2016 Market Surver Of Overseas Travel

Transcription

1 2016 Market Survey Of Overseas Travel

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3 Index Prologue: Outline of the Report 5 1) Outline of the Survey 6 2) Profile of the Respondents 7 Reference: Overseas Travel in ) Outline of the Survey 12 2) Overseas Travel in Part 1: Trends in Overseas Travel Booking in 2015 Chapter 1: Outline of Overseas Travel in Number of Overseas Trips in Destinations in Reference Overseas destinations ever visited Trigger for Overseas Travel in Style of Travel Number of Accompanying Travelers Travel Expenses Number of Days Traveled Purpose of Travel Actions at Destination 1) Total 31 2) What was Included in Package Tours 32 3) What was Booked Prior to Departure 33 4) What was Booked at Destinations Amount of Money Used at Destinations 1) Total 35 2) Shopping Costs 36 3) Meal Costs 37 4) Sightseeing and Activity Costs Use of Airlines 39 Chapter 2: Actions Taken for Prior Consideration of Travel Destinations Considered / Destinations Decided on Reason for Deciding on Destinations Degree of Involvement in Consideration Process Timing of Travel Consideration and Booking Sources of Information Used to Compare for Consideration 50 Chapter 3: Process of Package Tour Selection Use of Package Tours Reasons for Selection of Package Tour Source of Information from Which Package Tour was Found Points Considered Important When Selecting Package Means of Inquiring to Travel Agencies and Airlines Means of Booking with Travel Agencies and Airlines 57 Chapter 4: Process of Arranged Travel Selection Matters Arranged Prior to Departure Sources of Information Used to Find Air Tickets Means of Arranging Air Tickets Key Factors When Choosing Airlines 63 3

4 Index Part 2: Satisfaction with Travel Destinations Satisfaction with Travel Destinations 1) Overall 66 2) Sightseeing / Viewing 67 3) Sports / Hands-on Activities 68 4) Meals 69 5) Shopping 70 6) Relaxation / Beauty Treatments and Massages 71 7) Local Hospitality 72 8) Safety / Hygiene 73 9) Nightlife 74 Part 3: Future Overseas Travel Countries / Areas Wish to Travel to Overseas in Future Countries / Areas Wish to Travel to Overseas in Part 4: First Ever Overseas Trip Destination of first ever trip abroad First ever trip abroad: Timing of trip Trigger for first ever trip abroad Style of first ever trip abroad Source of information for first ever trip abroad 86 4

