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1 1312 Comunication, PR and Advertising The efficient presentation - obstacles, strategies, success Abstract: Themakingofpresentationshasbecomeanomnipresentactofcommunicationinthecompanies ッpractice,butalso inthedidacticone. Thenotorietyandtheincreaseoftheimportanceofaneficient presentationlieinthetransformationsfeltbyasocietyofknowledge,communicationbeingtheanswerin frontofaconstantinformationwave. Businesspeoplelookinfearatthepreparationofapresentation,the interactionwiththeaudienceand their feedback,altheseleadingto alow eficiencyintransmittingthemessage. Thespeakermustovercomeagroupofobstacles,themostimportantbeingthereducedhumancapacity to capturetheinformationtransmittedoraly;inthisrespect,hehasavailableagroupofvisualinstrumentsandstrategiesto capturetheattention. Inorderto achieveeficiencyoneneedsmentalandemotionalpreparation,knowingtheaudienceandthepresentation ッsobjectiveandeliminatingtheoldlisting formatinpowerpoint,forfocusingthecommunicationoftheaudience ッsnecessities. Thepresentessayaims to analyzetheverbal,non-verbalandpara-verbalcommunicationactthatconstitutesthebaseofanypresentation,thereasonsthatleadto failureandthewaysto increaseeficiency,inorderto succeedintransmittingawelstructuredandeasyto remembermessage. M anyresearchersandpracticeworkerswithinthecommunication,economicbutalso IT fields,have triedto findthesolutionfororganizingandtransmittingthemessageduringapresentation,inaccordance withthenew technologies. Inelaboratingthepresentpaper,wehaveusedourpersonalexperienceanddata Petrom etc.;wehaveusedinourresearcharticlesofhonoredprofessorsinsocialsciencesfrom the Harvard and StanfordUniversities,researchesoftheM innesotaandulsteruniversities,aswelasworksofspecialistsinmarketingandinformationtechnology,knownforexceptionalbusinesspresentationsdeveloped inco laborationwithmultinationalcompaniessuchjaguarorpricewaterhousecoopers. Key words:

2 13Comunication, PR and Advertising 13 I. Introduction of communication channels and instruments C ommunication is the act of transmit ーThe scientific study of producing, processing and of the effects of signal and symbol systems used by individuals for transmitting and capturing messages ア H e sustains that a communication act can be (Van Cuilenburg, J.J., Scholten, O., Noomen, G.W., 2004) sible to the initial one.a n efficient commu ceiver gets the message that the transmitter envisaged audience or auditorium is essen

3 1314 Comunication, PR and Advertising vation or obtaining mutual understanding CO N TEX T TR AN SM ITTER ィC M ESSAG E ィC R ECEIV ER CO N TACT CO D E the information source in order to structure the message; receives the message; have used in our research articles of honored II. The importance of an efficient presentation

4 13Comunication, PR and Advertising in concretely describing the abilities that con research conducted at Stanford U niversity dality for conducting and coordinating the ef1 7 fort. As far as the members of the board of ad assures its contracts and efficiently informs. underlining the fact that inevitably the qual ment searches and innovations in front of a client in the same time to convince the auditorium

5 1316 Comunication, PR and Advertising the ability to communicate is obviously es tion brings the necessary credibility and re tation in order to conceive the transmitted III. Reasons for failure and communication strategies their advantages are most of the time under students are severely afraid at the thought of formal communications in front of an au1 7 are sufficiently affected that their intellectual tion and to refuse the involvement in such an more or less subject to the same emotions

6 13Comunication, PR and Advertising 17 rectors stated that they have the least trust in tion and shall suggest strategies for increas cess has identified such causes and has under1 7 lined their negative effect on the Great Brit centration of ideas and information he must go through a number of necessary Defining the objective of the presentation uisite to success. 2. Knowing the audience 6 7If I want to guide an individual towards a certain objective, I must know where this is and start from there ュ In order to help a person, I must of course understand more than such person, but primordially is to understand what this person understands

7 1318 Comunication, PR and Advertising a strategy of attracting the attention of the audience is not interested in a message or in just those communications that they can use general characteristics. Another technique to catch the attention reveals the main ideas after the audience has lost its interest and attention for the infor1 7 that the essential is transmitted at the begin sented material for the audience The interest of the audience can be lost also if they are handed from the beginning

8 13Comunication, PR and Advertising 19 eration the time set for such action 3.The creation of the message and its structure subject of the research and of the documenta ference tate the used technology and the concentra1 7 tion of the ideas; regardless of the situation Remembering the information highly necessary for accumulating the information an efficient method for receiving the feed The choice and manipulation of the visual support 1 7 ity to listen of several thousand of students 1 7 membering the transmitted message. These 1 7 ately after the subject listened to the informa

