2003年度決算説明会

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1

2 The State of Japan s Ad Industry

3 GDP -1.2% +1.1% +3.3% +3.5% +3.5% GDP -2.4% -0.7% +0.8% +1.8% +1.5% (source: ) (source: ) (source: / 14 ) 60,580 57,032 56,841 58, % -5.9% -0.3% +2.3% (source: )

4 ,125 58, % 336,377 8, % ADK 185,269 7, % 71,404-11, % 71,159-5, % 55,475-5, % JR 44,940 3, % 29,363-1, % 1,528,112 52, % source:

5 ADK Parent Performance 1 st Half 2004

6 2004 2, % % 18, % -1, % 14, % -3, % 7, % % 15, % -3, % 4, % -1, % 4, % % AV 4, % % 12, % % 1, % % 7, % -1, % 2, % % 1, % -1, % 20, % 5, % 10, % 1, % 31, % 7, % 4, % % 4, % % 3, % % 1, % % 10, % 2, % 185, % 7, % 5

7 10, % 79, % 17, % 213, % 92, % 682, % 32, % N.A. N.A. 50, % N.A. N.A. 1, % N.A. N.A. 7, % N.A. N.A. 1, % 27, % SP 33, % 525, % 29, % 185, % 1,528, % * BS CS 6

8 7 P/L , , % 102.9% 18,590 20, % 109.9% 10.5% 11.2% + 0.7% + 0.7% 16,051 16, % 103.5% 10,680 11, % 108.1% 5,371 5, % 94.3% 2,539 4, % 147.0% % 153.1% 3,295 4, % 148.1% ,851 4, % 141.5% 1,601 1, % 110.6% 1,250 2, % 175.8% / 57.5% 56.0% / 13.7% 19.7%

9 SP -Creative in USA

10 9 vs. vs. vs. vs.

11 10 vs. 4, % 41.1% 180, % 108.9% 185, % 104.4%

12 11 vs. 46, % 110.5% 139, % 102.6% 185, % 104.4%

13 12 vs. 27, % 107.8% 157, % 103.9% 185, % 104.4%

14 13 vs. 156, % 105.8% 28, % 97.8% 185, % 104.4%

15 ,680 11, ,371 5, ,051 16,

16 / 65.9% 62.1% 60.0% 60.6% 57.4% 56.0% 55.0% 70.0% 65.0% 60.0% 65.9% 62.1% 60.0% 60.6% 57.4% 56.0% 55.0% 55.0% 50.0%

17 / 6.0% 10.0% 11.1% 7.6% 14.3% 19.7% 15.0% 20.0% 19.7% 15.0% 15.0% 14.3% 10.0% 5.0% 6.0% 10.0% 11.1% 7.6% 0.0%

18 P/L 185, , % 49.7 : , % 20,665 19, % 51.3 : , % 11.2% 10.5% 10.8% 16,593 16, % 50.0 : , % 11,567 11, % 51.2 : , % 5,026 5, % 47.4 : , % 4,071 3, % 57.3 : , % % 70.6 : , % 4,990 3, % 59.4 : , % : % 4,485 3, % 57.5 : , % 1,848 1, % 52.8 : , % 2,638 1, % 61.3 : , % / 56.0% 56.2% % -1.3pt / 19.7% 15.4% % +3.3pt Conversion Rate: 70.2% 17

19 18 28,181 21,213 32,370 81, , , % 27,822 25,448 33,000 86, , , ,463 2, , % 86,270MM 187,731MM

20 ADK Group Performance 1 st Half 2004

21 9 ADK ADK 2 10 ADK America Asatsu Europe Holding Asatsu Europe Asatsu (Deutschland) Asatsu-DK Hong Kong United Asatsu International Nexus/Asatsu Advertising DK Advertising (HK) DIK-Ocean Advertising Dai-Ichi Kikaku (Thailand) 4 ASDIK Guangdong Guangxu Advertising Shanghai Asatsu Advertising

22 21 P/L , , % 103.4% ,099 24, % 106.6% % 12.2% +0.4% +0.4% 20,134 20, % 102.1% ,207 13, % 105.4% 6,927 6, % 95.8% 2,965 4, % 133.9% ,089 1, % 138.2% 4,054 5, % 134.8% % 130.0% 3,334 4, % 135.4% ,803 2, % 105.7% % 1,475 2, % 167.3% 1.08 / 57.2% 56.2% / 12.8% 17.8%

23 22 P/L ADK 185, % 20, % 4, % 14, % 3, % % 8, % 1, % % -5, , % 24, % 4, % 7.1% 4.1% 12.4% 5.1% 7.6% 2.8% ADK 88.8% ADK 82.5% ADK 89.6%

24 P/L 203, , % 49.5 : , % 24,847 24, % 50.5 : , % 12.2% 11.7% % - 20,427 20, % 49.7 : , % 13,972 13, % 50.4 : , % 6,455 6, % 48.2 : , % 4,419 3, % 54.6 : , % 1, % 58.2 : , % 5,525 4, % 55.3 : , % : % 4,888 4, % 52.8 : , % 2,019 2, % 48.1 : , % % 48.5 : % 2,845 2, % 56.9 : , % / 56.2% 56.4% % -0.8pt / 17.8% 15.1% % +2.8pt Conversion Rate: 72.7% 23

25 Growth Strategies & Progress Report

26 25 * * ) Quality Up Progress Report 360 SP SP 2005 NW

27 26 2) Alliance with JWT & RedCell Progress Report 10/1 JWT

28 27 3) 10 CX Get Ride! TX CX CX EX EX EX EX ABC/EX TX TX TX TX TX TX /CS

29 28 (NATPE, MIPCOM, MIPTV, etc) ADK CSBB

30 29 DVD DVD SSPJ ADK

31 DVD /

32 31 4) / Honda 2004 THE

33 32 4) JOC JOC - JOC ADK - & -

34 33 4) / PMF Mt. Fuji in LA JAL 12 THE 1

35 34 5) Progress Report

36 35 6) Progress Report DAC JV 7) Progress Report 2003 ADK DIK -DIK

37 36 8) ADK s Code Corporate Philosophy: Corporate Vision: New Wave Agency Corporate Spirit: Innovative, Challenging and Unique Corporate Mission: 360 Organization Discipline: 3Fs (Flat, Flexible, Fast)

38 37

39 Indicators 2004 / 55% 56.1% / 15% 17.6% Indicators EPS - +

40 Appendix

41 B/S ADK ,287 24,127 11,210 58,541 71,673 6,433 17,529 89,101 6,813 3,138 3, , ,078 8,819 97,920 3,062 2,364 37,581 71,570 40,607 10,130 24,979-1,826 13,220 79,873-4,930 85, , , ,379 : 53.2% 40

42 B/S ,378 86,866 92, ,804 9,538 8,330 96,985 3, , ,321 3,963 5,760 10,795 5, ,780 2,611 1,217 71,093 12,097-1,970 37,581 81,220 40,607 89,246 37,444 13, , , , , %

43 ,044 15, ,804 WPP Group plc. 34,382 31,295, % 1,791 20, ,720 4, , ,560 5, , , ,107 42

44 /

45 ,888 3,334 7, ,408-9,496 2,860-3, ,542 3,285-6, ,042 8,986 4,925 11, ,367-1,096-2,286 2,290 2,864 4, ,102 2,968-1,660 5,237 3, ,181-1, ,821 9,240 13,388 30,125 16,635 16, ,946 25,977 30,125 44

46

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