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13 Servitization Rathmell 1966, Judd 1964 Levitt 1972 Spohrer and Maglio 2008, Gauber et al bundling PSS Schmenner 2009, Baines 2007, Tukker 2004 Vargo and Lusch 2004, p 8. Macdonald et al Cowan 1983 and Helle 2010 Baines, T. S. et al. 2007, State-of-the-art in Product-service System, Journal of Engineering Manufacture, IMechE. 221, Baines, T. S., H. W. Lightfoot, O. Benedettini and J. M. Kay 2009, The Servitization of Manufacturing, Journal of Manufacturing Technology, Management, 20, 5, Bitner, Mary Jo 1992, Servicescapes: The Impact of Physical Surroundings on Customers and Employees, Journal of Marketing, 56, 2, Brynjolfsson, Erick and Andrew MaCafee 2011, Race Against The Machine, BP Lightning Source Inc. Cowan, Ruth Schwartz 1983, More Work for Mother, Basic Books. Fang, E., Palmatier, R. W., Jan-Benedict, E. and Steenkamp, M. 2008, Effect of Service Transition Strategies on Firm Value, Journal of Marketing, 72 September, 114.
14 Gebauer, H., Edvardsson, B., Gustafsson, A. and Witell, L. 2010, Match or Mismatch: Strategystructure Configurations in the Service Business of Manufacturing Companies, Journal of Service Research, 13, 2, Christian 2007, In Search of a New Logic for Marketing, John Wiley & Sons Limited. Christian and Pekka Helle 2010, Adopting a Service Logic in Manufacturing, Journal of Service Management, 21, 5, CAD Judd, Robert C. 1964, The Case for Redefining Services, Journal of Marketing, 28 January, Levitt, Theodore 1972, Production-Line Approach to Service, Harvard Business Review, 50, September, Macdonald, Emma K., Hugh Wilson, Veronica Martinez and Amir Toosai 2011, Assessing Value-inuse: A Conceptual Framework and Exploratory Study, Industrial Marketing Management, 40, Oliva, Rogelio and Robert Kallenberg 2003, Managing the Transition from Products to Services, International Journal of Service Industry Management, 14, 2, Rathmell, John M. 1966, What is Meant by Services?, Journal of Marketing, 30 October, 326. Schmenner, Roger W. 2009, Manufacturing, Service, and Their Integration: Some History and Theory, International Journal of Operations & Production Management, 29, 5, Shostack, G. Lynn 1977, Breaking Free from Product Marketing, Journal of Marketing, 41April, Spohrer Jim and Paul P. Maglio 2008, The Emergence of Service Science: Toward Systematic Service Innovation to Accelerate Co-Creation of Value, Production and Operations Management, 17, 3, Tukker, Arnold 2004, Eight Types of Product Service system: Eight Ways to Sustainability? Experiences from SUSPEONET, Business Strategy and the Environment, 13, Vargo, Stephen L. and Robert F. Lusch 2004, Evolving to a New Dominant Logic for Marketing, Journal of Marketing, 68, January, 117. Vandermerwe, Sandra and Juan Rada 1988, Servitization of Business: Adding Value by Adding Service, European Management Journal, 6, 4,
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