4303ALL-“Å‘I

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1 PPS: Power Producer and Supplier PPS 2.

2 2.1 AMA: American Marketing Association 1935 AMA National Association of Marketing Teachers AMA p < Accessed 26 August 2006.

3 P: Product, Place, Price, Promotion2004 CRM: Customer Relationship Management2 Relationship CSR: Corporate Social Responsibility ISO: International Organization for Standardization 1935 : Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user : Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives : Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. < Accessed 26 August 2006.

4 Levitt [1983] 1985 GC: Global Compact GC 10 < Accessed 23 August PR 9 Packard [1960] Kotler and Keller [2006] p.582.

5 Kotler et al. [2006] Kotler et al. [2006]

6 12 Kotler [2001] Nordhielm [2005] Nordhielm STP Schultz et al. [1993] Schultz and Schultz [2004] EVA Davis and Dunn [2002]

7 Ettenberg [2002] p Christensen et al. [2005] Swan and Combs [1976] [1994] 17 < html/i html> Accessed 26 August 2006.

8 Outer Market Link Inner Market Link VPP: Virtual Power Plant 19

9 3.2 B to B B to C PPS kW kW p Kotler and Keller, op.cit., pp

10 3.2.1 PPS PPS 24 ESCO CO2 ESCO ESCO CO2 CO2 ESCO ,000GJ108,000 ESCO 98, ,000 1,200 CO2 22 Roberts [2005] Telstra Telstra 23 p

11 CO ,360t- CO ESCO , < Accessed 26 August

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13 31 LP 32 PR LP 900 1, /m 3 55 kcal/

14 TVCF 2 TV 12.6 TVCF PR 35 TV PR DIMSDRIVEN= N= < Accessed 09 August % CO21.5 < Accessed 09 August 2006.

15 3.3.2 PR PRPR TVCF TVCF TVCF IH 40 TVCF CM 2004 CM ap.9

16 41 TVCF TVCF TVCF TVCF TVCF PR 42 CSR PR Jaffe [2005] HDD TVCF Switch! pages/alldenka_cost_loan.html Hamel and Doz [1998] p

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18 Christensen, C. M., S. Cook, and T. Hall [2005], Marketing Malpractice: The Cause and the Cure, Harvard Business Review, December 2005, pp Davis, S. M. and M. Dunn [2002], Bulding the Brand-Driven Business, John Wiley & Sons Ettenberg, E. [2002], The Next Economy, McGraw-Hill.2002 Hamel, G., and Y. L. Doz [1998], Alliance Advantage: The Art of Creating Value through Partnering, Harvard Business School Press.2001 Jaffe, J. [2005], Life After the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising, John Wiley & Sons.2006 CM 2.0 Kotler, P., D. C. Jain, and S. Maesincee [2002], Marketing Moves: A New Approach to Profits, Growth, and Renewal, Harvard Business School Press.2002 Kotler, P., and K. L. Keller [2006], Marketing Management, 12th Edition, Pearson International Edition, Pearson Prentice Hall. Kotler, P., N. Rackham, and S. Krishnaswamy [2006], Ending the War between Sales & Marketing, Harvard Business Review, July-August 2006, pp Levitt, T. [1983], After the Sales is Over, Harvard Business Review, September-October 1983, pp Nordhielm, C. L. [2005], Marketing Management: Big Picture Second Edition, John Wiley & Sons Packard, V. [1960], The Waste Makers, Pocket Books.1967 Roberts, J. H. [2005], Defensive Marketing: How a Strong Incumbent Can Protect its Position, Harvard Business Review, November 2005, pp Schultz, D. E., S. I. Tannenbaum, and R. F. Lauterborn [1993], Integrated Marketing Communications: Putting It Together & Making It Work, McGraw-Hill.1994 IMC Schultz, D., and H. Schultz [2004], IMC: The Next Generation: Five Steps for Delivering Value and Measuring Financial Returns, McGraw-Hill.2005

19 Swan, J. E., and L. J. Combs [1976], Product Performance and Consumer Satisfaction: A New Concept, Journal of Marketing, 40-2, pp pp pp a57-4 pp b 20068pp

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010 JAPAN MARKETING JOURNAL 116 Vol.29 No.42010 JAPAN MARKETING JOURNAL 116 Vol.29 No.42010 JAPAN MARKETING JOURNAL 116 Vol.29 No.42010 JAPAN MARKETING JOURNAL 116