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3 Interior Lifestyle Tokyo 2017 HIGH-END HIGH-DESIGN WORLDWIDE Interior Lifestyle Tokyo

4 Outline :00 18:0016: Zoning guide 11 HOME ACCENT & & EVERYDAY KITCHEN LIFE GLOBAL 04

5 Interior Lifestyle Tokyo 2017 : WANTED! WANTED! WANTED! UTRECHTTHE TOKYO ART BOOK FAIR WANTED hiroshieguchi.com Premium zone : JAPAN STYLE NORDIC LIFESTYLE MOVEMENT Artek Design House Stockholm KARIMOKU NEW STANDARD Kvadrat ME TAPHYS String NEXT TALENTS YOUNG DE- SIGNER AWARD FOODIST 05

6 Costs+schedule m²m 2.4m 280, ,000 50, , JAPAN STYLENORDIC LIFESTYLE Fair schedule

7 Interior Lifestyle Tokyo 2017 Results 2016 Interior Lifestyle Tokyo Ambiente JAPAN Heimtextil JAPAN Homedesign JAPAN ,280m²11,60m² 11,060m²570m² , ,167 1, QVC JTB JP JALUX - WallpaperSTORE* Y&Y Food and Lifestyle Concepts Developers 20% 18% 0% 0% 2% 20% 18% 9% 14% 20% 14% 20% 57% 9% 2% 57% 27% 49% 54% 18% 27% & 47% 17% 14% 27% 19% 18% 28% 27% 25% 11% 16% 7% 11% 9% 20% 17% 4% 6% 7% 2% 5% 7%

8 For promotion PR TYPE C 280, ,000 80,000

9 Interior Lifestyle Tokyo 2017 Rental stand TYPE A 1 128, , m² 14.4m² H2.7m LED 10W 2 100V/1kW kW 2kW 1 2 TYPE B 1 162,000 TYPE B1 H2.7m BOX LED 10W 20W 2 100V/1kW m² 2 1 1kW 1 1 TYPE C 1 100, , m² H2.7m LED 10W 1kW m² 6 2kW 1 2 Tel Fax lifestyle@shoei-bijutsu.co.jp : 09

10 Basic promotion VIP Tips & success Q1 Q2 PR PR PRCM 1 2 LIFESTYLE SALON CM 10

11 Interior Lifestyle Tokyo 2017 More promotion 1 1PR W468 H60 W175 H69 W175 H69 W160 H600 W880 H , , ,000 00, , % 2 0,000 4W262H92 W262H92 1 W262H92 500, ,000 00,000 1/2W245H175 1/4W245H85 W60H10 180, ,000 0,000 CM LIFESTYLE SALON CM LIFESTYLE SALON CM PR 1 CM CM ,000 Q PR OFF 1 . promotion@japan.messefrankfurt.com 2 11

12 Subject to change, as of September TAKAIYAMA inc. 9/2016/ F Tel Fax Web.

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