5 Prologue Outline of the Report 5

6 ; 1) Outline of the Survey Purpose To determine details regarding booking, expenses, and degree of satisfaction among those who traveled overseas in Respondents Those who traveled overseas in 2015 (whose month of departure was in 2015) were selected from INTAGE s Intage Net Panel (the three regions of Kanto, Kansai, and Tokai). Period Mar 22 (The.) through Mar 30 (Wed.), 2016 Method Internet survey Size 4,802 respondents (7,883 approached, 4,934 collected from for a collection rate of 62.6%) Tabulation Method The survey results were subjected to tabulation (weight-back tabulation) by converting to the sex and age composition of leisure travelers. The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaragi prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu, Shizuoka, Aichi, Mie prefectures). Weighting Analysis Axis Female The "number of trips taken" categories of "light," "middle," and "heavy" are defined as follows. Light: Those who have thus far traveled overseas 1-3 times Middle: Those who have thus far traveled overseas 4-9 times Heavy: Those who have thus far traveled overseas 10 times or more The classifications of "long distance," "medium distance," and "short distance" used for "Distance of the last destination" were based on the following definition. Long distance: Those whose last travel destination in 2015 was the following countries/areas UK, France, Germany, Spain, Italy, other nations in west Europe, Greece, countries of eastern Europe, countries of northern Europe, Turkey, Morocco, Egypt, Dubai, Kenya, other Middle East or Africa, USA east, USA west, USA south, Canada, Alaska, Mexico, Jamaica, Caribbean islands, other Central/South America, Tahiti, other Islands in South Pacific of Indian Ocean Medium distance: Those whose last travel destination in 2015 was the following countries/areas Hawaii (Oahu), Hawaii (other than Oahu), Palau, other Micronesia, Fiji, New Caledonia, Maldives, Singapore, Phuket, Thai beaches (other than Phuket), Thailand (other than beach resorts), Bali, Indonesian beaches (other than Bali), Indonesia (other than beach resorts), Malaysian beaches, Malaysia (other than beach resorts), Vietnam cities (Ho Chi Minh, Hanoi), Vietnam beaches, Vietnam (other than cities and beach resorts), Cambodia, India, Sri Lanka, other places in Asia, Australia, New Zealand, other places in Oceania Short distance: Those whose last travel destination in 2015 was the following countries/areas Guam, Saipan, Shanghai, Beijing, Hong Kong, Macau, other places in China, Taiwan, Korea, Cebu Island, Philippine beaches (other than Cebu Island), Philippines (other than beach resorts) Among the life stage categories in this report, "unmarried women in 20s and 30s" includes female teens. How the country names are indicated 18-29yrs 30-39yrs 40-49yrs 50-59yrs 60yrs+ Male The names of countries used in this report were asked about in the questionnaire as follows. Other countries in western Europe were asked about as "Countries in western Europe (Austria, Switzerland, Croatia, the Netherlands, Belgium, Portugal, Vatican, Malta, Monaco, etc.)" In the last survey (implemented in 2014), they were asked about as "Countries in western Europe (other than United Kingdom, France, Germany, Spain, Italy)." Countries of eastern Europe included in the rest of Europe were asked about as "Countries of eastern Europe (Czech Republic, Poland, Hungary, Bulgaria, Romania, Russia, etc.)" In the last survey (implemented in 2014), they were asked about as "Countries of eastern Europe (including Russia)." Countries of northern Europe included in the rest of Europe were asked about as "Countries of northern Europe (Finland, Norway, Denmark, Sweden, Iceland)." In the last survey (implemented in 2014), they were asked about as "Countries of northern Europe." Addenda:(1) Figures from past versions of this survey are quoted as time-series data survey: Mar 23-26, 2015; tabulation sample size of 5, survey: Mar 24-27, 2014; tabulation sample size of 4,936 (2) For single answers, since figures for each option are rounded off to the second decimal place, the total of all options may not add up to exactly 100%. (3) Since figures are rounded off, figures of 0.04% or less (including 0%) are all indicated as "-". (4) Because the tabulated results were based on weight-back tabulation, there are sample sizes (n) in this report that do not match the tabulation sample sizes that were actually yielded by the survey. 6

7 2) Profile of the Respondents (1) Sex (Total/Single answer) Age (Total/Single answer) Legend Male Female Legend 20s and under 30s 40s 50s 60s and over Average (yrs) 2016 survey total (n=4,802) 51.2% survey total (n=4,802) 19.0% survey total (n=5,000) survey total (n=5,000) Life stage (Total/Single answer) Office workers/ General (clerical) Office workers/ General (research or technical) No children Office workers Office workers/ General (sales) Youngest child 6 yrs or younger Office workers/ General (others) Youngest child 7 yrs or older Office workers/ Manager class, company directors Civil servants / Educators No children Youngest child 6 yrs or younger 2016 survey total 4, survey total 5, Freelance Youngest child 7 yrs or older 2016 survey total 4, survey total 5, Sex Male 2, Sex & age Unmarried Male Married Male Unmarried Female Married Female Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Occupation (Total/Single answer) Students Full-time housewives Unemployed Other Area of residence (Total/Single answer) Kanto Total Kita Kanto 4 prefectures Keihanshin Other Kinki 2016 survey total 4, survey total 5, Tokai Kansai Total Timing of departure of last overseas travel (Total/Single answer) survey total 2015 survey total 10 5 Selfemployed Parttimers 0 Yearend Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec. & GW Obon SW New total total total Year's total 2016 survey total 4, survey total 5, * "*":No applicable data 7

8 2) Profile of the Respondents (2) Number of overseas trips thus far (Total/Single answer) Legend Once 2-3 times 4-6 times 7-9 times 10 times or more Average (times) 2016 survey total (n=4,802) 5.1% survey total (n=5,000) Sex Male (n=2,457) Female (n=2,345) Sex & age Male yrs (n=341) Male yrs (n=475) Male yrs (n=580) Male yrs (n=465) Male 60 yrs or older (n=596) Female yrs (n=573) Female yrs (n=483) Female yrs (n=434) Female yrs (n=378) Area of residence 1.2 Female 60 yrs or older (n=478) Kanto (n=3,021) Kansai (n=1,150) Tokai (n=631) Life stage Worker (child 7 yrs and over) (n=1,813) Worker (child 2-6 yrs) (n=231) Worker (child 1 yr and under) (n=116) Worker (married, no children) (n=995) Worker (unmarried) (n=1,455) Unmarried male (n=772) Unmarried female 20s/30s (n=624) Unmarried female 40s and over (n=247) Student (n=192) Number of trips taken Light (n=786) Middle (n=1,235) Heavy (n=2,782)

