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22 The Hero in America : Chronicle of Hero-Worship, ' 2005 THE BIG PICTURE The New Logic of Money and Power in Hollywood, Mainstream, The Nobility of Failure: Tragic Heroes in the History of Japan, MARKETING ACROSS CULTURES Fifth Edition The Culture Background of Personality GLOBAL MARKETING MANAGEMENT 4 TH Edition American Cultural Studhies:An introduction to American culture A CULTURAL HISTORY OF AMERICAN MOVIES MOVIE-MADE AMERICA, Cultural Environment of International Business. Cincinati, Page:21

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