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1 Vol shingo.tanaka@mizuho-cb.co.jp BtoC

2 PB 8 8 PB PB PB PB 1

3 2012 PB NB PB 2012 BtoC TPP

4 FAOThe FAO Food Price Index remaining steady Release date: 07/02/ /

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9 GDP GDP HP IMFWorld Economic Outlook Database, October

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12 , ,000 PB OEM PB , , ,685 11

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14 Before After 2012 PB PB 8 14 PB ,000 13

15 3 15 PB 16 PB PB PB PB PB 8 PB 14

16 PB 2013 PB CGCV! 12 PB PB PB

17 8 3 4 CEO COO CEO 16

18 CEO BMS

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20 CO ECR P&G 1990 ECREfficient Consumer Response 1994ECR ECR QR 1981 P&G 15 P&G POS P&G 22 EDLP POS P&G Collaboration is a game changer 16 P&G Nestle Europe ECR EUROPE CONFERENCE&MARKETPLACE

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27 IR 3 3 3PL 2 P

28 R1 1.07% PL 22 3PLThird3rdParty Logistics 8 PB PB P32 SNS 2013 R&D 40 R&D AICS

29 AICS 31 AICS 40 1/10 AICS 15ml R&D 2000 R&D P&G

30 NB 2 29

31

32 8 31

33 PB 5 PB PB PB PB PB PB PB 34 PB 2013 PB PB PB PB 3 PB PB 2011 PB 3 PB PB NB PB NB

34 2012 PB 2007 PB PB PB 16PB PB NB NB 2011) PB 2010 PB PB PB PB 4 PB PB 18 PB PB PB PB PB 9 33

35 PB NB NB PB PB PB PB NB PB PB PB NB 82.7 PB CEO 22 4 PB PB PB 2 34

36 NB PB PB NB PB NB PB 37 NB PB PB PB 35

37 2010 PB ICE CREAM DATA BOOK PB PB COO KPI CEO PB Web

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