9 Overseas destinations ever visited (Total/Multiple answers) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Europe UK France Germany Spain Italy Other Other USA Other Middle countries Middle (excluding USA Canada or places in East Turkey USA east USA west in western East or Hawaii and south Alaska Europe or Africa Europe Africa Alaska) Canada Alaska TO2016 survey total 4, survey total 5, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male yrs 男性 Male yrs 男性 Male yrs 男性 Male yrs 男性 Male 60 yrs or older 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会 Life Worker (child 7 yrs and over) 1, 社会 stage Worker (child 2-6 yrs) 社会 Worker (child 1 yr and under) 社会 Worker (married, no children) 社会 Worker (unmarried) 1, 独身 Unmarried male 独身 Unmarried female 20s/30s 独身 Unmarried female 40s and over 学生 Student ライNumber of Light ミド trips taken Middle 1, ヘビ Heavy 2, Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau Central/ South China Other Hawaii South Pacific (excluding China Hong Hawaii (other Guam or Hong America Hawaii Guam Saipan islands or Hong Shanghai Beijing (exc. Hong Kong or (Oahu) than Saipan Kong or other Kong and Kong / Macau Oahu) Caribbean islands Macau) Macau) Macau Taiwan Korea TO2016 survey total 4, survey total 5, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male yrs 男性 Male yrs 男性 Male yrs 男性 Male yrs 男性 Male 60 yrs or older 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会 Life Worker (child 7 yrs and over) 1, 社会 stage Worker (child 2-6 yrs) 社会 Worker (child 1 yr and under) 社会 Worker (married, no children) 社会 Worker (unmarried) 1, 独身 Unmarried male 独身 Unmarried female 20s/30s 独身 Unmarried female 40s and over 学生 Student ライNumber of Light ミド trips taken Middle 1, ヘビ Heavy 2, Southeast Asia Thai Indonesian New beaches Bangkok Other Southeast beaches Indonesian Zealand or Long Medium Short Singapore Phuket (other or other Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other distance distance distance than Thai cities Asia than Bali) Oceania Phuket) TO2016 survey total 4, survey total 5, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male yrs 男性 Male yrs 男性 Male yrs 男性 Male yrs 男性 Male 60 yrs or older 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会 Life Worker (child 7 yrs and over) 1, 社会 stage Worker (child 2-6 yrs) 社会 Worker (child 1 yr and under) 社会 Worker (married, no children) 社会 Worker (unmarried) 1, 独身 Unmarried male 独身 Unmarried female 20s/30s 独身 Unmarried female 40s and over 学生 Student ライNumber of Light ミド trips taken Middle 1, ヘビ Heavy 2, Figures 5 or more points or higher than the 2016 survey total are shaded Figures 5 or more points or lower than the 2016 survey total are shaded. Oceania 9

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11 Reference Overseas Travel in

12 1) Outline of the Survey Prior to the main part of this report, booking status, cost, degree of satisfaction (from page 15 on), the results such as rate of overseas travel in 2015 are indicated from the following survey results. Purpose To get a picture of what travel abroad was in Respondents Whose who were selected from INTAGE s Intage Net Panel (the three regions of Kanto, Kansai, and Tokai). Period Mar 9 (Wed.) through Mar 15 (The.), 2016 Method Internet survey Size 66,310 respondents (204,786 approached, 66,719 collected from for a collection rate of 32.6%) Of the 66,310 respondents included in this survey, only the 19,993 evenly collected on the basis of gender and age were subjected to the following method of weight-back tabulation for displaying here Tabulation Method The results of this survey were subjected to tabulation (weight-back tabulation) to conform to the gender and age population breakdowns of the three areas as based on the 2010 National Census (Bureau of Statistics Ministry of Internal Affairs and Communications). The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu, Shizuoka, Aichi, Mie prefectures). Weighting Male Female 18-29yrs 30-39yrs 40-49yrs 50-59yrs 60yrs yrs 30-39yrs 40-49yrs 50-59yrs 60yrs

