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1 A

2 IFAT FLO 2

3 Made in China 2 3 3

4 ATOs NGO Ten Thousand Villages The Mennonite Central Committee Oxfam UNCTAD Trade not Aid ATOs NGOBRACPekerti ATOsATOs 70 ATOs IFATInternational Federation for Alternative Trade IFAT A Brief History of the Alternative Trading Movement 4

5 ATOs ATOs ABAL FAIR TRADE S.I.I. ATOs ATOs TWIN(Third World Information Network) ATOs IFAT (International federation for Alternative Trade)1990 EFTA(the European Fair Trade Association) ATOs 80 ATOs 1988 Max Havelaar Max IFAT NGO Twin Trading CompanyTwinTwin Trading 5 5

6 Havelaar FLO(Fairtrade Labelling Organizations Internationals) ATOsATOs 6 7 ATOs NEWS! (Network of European World Shops) 8 IFATFLOEFTAFINE 2 90 ATOs p , ATJ 6

7 ATJ(Alter Trade Japan) 7

8 4 1 2, , % 1% ( 5) 2000 ()Fair Trade in Europe European Fair Trade Association. Fair Trade in Europe p

9 ( 6) The Big Four 2000 Fair Trade in Europe NGONGO Tesco CSR; Corporate Social Responsibility 19 Margaret levi, April Linton. Fair Trade: A Cup at a Time?. Politics & Society. Vol p EFTA. Fair Trade in Europe p Jane Simms. "Fair Chance for Fairtrade". Marketing p

10 Cafédirect Cafdirect Strategic Development Manager 3 28 Fairtrade Foundation Jane Simms. Fair Chance for Fairtrade?. Marketing p Jane Simms. Fair Chance for Fairtrade?. Marke t ing p Fairtrade Foundation Sales of Fairtrade Products in the UK Fairtrade Foundation 19

11 ( 7) (million) Fairtrade Foundation Sales of Fairtrade products in the UK ( 8) (million) Fairtrade Foundation Sales of Fairtrade products in the UK Fairtrade Foundation 31 FLO2002 TransfairMax HavelaarFairtrade Foundation

12 22002 Haworth Fairtrade Village Fairtrade Foundation MORI(Market & Opinion Research International) % % 1 Guarantees a better deal for Third World Producers 33% % % % % Fairtrade Foundation Fairtrade Foundation Tim Hardford. "Fair Trade Coffee has a commercial blend: Developing Wordl: Big Business poses a challenge to its values". Financial Times. London Edition p. 21

13 Fairtrade Foundation Marketing Development Director Fairtrade FoundationTraidcraftCafédirect %NGO % Tim Hardford. "Fair Trade Coffee has a commercial blend: Developing Wordl: Big Business poses a challenge to its values". Financial Times. London Edition p IFAT Report on Fair Trade in U.S. Canada & the Pacific Rim p

14 22002 IFAT, 2003 Report on Fair Trade in U.S. Canada & the Pacific Rim. p IFAT, 2003 Report on Fair Trade in U.S. Canada & the Pacific Rim. p %2003 6% 2% % Trans fair USA NGO Rory Van Loo. "Coming to the grocery shelf: Fair-trade Food". Christian Science Monitor p Trans Fair USA. Fair Trade Coffee: The Time is Now p.3. 23

15 P&G 2001 P&G 1% Global Exchange CEO Transfair USA Big Four 37 Margaret levi, April Linton. Fair Trade: A Cup at a Time?. Politics & Society. Vol p Commitment to Origins 39 Margaret levi, April Linton. Fair Trade: A Cup at a Time?. Politics & Society. Vol p

16 17% 26% 9 ($ /1b) ($0.60/1b) ($0.70/1b) ($3 day) ($0.70/1b) ($0.85/1b) ($1.05/1b) ($ /1b) ($ /1b) () Fair Trade: A Cup at a Time? p.411. What s that in Your Coffee Global Exchange Oxfam International Oxfam International 25

17 41 42 Gerber Foods 43 PR PR Max Havelaar 30% Jane Simms. Fair Chance for Fairtrade?. Marketing p

18 NGONPO NGONPO 2002 NGONPO 27

19 NGONPO ATJ FTCo ()

20 2050 ACCE 49 ATJFTCo ATJ FTCo 49 NGONPO

21 NPO ATJ NPO 5 50 ATJ 30

22 NGO NPO NPO 2050 NPO NO ACCE 51 NPO NPO

23 NPO NPO 2050 NPO NPO NGO ACCE NPO NPO NGO ACCE NPO NGO NPO NGO 8 6 NGO 2 NPO NGO NGO NGO NPO ATJ FTCo NPO NGO NPO 2050 NGO NGO 32

24 NGO NGO NGO NGO NPO NGO NGO NGO NPO ACCE NPO 33

25 NPO 4 ATJ2.58 ATJ 1 52 FTCo 15% 53 NPO NPO 2050 NPO ATJ FTCo 34

26 ATJ FTCo NPO NPO FLO NPO ACCE NPO 35

27 ATJFTCo NGO NPO 36

28 NPO NPO FLO FLO FLO FLO FLO NPO PR 2 37

29

30 10 39

31 NGO NGO NGO 40

32

33 Belinda Coote. The Trade Trap. Oxfam Publications, United Kingdom and Ireland, European Fair Trade Association. Fair Trade in Europe p Epik Pransari. "People Need to Know Mre About the Relevance of Fair Trade". Jakarta Post p Jane Simms. "Fair Chance for Fairtrade". Marketing p Margaret levi, April Linton. Fair Trade: A Cup at a Time?. Politics & Society. Vol p Tim Hardford. "Fair Trade Coffee has a commercial blend: Developing Wordl: Big Business poses a challenge to its values". Financial Times. London Edition p Rory Van Loo. "Coming to the grocery shelf: Fair-trade Food". Christian Science Monitor p Business Editors. "Advocacy Groups and Shareholders Persuade Procter & Gamble to Offer Fair Trade Coffee". Business Wire Commitment to Origins

34 , Fairtrade Labelling Organizations International Fairtrade Foundation Oxfam The International Fair Trade Association Transfair Japan Transfair USA

キヤノンマーケティングジャパングループ CSR報告書 情報セキュリティ報告書

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