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1 KDDIR&A The Concierge Co., Ltd. Bangkok 2G 3G iphone BlackBerry SIM SMS FacebookTwitterBlackBerry iphone AndroidWindows Phone AIS DTAC True Move Nokia BlackBerry iphone Android ipad Facebook PAGE 1 of 13
2 Title Mobile phone market in Thailand Author OKAWA, Hiroaki Chief Executive Officer, The Concierge Co., Ltd. Abstract Thailand seems finally recovering after suffering from political and economic unrest and uncertainty such as the Asian financial crisis and the military coup. While most of the mobile phone services are based on 2G technology, 3G services by each mobile company, which have been behind neighboring countries due to the political turmoil, are beginning to flourish. Mobile phones are rapidly penetrating, reaching the ratio of %, which means more than all the population in the country, and are still in the upward trend. A smartphone, especially iphone and BlackBerry, is gaining recognition and is considered as a status symbol. The rapid growth of popularity of mobile phones is largely due to lower prices as well as some characteristics of the market where anyone can purchase prepaid phones virtually without registration and where it is becoming more popular to use different SIMs depending on purposes and/or called parties. Voice calls are still the dominant application, but SMS and are also making rapid increase. BlackBerry handsets with a chat feature and Facebook, Twitter and other applications, along with price reduction, are making a big hit so as to deserve a word boom. In contrast, iphone is maintaining world standard pricing, holding the image of a classy brand. Attentions also will need to be paid to Android, tablets, and Windows Phones. In such a vitalized mobile market in Thailand, it is regret that we can hardly find handsets made in Japan. With advanced technology and ample expertise, there should be big chances for Japanese manufacturers to enter into and succeed in this market. Hopefully, Japanese manufacturers will try to enter and prevail in the market worldwide, implementing customer-oriented marketing based on thorough understanding of local fundamentals. Keyword smartphone BlackBerry iphone Android ipad prepaid Facebook PAGE 2 of 13
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4 ITExpo PCPC Thailand Mobile Expo 2011 ITHigh Technology PCAppleMacBookBlackBerryiPhoneiPad iphoneipad IT PAGE 4 of 13
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8 IMInstant Messenger mixi2007 SNShi51020 hi5mixi hi5 FacebookTwitter hi5facebook AIS BlackBerry Bold True moveiphone 3G 3 PDAWindows Mobile/PalmMacintosh SNS - Facebook BlackBerry BlackBerry Internet ServiceiPhone iphone PAGE 8 of 13
9 Thailand Mobile Expo 2011BlackBerry BlackBerryiPhone BlackBerryTV OL QWERTY BlackBerryBlackBerry MessengerFacebook Twitter True moveblackberry PAGE 9 of 13
10 BlackBerry 2010BlackBerryBlackBerry BB BlackBerryPIN BlackBerryOL BlackBerry91812 iphone iphone BlackBerry MessengerPINPersonal Identification Number iphone 4True movedtacais16gb 22,250 +VAT 7% / 32GB 26,000+VAT 7% PAGE 10 of 13
11 2-3 iphone iPhone iphone 3GS1 Thailand Mobile Expo 2011iPhone 4 iphone BlackBerry ipad iphone 4 Apple - iphone - Buy iphone PAGE 11 of 13
12 iphoneblackberry iphoneblackberry iphoneblackberryandroid Nokia MicrosoftWindows Phone AndroidOSPDA HTCSAMSUNGLGSONY ERICSSONPC12 1 HTCFacebook 850 Facebook NokiaWindows PhoneNokia NokiaNokia Care Windows PC NTT docomosimsim OS NFCNear-Field Communication AISWiMAXSuper WiFiWiMAX PAGE 12 of 13
13 47,000 MADE IN JAPAN ISO 9001/14001IT WEB Blog Twitter Facebook PAGE 13 of 13
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