13 2) Overseas Travel in 2015 (1) Overseas travel experienced in 2015 (Total/Single answer) Went overseas Didn't go Legend 2016 survey total (n=19,993) 14.9% survey total (n=20,744) Sex Male (n=9,738) Female (n=10,255) Sex & age Male yrs (n=1,503) Male yrs (n=1,577) Male yrs (n=1,874) Male yrs (n=1,446) Male 60 yrs or older (n=3,338) Female yrs (n=1,437) Female yrs (n=1,515) Female yrs (n=1,807) Female yrs (n=1,421) Female 60 yrs or older (n=4,075) Area of residence Kanto (n=11,648) Kansai (n=5,364) Tokai (n=2,981)

14 2) Overseas Travel in 2015 (2) Purpose of overseas travel in 2015 (2015 overseas travelers/single answer) Leisure Business To visit friends/ acquaintances/ family/relatives Study abroad/ Training Other Legend 2016 survey total (n=2,972) 76.9% survey total (n=3,077) Sex Male (n=1,361) Female (n=1,611) Sex & age Male yrs (n=208) Male yrs (n=162) Male yrs (n=231) Male yrs (n=205) Male 60 yrs or older (n=555) Female yrs (n=242) Female yrs (n=179) Female yrs (n=206) Female yrs (n=201) Female 60 yrs or older (n=783) Area of residence Kanto (n=1,902) Kansai (n=664) Tokai (n=405) "Leisure" is the total of "Sightseeing," "Sports viewing," and "Hobbies/Sports." "To visit friends/acquaintances/family/relatives" is the total of "To visit friends/acquaintances/family/relatives (stay of less than one year)" and "To visit friends/acquaintances/family/relatives (stay of one year or more)." "Study abroad / training" is the total of "Study abroad / training (stay of less than one year)" and "Study abroad / training (stay of one year or more)." 14

15 Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in

16 Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in Number of Overseas Trips in 2015 Number of overseas trips in 2015 (Total/Single answer) Once 2 times 3 times 4 times 5 times or more No ans. Average (times) Legend 2016 survey total (n=4,802) 66.1% survey total (n=5,000) Sex Male (n=2,457) Female (n=2,345) Sex & age Male yrs (n=341) Male yrs (n=475) Male yrs (n=580) Male yrs (n=465) Male 60 yrs or older (n=596) Female yrs (n=573) Female yrs (n=483) Female yrs (n=434) Female yrs (n=378) Female 60 yrs or older (n=478) Area of residence Kanto (n=3,021) Kansai (n=1,150) Tokai (n=631) Life stage Worker (child 7 yrs and over) (n=1,813) Worker (child 2-6 yrs) (n=231) Worker (child 1 yr and under) (n=116) Worker (married, no children) (n=995) Worker (unmarried) (n=1,455) Unmarried male (n=772) Unmarried female 20s/30s (n=624) Unmarried female 40s and over (n=247) Student (n=192) Number of trips taken - Light (n=786) Middle (n=1,235) Heavy (n=2,782)

17 Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in Destinations in 2015 (1) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Central/South America or Caribbean Hawaii Guam or Saipan South Pacific islands or other islands China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia Other places in Asia Oceania Destinations in 2015 (Total/Multiple answers) 2015 destination 2014 destination destination destination (n=4,802) (n=5,000) (n=4,936) (n=5,078) UK France Germany Spain destination Italy Other countries in western Europe Greece destination Countries of eastern Europe Countries of northern Europe Turkey Morocco Egypt Dubai Kenya Other Middle East or Africa USA east USA west USA south Canada Alaska Mexico Jamaica Caribbean islands Other Central/South America Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan Palau Other Micronesia Fiji Tahiti New Caledonia Maldives Other Islands in South Pacific of Indian Ocean Shanghai Beijing Other China Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Thailand (other than beach resorts) Bali Indonesian beaches (other than Bali) Indonesia (other than beach resorts) Malaysian beaches Malaysia (other than beach resorts) Cebu Island Philippine beaches (other than Cebu Island) Philippines (other than beach resorts) Vietnam cities (Ho Chi Minh, Hanoi) Vietnam beaches Vietnam (other than cities and beach resorts) Cambodia India Sri Lanka * Other Asia Australia New Zealand Other Oceania Europe/total Middle East or Africa/total USA (exc. Hawaii and Alaska)/total Canada or Alaska/total Central/South America or Caribbean/total Hawaii/total Guam or Saipan/total South Pacific islands or other islands/total China (ex. Hong Kong / Macau)/total Hong Kong or Macau/total Southeast Asia/total Other places in Asia/total Oceania/total Long distance/total Medium distance/total Short distance/total "*":No applicable data increase /decrease

