberger FIRE (Finance, Insurance, Real Estate) IT IT AllianceITD ITD 27 BID: NPO 41 BID BID 28 Ambassadors 22

26 ITD 29 Plug n go Plug n go ITDEDC Alliance public-private partnership ITD Cost, Connectivity, Community Alliance EDC Alliance EDC IT Rudolph Giuliani IT EDC Tillie Castellano EDC ITD 97 Plug n go Plug n go 29 ITD 23

27 16sqft19, sqft46.5 Lower Manhattan Econom ic Revitalization Plan (Lower Manhattan Plan) 95 Lower Manhattan Economic Revitalization Plan 24 IT Giuliani Lower Manhattan Plan Lower Manhattan Plan EDC FIRE 5 Lower Manhattan PlanITD Plug n go Lower Manhattan Plan 30 EDC 24

28 (Real Estate Tax Special Reduction) (Commercial Rent Tax Special Reduction) 5 40, (Lower Manhattan Energy Program) (Lower Manhattan Residential Conversion Program) (Lower Manhattan Mixed-Use Property Program)

29 NPO 98 12Plug n go 97 Plug n go Plug n go Lower Manhattan Plan EDC Alliance Alliance 31 New York City Economic D evelopment Corporation (EDC) EDC Plug n go ITD Alliance EDC Alliance AllianceCarl WeisbrodEDC EDCAlliance Plug n go EDC Plug n go EDC Lower Manhattan Plan Department of Finance Department of Housing Preservation and Development Giuliani Lower Manhattan Plan 31 10,000 26

30 SOHO Alliance for Downtown Ne w York(Alliance) Alliance ITD Plug n go 13 Plug n go EDC Plug n go Plug n go Alliance 14 SOHO Flatiron District Alliance (Spine) Alliance ,000 27

31 NYNMA (New York New M edia Association) NYNMA 94 NPO EDC Alliance NYNMA NYNMA 34 NYNMA 94Mark Stahlman 35 NYNMA NYNMA NYNMA NYNMA Executive Director Alice O Rourke 33 Microsoft 34 Cyber Suds 35 NYNMA Founder New Media Associates Stahlman 28

32 NYNMA NYNMA visible NYNMA NYNMA World Wide Web Artist Co nsortium (WWWAC) WWWAC 94 NPO NYNMA Agency.comKyle Shannon WWWAC WWWAC Electronic Commerce Digital Imaging & Graphics (SIG) SIG WWWAC Java 37 Real Audio Sun Microsystems 37 Sun Microsystems WWW Java OS 38 Real Networks 29

33 30 WWWACBob Ponce () Cushman & Wakefield,Inc.

34 Alliance Plug n go 98 ITD Plug n go 96 () Alliance for Downtown NY Plug n go ITD New York Information Technology Center (NYITC) New York Information Tec hnology Center (NYITC) NYITC ITDIT 17.29/sqft21,400 / Plug n go Plug n go NYITC 95 Plug n go97alliance NYITCPlug n goplug n go NYITCITD - - NYITC 31

35 67Goldman Sachs 81Drexel Burnham Lambert NYITC Rudin Rudin Management Company (Rudin) IT William Rudin NYITC Lower Manhattan Plan sqft37,200 NYITC150 Rudin 39 ISDN LAN 16 sqft19, Rudin 32

36 19 NYITC 24 NYITC NYITC N2K IBM NYITC 40 N2K Studio Archetype 1,500sqft140 1 sqft930nynma NYITC NYITC ITD Lower Manhattan Plan Alliance ITD 120 NYITC

37 UP-Set Cybergirrl - - UP-Set UP-Set Refer-It 41 NYITC 20 Refer-It New York TimesBBC 20 Refer-It , UP-Set CEO James Marciano 96 NYITC Marciano NYITC NYITC 2 1 Alliance NYITC NYITC 34

38 UP-Set Media Stream Interactive Connection CEO Marciano N K UP-Set NYITC Marciano NYNMA NYITC UP-Set Marciano Alliance NYITC NYITC 44 New York Zoom Matthew Waldman NYITC 35

