Microsoft Word - A doc

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1 ( (CRM ( (B2B Akhavan1360@yahoo.com babolhavaeje@yahoo.com : ; CRM) ( ) (B2B : : (CRM) ; CRM ( ,2002 ( % Customer Relationship Management 2 -Business to Business 17

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12 ( ) " , , ( )= ( ) : Warkentin. M, (2002) ｰBusiness to Business electronic commerce: challenge & solutions ｰ, Idea Group publishing 4. Turban and etal (2002). ｰInformation technology for Management ｰ.USA:Johan Wiley.3th edition 5. chou. D &Wenyu Dou ｰ A structural analysis of Business-to-Business digital markets ｰ Industrial Marketing Management 31 (2002), pages Barratt & Karsten Rosdahl (2002), ｰ Exploring business-to-business marketsites ｰEuropean Journal of Purchasing & Supply Management 8, pages Michael P.Papazoglou & Aphrodite Tsalgatidou (2000) ｰBusiness to Business electronic commerce issues and solutions ｰ,, Decision Support Systems 20, pages Sharma Arun(2002) ｰTrends in Internet-based business-to-business marketing ｱ, Industrial Marketing Management 31, pages Bob Thompson(2002), ｰThe CRM solutions Guide ｰ,june (crm Gru.com) 10. R.Rosenfield (2002) ｰ Customer Relationship Management; A Brief story and a big mystery ｰ by James 11. stanat,r (2000)global gold : ｰpanning for profits in foreign markets,journal of consumer marketing ｰ. Volume 17 no Palmer,R (2001) historical patterns of globalization :the growth of outward linkages of Swedish long ｨCstanding transnational corporations, stockholms university,department of economic history :Stockholm 13. Valentine, L (1999)First Union tackles CRM with CRMs.ABA Banking Journal.Oct99 Volume41,Issue 10,p Zeng,Y.E,Wen,J.H&Yen,D.C.(2003),CRM in B2B e-commerce. Information management &Computer Security,vol.11,no.1,pp

Microsoft Word - конфОсень!!!!!! 2014.doc

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