18 Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in Destinations in 2015 (2) Destinations in 2015: by demographic (Total/Multiple answers) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Europe UK France Germany Spain Italy Other Other USA Other Middle countries Middle (excluding USA Canada or places in East Turkey USA east USA west in western East or Hawaii and south Alaska Europe or Africa Europe Africa Alaska) Canada Alaska TOT2016 survey total 4, survey total 5, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male yrs 男性 Male yrs 男性 Male yrs 男性 Male yrs 男性 Male 60 yrs or older 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会 Life Worker (child 7 yrs and over) 1, 社会 stage Worker (child 2-6 yrs) 社会 Worker (child 1 yr and under) 社会 Worker (married, no children) 社会 Worker (unmarried) 1, 独身 Unmarried male 独身 Unmarried female 20s/30s 独身 Unmarried female 40s and over 学生 Student ライトNumber of Light ミドルtrips taken Middle 1, ヘビ Heavy 2, Hawaii Guam or Saipan Central/ South China Other Hawaii South Pacific (excluding China Hong Hawaii (other Guam or Hong America Hawaii Guam Saipan islands or Hong Shanghai Beijing (exc. Hong Kong or (Oahu) than Saipan Kong or other Kong and Kong / Macau Oahu) Caribbean islands Macau) Macau) Macau Taiwan Korea TOT2016 survey total 4, survey total 5, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male yrs 男性 Male yrs 男性 Male yrs 男性 Male yrs 男性 Male 60 yrs or older 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会 Life Worker (child 7 yrs and over) 1, 社会 stage Worker (child 2-6 yrs) 社会 Worker (child 1 yr and under) 社会 Worker (married, no children) 社会 Worker (unmarried) 1, 独身 Unmarried male 独身 Unmarried female 20s/30s 独身 Unmarried female 40s and over 学生 Student ライトNumber of Light ミドルtrips taken Middle 1, ヘビ Heavy 2, Southeast Asia Thai Indonesian New beaches Bangkok Other Southeast beaches Indonesian Zealand or Long Medium Short Singapore Phuket (other or other Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other distance distance distance than Thai cities Asia than Bali) Oceania Phuket) TOT2016 survey total 4, survey total 5, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male yrs 男性 Male yrs 男性 Male yrs 男性 Male yrs 男性 Male 60 yrs or older 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female yrs 女性 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会 Life Worker (child 7 yrs and over) 1, 社会 stage Worker (child 2-6 yrs) 社会 Worker (child 1 yr and under) 社会 Worker (married, no children) 社会 Worker (unmarried) 1, 独身 Unmarried male 独身 Unmarried female 20s/30s 独身 Unmarried female 40s and over 学生 Student ライトNumber of Light ミドルtrips taken Middle 1, ヘビ Heavy 2, Figures 5 or more points or higher than the 2015 survey total are shaded Figures 5 or more points or lower than the 2015 survey total are shaded. China (excluding Hong Kong and Macau) Hong Kong or Macau Oceania 18