39 - - Cybergrrl CybergrrlWebgrrls ITD Lower Manhattan Plan IT 21 Webgrr rrls 21 Cybergrrl U.S. News USA Today96 Giuliani Webgrrl s Day Aliza Sherman Cybergrrl 95 Cybergrrl95 Sherman Sherman6 NPO 36

40 ITD Cybergrrl ITD Sherman Alliance NYNMA Alliance ITD20 3 Alliance 37

41 NPO 4 24 Lower Manhattan Plan 3 24 SOHO Flatiron District GAP Lower Manhattan Plan

42 22 EDC a drop in the bucket Plug n go Alliance ITD sqft 19, sqft 23,500 39

43 Porter Porter 47 4 IT 47 Porter, p

44 NPO 41

45 Interview Sharon Greenberger, Assistant Vice president, Information Technology District, Alliance for Downtown New York, Inc. Valerie Lewis, Director, Public Relations, Alliance for Downtown New York, Inc. Aliza Sherman, President & Corporate Visionary, Cybergrrl, Inc. Richard Johnson, President, Hot Jobs Chris March, Vice President, Hot Jobs Peter Connors, Director of Marketing, Hot Jobs Tillie Castellano, Business Recruitment Administrator, New York Economic Corporation Alice Rodd O Rourke, Executive Director, New York New Media Association Matthew Waldman, Vice President, New York Zoom Nial Swan, Director, US Operations, NUA Red Burns, Chair,NYU Interactive Telecommunications Program William Fisher, President, Open World Interactive Barney Lehrer, President, International Internet Strategy, Open World Interactive Edward J, Ryeom, Vice president, Prospective Street Ventures Christopher Jones, Director, Economic Programs, RPA Joanne Wilson, Advertising Director, Silicon Alley Reporter Gordon R. Gould, Silicon Alley Reporter James Marciano, Founder & CEO, Up-Set Robert Ponce, President, WWWAC 42

46 Alliance for Downtown New York (1997) Alliance for Downtown New York 1997 (brochure) A.T.Kearney, Inc (1998) San Francisco and the Future of Interactive Media Coopers & Lybrand (1996) New York New Media Industry Survey Coopers & Lybrand (1997) 2nd New York New Media Industry Survey Economic Development Corporation (1997) A Vision with Spirit: Mayor Rudolph W. Giuliani s Lower Manhattan Revitalization Plan Hoffman, Thomas (1995) New York eases taxes to create multimedia Mecca COMPUTERWORLD, August 14 Moschella, David C. (1997) Waves of Power, AMACOM, ( ) (1997) IDG Federal Reserve Bank of New York (1998) New York City s New Media Boom: Real or Virtual? Current Issues in Economics and Finance, October Pluntz, Peter (1990) A History of Housing in New York City, Columbia University Press Porter, Michael (1998) Clusters and the New Economic Competition HAVARD BUSINESS REVIEW, November-December Silicon Alley Reporter (1998) Silicon Alley, October (1997)NTT (1997) (1998) 1 NEW MEDIA (1997) (1998) (1997) Digital Producer s Bible 43

47 @NY Alliance for Downtown New York Cushman & Wakefield Cybergrrl Institute for Technology & Enterprise New York City Economic Development Corporation (EDC). New York Information Technology Center (NYITC) New York New Media Association NYC LINK The Official New York City Web Site Silicon Alley Connections Silicon Alley Reporter The New York Times Total New York Up-Set World Wide Web Artists' Consortium 44

経済教育に関する研究会中間報告書　概要

経済教育に関する研究会中間報告書　概要 ii iii 3 NHK 2 iv 3 4 12 34 1 2002 48 34 17 14 27 4 33 14 2002 31 17 4 4 8 2 (2) ( 8 ) 6%!? 57.7% 10.7% 6% 1 2 3 4 1 2 3 I II III I II III 1 2 3 1 2 200 100 120 3