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1 Fast Fashion and Consumption Behavior of Young People HOSODA Sakie Fast fashion has attracted attention in recent years in the fashion industry. Fashion is a global company in the field of foreign SPA are best suited design and avant garde expand the quality and low-priced products to some extent has captured the market at once. This is fast fashion, since it is reasonably apparel with a taste of luxury brands until this supported by young people were not out of reach that dominated the Japanese market at once. Likability balance of design and quality, and price, have led to changes in fashion consciousness in their product selection. In this paper, I continue to read from the data analysis of some of the relationship between a change in consumption brought about fast fashion background and young people has been to penetrate the market. 1 H&M Hennes & Mauritz AB ZARA SPA 1 20 H&M 21 FOREVER21

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