IBM Digital Marketing および Analytics リリース・ノート

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1 August 20, 2013 IBM Digital Marketing Analytics

2

3 1 IBM Digital Marketing Analytics IBM Digital Marketing Analytics IBM Coremetrics IBM Coremetrics AdTarget IBM Coremetrics Benchmark IBM Coremetrics Enterprise Analytics IBM Coremetrics Explore IBM Coremetrics Import IBM Coremetrics Export IBM Coremetrics Intelligent Offer IBM Coremetrics Lifecycle IBM Coremetrics LIV IBM Coremetrics Monitor IBM Coremetrics Search Marketing IBM Coremetrics Social Analytics IBM Coremetrics Tag Manager IBM Coremetrics Web Analytics IBM AdTarget IBM Digital Analytics Benchmark IBM Digital Analytics Multisite IBM Digital Analytics Explore IBM Digital Analytics Import IBM Digital Analytics Export IBM Digital Recommendations IBM Digital Analytics Lifecycle IBM LIV IBM Digital Analytics Monitor IBM Search Marketing IBM Digital Analytics for Social Media IBM Digital Data Exchange IBM Digital Analytics Copyright IBM Corp

4 2 IBM Digital Marketing Analytics

5 2 IBM Digital Marketing Analytics : IBM Digital Analytics Multisite IBM Digital Analytics Multisite IBM Digital Analytics IBM Digital Analytics Multisite IBM Digital Analytics Multisite IBM Digital Analytics Multisite IBM Digital Analytics : IBM Digital Analytics IBM Digital Analytics IBM Digital Analytics Copyright IBM Corp

6 4 IBM Digital Marketing Analytics

7 3 IBM Marketing Center 1 E E API Marketing Center IBM E E E v v v NULL NULL NULL Copyright IBM Corp

8 v PDF Flash Web v v v wmode=transparent/opaque Marketing Center HTML HTML HTML (HTML Source) Marketing Center 1 Internet Explorer URL v v v v URL Marketing Center URL coremetrics URL URL https://mc.de.coremetrics.com Marketing Center URL 6 IBM Digital Marketing Analytics

9 v v URL mktgcdn.de.coremetrics.com/optout/index.html?ci=clientid&lang=locale URL choice&cb=callbackfunctionname 3 IBM Marketing Center 7

10 8 IBM Digital Marketing Analytics

11 4 IBM Digital Recommendations 2 2 E Web Web Copyright IBM Corp

12 10 IBM Digital Marketing Analytics

13 5 IBM Digital Analytics Benchmark Benchmark Facebook Instagram Pinterest Google+ Benchmark Copyright IBM Corp

14 12 IBM Digital Marketing Analytics

15 6 IBM Digital Data Exchange Cookie HTML JavaScript Adobe WebTrends JavaScript HTML URL Cookie Web JavaScript ( ) ( 18 ) Digital Data Exchange > Digital Data Exchange : Digital Data Exchange 1 IBM Digital Analytics Cookie HTML JavaScript URL > Copyright IBM Corp

16 Digital Data Exchange Digital Data Exchange DNT (Honor DNT settings) DNT (Honor DNT settings) Digital Data Exchange > (deployment history) ( ) ( ) Digital Data Exchange > 3 v v v ( ) ( ) ( ) > : API API API URL 14 IBM Digital Marketing Analytics

17 API API URL API API API URL ID URL API > API API API API API API API URL API ID API getallloadids API ID 1. API URL welcome.coremetrics.com/analyticswebapp/api/1.0/ getlastloadid?userauthkey=<authkey>&clientid=<clientid> &username=<userid>. 2. URL getlastloadid getallloadids welcome.coremetrics.com/analyticswebapp/api/1.0/ getallloadids?userauthkey=<authkey>&clientid=<clientid> &username=<userid>. 3. URL Web ID {"loadids":["nnnnnnnnn1","nnnnnnnnn2","nnnnnnnnn3"]} nnnnnnnn1 nnnnnnnnn2 nnnnnnnnn3 ID 6 IBM Digital Data Exchange 15

18 16 IBM Digital Marketing Analytics

19 7 IBM Digital Marketing Analytics IBM Digital Marketing Analytics IBM Digital Analytics IBM Digital Analytics Explore Explore IBM Digital Analytics Export Digital Data Feed IBM Digital Analytics Explore IBM Digital Analytics Explore Copyright IBM Corp

20 18 IBM Digital Marketing Analytics

21 . IBM v : v : : IBM 1001 E Hillsdale Boulevard Foster City, CA : IBM Austin Burnet Road Building 905, Floor 2 Austin, TX : IBM Europe Ltd. Lotus Park The Causeway Staines Middlesex TW18 3AG U.K. : IBM France 17 Avenue de l'europe Bois Colombes Cedex France : IBM Client Support Support Center https://support.coremetrics.com IBM Dallas 750 W John Carpenter Freeway Irving, TX : IBM GmbH Beim Strohhause 17 D Hamburg Germany : Copyright IBM Corp

22 IBM Hong Kong Limited Silvercord Tower 2 Room , Canton Road Tsim Sha Tsui Kowloon Hong Kong SAR, China : Fax: IBM Australia and New Zealand 60 Southgate Ave Southgate VIC 3006 AUSTRALIA ( ) CORE ( ) CORE 20 IBM Digital Marketing Analytics

23 IBM IBM IBM IBM IBM IBM IBM ( ) IBM IBM IBM Web Web Web IBM Web IBM Copyright IBM Corp

24 (i) ( ) (ii) IBM Bay Area Lab 1001 E Hillsdale Boulevard Foster City, California U.S.A. IBM IBM IBM IBM IBM IBM IBM IBM IBM ibm.com International Business Machines Corp. IBM IBM Copyright and trademark information 22 IBM Digital Marketing Analytics

25 IBM ( ) Cookie Cookie Web Cookie Cookie Cookie Cookie Cookie Cookie Cookie IBM (1) IBM Web ( ) (2) IBM Cookie GIF Web (3) IBM Web Cookie GIF Web Cookie IBM IBM 23

26 24 IBM Digital Marketing Analytics

27

28 Printed in Japan

IBM Digital Analytics Explore ユーザー・ガイド

IBM Digital Analytics Explore ユーザー・ガイド 2016 3 15 IBM Digital Analytics Explore IBM 129 IBM Digital Marketing and Analytics IBM Coremetrics IBM Coremetrics AdTarget IBM Coremetrics Benchmark IBM Coremetrics Enterprise Analytics IBM Coremetrics

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