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1 Toward globalization of the media industry Keyword: global media, international broadcasting, public diplomacy, newspaper, business models 1 1

2 Journal of Global Media Studies Vol METI 2013 Humanmedia JETRO DVD Joseph S. Nye Jr. Soft Power Nye 2004 p.26 Nye 2004 p JETRO

3 3 3 Nye 2011 public diplomacy 1965 Edmund Gullion p.15 NHK IP web CNN Cable News Network

4 Journal of Global Media Studies Vol. 14 BBC KBS CCTV NHK BBC BBC BBC 3 BBC BBC BBC BBC BBC Global News, Ltd CNN KBS KBS TV KOREA KBS TV KOREA KBS 2003 TV KOREA 24 KBS KBS 2003 KBS 4 4

5 NHK BS NHK KBS KBS KBS KBS KBS KOREA 2007b KBS world 1997 TV a CCTV-4 CCTV CRI China Radio International NHK 2012 CCTV

6 Journal of Global Media Studies Vol NHK NHK NHK NHK NHK 18 NHK NHK Microsoft Japan International Broadcasting Inc. JIB NHK CNN GNN NHK :

7 NHK 2012 TBS Channel JAPAN Web 2013 Hello! Japan! 8 15 BEAJ Broadcast Program Export Association ASEAN NHK BBC NHK 7

8 Journal of Global Media Studies Vol ICT ICT cannibalization

9 Fetscherin and Knolmayer % 3 100% Figure Figure

10 Journal of Global Media Studies Vol % 12 9 NIKKEI NET My

11 11 Web ID 300 ID ID 2009 ID Biz ID 210 ID BP BP 90 ID ID BP, ID 300, 2014/2/4. 1:00., com/article/dgxnas6mm2b01_t00c14a2tj1000/ 2014/2/ NEXT

12 Journal of Global Media Studies Vol WEBRONZA 2013/01/

13 13 ID PV NEXT

14 Journal of Global Media Studies Vol. 14 Cull, Nicholas J The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, ,Cambridge. Nye, Joseph S. Jr Soft Power: The Means to Success in World Politics, Perseus Books Group, The Future of Power, Public Affairs NHK NHK. focus/236.html 2014/1/ NHK TV : : TV Japan : Ohio 29 : PHP committee/kenkyukai/shoujo/creative_industries/ pdf/001_s01_00.pdf 2014/1/ BBC : ISSUE BRIEF NUMBER : NHK ISSUE BRIEF NUMBER : pdf 2014/1/ main_content/ pdf 2014/1/ ICT linkdata/h25_01_houkoku.pdf 2014/1/ a. arirang : b. KBS WORLD TV : KBS IT : : creative_industries/pdf/001_s01_00.pdf 2014/1/25 14

15 Humanmedia database/pdf/releasetop.pdf 2014/1/ ICCS Journal of Modern Chinese Studies Vol : : JETRO report/ /korea_contents_promotion.pdf 2014/1/25 BBC world service worldserviceradio 2014/1/25 NHK world top/index.html 2014/1/25 Bucy, Erik P Second Generation Net News: Interactivity and Information Accessibility in the Online Environment. Internationa Journal on Media Management, 6 1&2, Fetscherin, Marc and Gerhard Knolmayer Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry, 6 1&2, Greenwald, Bruce and Judo Kahn Competition Demystified. Portfolio, Penquin Group USA. McGrath, Rita Gunther The End of Competitive Advantage. Boston, Massachusetts, Harvard Business Review Press. Doz, Yves L Managing Global Innovation, Harvard Business Review Press, Boston, Massachusetts. Mahadevan, B Business Models for Internetbased e-commerce An Anatomy. California Management Review, 42 4, Novak, T., & Hoffmann, D Profitability on the Web: Business Models and Revnue Streams. Retrieved February 15, 2004, vanderbilt.edu/research/papers/pdf/manuscripts/ ProfitabilityOnTheWebJan2001.pdf 2014/2/4 Porter, M Competitive Stratgy: Techniques for Analyzing Industries and Competitors. New York: Free Press. Wand, C.-P., & Chan, K Analyzing the Taxonomy of Internet Business Models Using Graphes. Retrieved February 15, 2004, from /2/4 Zinnbauer, Markus and Ludwig Maximilians E-Newspaper: Consumer Demands on Attributes and Features. International Journal on Media Management, WEBRONZA+,, ,WEBRONZA. special/ html 2014/2/4, ID 300, 2014/2/4. 1:00 article/dgxnas6mm2b01_t00c14a2tj1000/ 2014/2/4 15

16 Journal of Global Media Studies Vol

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1 (1996), p. 7 (2006), p (2003), p. 2 p (2003), p. 21 (2008), p. 3 (2003), p. 17 B (2003), p. 28 A, A (2004), p. 17 J, A (2004), p. 9 (p. ISSN 1347-4448 ISSN 1348-5504 8 12 (2009 12 ) E-mail: h-amikur@sophia.ac.jp I. 1 2009 Global Business Research Center www.gbrc.jp 701 1 (1996), p. 7 (2006), p. 14 3 (2003), p. 2 p. 11 3 (2003), p. 21 (2008),

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