9 1320 Comunication, PR and Advertising ィC for logic and catching the short term mem mantic elements and remembering the long 1 7 member more easily elements related to the determining the stimulation of imagination and of connections in the mind of the audi1 7 ence and so an efficient remembering of the ity to remember the verbal message. A solu1 7 tion in front of this difficulty resides in us move around in the room and to achieve a senter. The efficient strategy in such case in1 7 volves changing the mentality by focusing

10 13Comunication, PR and Advertising AvantGarde or Gil Sans style (easy to remem ceed in transmitting the relevance and con1 7 nections of the information. The solution for selection of a reduced number of information to remember both auditory and visually. The Models and other objects brought for be rendered efficient by channeling the at1 7 tention of the audience and changing the ing a monotonous moment or a moment of to restart the lecture the moment he receives the tacit consent. In case of demonstrations regarding questions of the audience. Regardless of the information

11 1322 Comunication, PR and Advertising for handling such technical details and for al and of the other visual elements must be ver munication. The audience must feel that the Analyze of the verbal, non-verbal and para-verbal language Another reason for failure of many element in the detriment of its transmission leads to inconsistency in transmitting the messages and in maintaining the interaction 1 7 in order to transmit credibility from the first der not to outrun the assigned time. During

12 13Comunication, PR and Advertising The voice betrays emotions and that is times is useful) and other stimulants that induce a nervous state. The clothing and accessories must be 1 7 fact that image counts and the audience shall situation. This is because the audience eas ing the ideas. The eyes must maintain contact taining the attention also. Other elements benefic for success de1 7 but in the same time to try an involvement of a language close to the audience and of

13 1324 Comunication, PR and Advertising they have concluded it. IV. The business environment in Romania their state of fear and contraction regarding tial failure trend regarding the efficiency in transmitting or out of the self critical analysis. As negative elements observed dur

14 13Comunication, PR and Advertising V. Conclusions ble to defeat their fear and to understand the nication theories. The base for increasing the the message and the transmission channel; cialists in social sciences and information tation the fact that the business environment needs increased efficiency of the communication REFERENCES: Aziz, Khalid Presenting to Win:A Guide for Finance and Business Professionals Aziz, K How to Wow an Audience

15 1326 Comunication, PR and Advertising Baird, John, Stull, James B Comunicarea 06n afaceri, Barker, Alan, Improve Your Communication Skills Bounds, Andy, How To Make Your Communication Stick Bovィヲe, Courtland L., Thill, John V Business Communication Today Bradbury,Andrew, Successful Presentation Skills Cosnett, G., A survival guide to public speaking Davies, J.W Communication Skills: A guide for Engineering and Applied Science Students Denny, Richard, Communicate to Win, Dickson, David, Tourish, Dennis, Communication Skills for Effective M anagement Ehrenborg, J02ns, M attock, John, Powerful Presentations,Great Ideas for M aking a Great Impact Gilgrist, David, Davies, Rex, Winning Presentations Ham ilton, C., Parker, K Communicating for Results: A Guide For Business and the Professions Hargie, O., Communication: Beyond the Crossroads Harvard Business Review on Effective Communication Heilm an, Arthur, W., An Investigaton in M easuring and Improving Listening Abilityof college Freshmen,SpeechM onographs, Jam m er, G Jammer on Presentation: An Essential Guide to the Theory,Tricks and Techniques of Business Presentation Kram ar J.J., Lewis,Thom asb, Comparison of Visual and Nonvisual Listening1 71 7Journal of Communication M aes, J., W eedy, T., Icenogle, M., A managerial perspective: oral communication competencyis most important for business students in the workplace M andel, S., Effective Presentation Skills: A Practical Guide for Better Speaking M ccurry, O Stand and Deliver M oody, J., Stewart, B, Bolt-Lee, C., Showing the Skiled Business Graduate:Expanding the Tool Kit Nadeau, R., Jablonski, C., Gardner, G Speaking Effectivelyin Public Settings, Univeristy Press of America O ッHair, D., Friedrich, G., Dixon, L Strategic Communiation In Business and the Professions th Oulton, NicholasB., Killer Presentations Sherm an, R Presentation Skills Top Executives live By

16 13Comunication, PR and Advertising Simon, T The Elements of Public Speaking Smith, P.R., Taylor, J, Marketing Communications. An Integrated Approach Van Cuilenburg, J.J., Scholten, O., Noomen, G.W., Van der Molen, Henk T., Gramsbergen-Hoogland, Yvonne H., Communication in Organizing, Basic Skills and Conversation Models Wilcox, Dennis L., Ault, Phillip H., Agee, Warren K, Cameron, Glen T Public Relations, Strategies and Tactics Yate, Martin, Sander, Peter, The Ultimate Business Presentations Book

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