19 Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in Destinations in 2015 (3) (last destination) Last destination repeat percentage ( 1) (Total/Multiple answers) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Central/South America or Caribbean Hawaii Guam or Saipan South Pacific islands or other islands China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia Other places in Asia Oceania Repeat Rate for Last Travel Destination in 2016 Repeat Rate for Last Travel Destination in 2015 UK (n=132) 61.7 (n=127) 43.7 France (n=196) 53.7 (n=275) 46.0 Germany (n=150) 46.9 (n=137) 44.4 Spain (n=121) 26.1 (n=116) 29.6 Italy (n=205) 49.7 (n=193) 39.7 Other countries in western Europe (n=190) 60.7 (n=180) 51.2 Greece (n=14) (n=17) 21.6 Countries of eastern Europe (n=90) 53.3 (n=72) 32.4 Countries of northern Europe (n=65) 30.6 (n=68) 31.9 Turkey (n=23) 27.1 (n=56) 19.3 Morocco (n=12) (n=13) 7.8 Egypt (n=1) 48.1 (n=5) 17.1 Dubai (n=21) 21.4 (n=25) 19.4 Kenya (n=1) (n=1) Other Middle East or Africa (n=17) 66.3 (n=23) 43.9 USA east (n=150) 50.2 (n=141) 55.4 USA west (n=180) 68.9 (n=179) 60.3 USA south (n=44) 45.9 (n=50) 48.1 Canada (n=73) 47.3 (n=89) 47.2 Alaska (n=3) 26.4 (n=5) Mexico (n=15) 40.2 (n=26) 21.6 Jamaica (n=0) (n=2) 66.3 Caribbean islands (n=7) 13.1 (n=9) 25.2 Other Central/South America (n=25) 30.6 (n=26) 24.9 Hawaii (Oahu) (n=507) 70.3 (n=560) 72.0 Hawaii (other than Oahu) (n=121) 59.6 (n=146) 58.6 Guam (n=271) 58.7 (n=250) 53.2 Saipan (n=32) 49.2 (n=42) 42.8 Palau (n=14) 50.6 (n=17) 24.9 Other Micronesia (n=4) 46.7 (n=4) 45.7 Fiji (n=2) (n=1) Tahiti (n=6) 15.5 (n=4) New Caledonia (n=4) (n=10) 8.4 Maldives (n=18) 22.5 (n=15) 40.8 Other Islands in South Pacific of Indian Ocean (n=2) 44.8 (n=6) 46.4 Shanghai (n=63) 68.6 (n=62) 75.4 Beijing (n=23) 56.2 (n=27) 38.3 Other China (n=73) 74.5 (n=56) 70.3 Hong Kong (n=158) 62.7 (n=157) 65.0 Macau (n=54) 48.0 (n=45) 35.3 Taiwan (n=579) 53.1 (n=517) 46.8 Korea (n=340) 81.8 (n=472) 77.0 Singapore (n=200) 48.5 (n=150) 46.4 Phuket (n=37) 37.5 (n=27) 24.2 Thai beaches (other than Phuket) (n=27) 69.3 (n=31) 83.9 Thailand (other than beach resorts) (n=211) 70.5 (n=212) 76.8 Bali (n=86) 37.4 (n=96) 36.0 Indonesian beaches (other than Bali) (n=7) 60.5 (n=3) 26.5 Indonesia (other than beach resorts) (n=11) 40.8 (n=16) 30.6 Malaysian beaches (n=25) 38.8 (n=26) 80.4 Malaysia (other than beach resorts) (n=62) 40.0 (n=46) 52.7 Cebu Island (n=36) 15.8 (n=39) 23.8 Philippine beaches (other than Cebu Island) (n=16) 37.5 (n=8) 75.4 Philippines (other than beach resorts) (n=28) 80.1 (n=47) 71.2 Vietnam cities (Ho Chi Minh, Hanoi) (n=119) 29.1 (n=132) 27.2 Vietnam beaches (n=33) 24.7 (n=12) 26.9 Vietnam (other than cities and beach resorts) (n=22) 14.3 (n=11) 24.8 Cambodia (n=53) 15.1 (n=72) 10.5 India (n=28) 46.6 (n=31) 27.2 Sri Lanka (n=12) 16.1 (n=12) 7.5 Other placesin Asia (n=24) 57.5 (n=38) 58.9 Australia (n=129) 49.8 (n=111) 54.1 New Zealand (n=36) 26.8 (n=40) 24.4 Other Oceania (n=5) 31.9 (n=3) 16.2 ( 1) Percentage of repeat visit to last destination: percentage of those who have been to their last destination a second time or more Reference data for areas with samples of less than Repeat Rate for Last Travel Destination in 2016 Repeat Rate for Last Travel Destination in

20 Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015 Reference Overseas destinations ever visited Overseas destinations ever visited: last destination in 2015 (Total/Multiple answers) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Other USA Other Other countries Middle East (excluding Canada or Europe UK France Germany Spain Italy places in Turkey Middle East USA east USA west USA south Canada Alaska in western or Africa Hawaii and Alaska Europe or Africa Europe Alaska) 2016 survey total 4, survey total 5, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau Central/ South China Other South Hawaii Pacific Hawaii Guam or (excluding China (exc. Hong Kong America Hawaii (other Guam Saipan islands or Shanghai Beijing Hong Kong Macau Taiwan Korea (Oahu) Saipan Hong Kong Hong Kong or Macau or than Oahu) other and Macau) / Macau) Caribbean islands 2016 survey total 4, survey total 5, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Southeast Asia Oceania Thai Indonesian New beaches Bangkok or Other Southeast beaches Indonesian Zealand or Singapore Phuket (other other Thai Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other than cities Asia than Bali) Oceania Phuket) 2016 survey total 4, survey total 5, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Figures 5 or more points or higher than the 2016 survey total are shaded. Items with under 30 samples are not shaded in the table Figures 5 or more points or lower than the 2016 survey total are shaded. Items with under 10 samples are not indicated in the table.