日本感性工学会論文誌

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1 Vol.13 No.2 pp PROGRESS Consideration of the Transition in Mitsubishi Electric Corporate Website Design Transition in Response to Environmental Change and Record through the Case of Corporate Website Design Examples Toshinori ANZAI*, Tomiyasu OYA** and Toshihiko KASUYA* * Mitsubishi Electric Corp., Marunouch, Chiyoda-ku, Tokyo , Japan ** PROGRESS, Yamatani, Minami-ku, Yokohama, Kanagawa , Japan Abstract : Corporate websites have become an indispensable part of corporate activities. These websites have such functions as providing system infrastructure for sending/receiving information, delivering content and distributing product information by or member s site, or assisting the transition of corporate marketing techniques in response to changes in the internal/external environment. The purpose of this study is to clarify the ways and processes by which corporate website design has been changed in response to environmental changes and to leave a record of the transition. In this study, the Official Website of Mitsubishi Electric Corporation will be used to analyze the purpose, concept and measures taken to a transition of a corporate website in the face of changes to laws, standards, technologies, market needs and internal needs. Examples are based on internal documents of Mitsubishi Electric Corporation, and interviews with relevant persons. Keywords : Corporate Website, Transition process HTML Hyper Text Markup Language PPT Power Point BP 1 3HCD Human Centered Design JIS Z HCD PDCA Received Accepted Copyright 2014 All Rights Reserved. 391

2 Vol.13 No.2 4 HCD HCD M s DINER 2000 BtoC / IT IT / 2 / SEO Search Engine Optimization 392

3 Vol.13 No HCD Human Centered Design HCD Human Centered DesignJIS Z HCD HCD PV Page View WEB SITE SCORECARD BP Web 4 BP PV M s DINER 2 CI Corporate Identity PV SEO

4 22003 Vol.13 No WEB SITE SCORECARD BP Web WEB SITE SCORECARD HCD HCD PDCA URL Uniform Resource Locator BP Web URL PV SEO SEO

5 Vol.13 No JIS X JIS Q ISO/IEC ISMS ISMS PDCA ISMS ISMS BP Web Web2.0 Web Tim O Reilly BP Web PV SEO SEM,

6 Vol.13 No /. 2 5 WEB7 3 / CSR CSR Corporate Social Responsibility BP Web

7 Vol.13 No CMS Contents Management System 2 / CMS A SEO TV PC BtoB

8 Vol.13 No.2 4, 8, PMO PMO Project Management Office PMO PMO PDCA 2010 IT u-japan / DBBtoB ROI Return on investment CO HCD 6, HCD 2 398

9 Vol.13 No

10 Vol.13 No ISMS 3 5 / 4 6 PMO JIS X ISMS JIS Q PMO ISMS CMS Contents Management System ISMS JIS Q Web

11 Vol.13 No URL 3 4 Web2.0 PMO CMS HCD 2 ISMS 3 / 4 HCD 6 2 HCD 62 1 ISMS 2 /

12 Vol.13 No JIS Z WEB SITE SCORECARD W3C World Wide Web Consortium Web WAI Web Accessibility Initiative Web website/scorecard/index.html 4 BP Web BP 5 melco.co.jp URL MitsubishiElectric.co.jp 6 BP W3C World Wide Web Consortium WWW World Wide Web JIS Z 8530 JIS / BtoB 1 Vol.6 pp SPECIAL ISSUE OF JAASD Vol.11 No.4 pp

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