1.2 ゲーム という商品 1.3 購買行動の影響要因

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1 * はじめに J TV * 1. 消費者行動の側面 1.1 現状と定義づけ

2 1.2 ゲーム という商品 1.3 購買行動の影響要因

3 図 ステップ 1 ( 情報接触 ) 図 ステップ 2 ( 財源へのアクセス )

4 1.3.3 ステップ 3 ( 店舗接触 ) およびステップ 4 ( 商品接触 ) ステップ 5 ( 交換 ) POS ステップ 6 ( 消費と廃棄 ) およびステップ 7 ( コミュニケーション ) 2. ゲーム の資金的価値

5 2.1 Fan Cost Index Team Marketing Report Fan Cost Index: FCI FCI FCI FCI Team Marketing Report FCI

6 2.2 事例 : 米国 4 大スポーツ MLB FCI MLB FCI. NHL. NBA. NFL. FCI NFL MLB NFL 表 1 MLB FCI Team Marketing Report HP

7 表 2 FCI US$ Avg. Ticket Avg. Prem. Ticket Beer Soft Drink Hot Dog Parking Program Cap FCI MLB NBA NHL NFL Team Marketing Report 2.3 事例 : 広島の 2 大スポーツ FCI J MAZDA Zoom-Zoom J FCI Cap JR 広島東洋カープ サンフレッチェ広島 JR

8 表 3 FCI 年シーズンの資金支出額 FCI おわりに 表 4,,,,,,,

9 FCI 注 Tauber Blackwell, Miniard, & Engel Peter & Olson Solomon Blackwell, Miniard, & Engel UFJ NFL NCAA National Collegiate Athletic Association 参考文献 Blackwell, R. D., Miniard, P. W. & Engel, J. F. Consumer behavior.th ed Mason, OH: South- Western. Peter, J. P. & Olson, J. C.Consumer Behavior and marketing strategyth ed.. New York: McGraw-Hill/Irwin. Solomon, M. R.Consumer behavior: Buying, having, and beingth ed.. Upper Saddle River, NJ: Prentice-Hall. Tauber, E. M.Why do people shop? Journal of Marketing,, pp..

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