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1 33 A Study on Discovery of Promising Market of Watch Kazuhiko Maruyama

2

3

4 STP 4P Product HP

5 37 4P 2 4 Yahoo! Amazon.com G-SHOCK G-SHOCK 21 G-SHOCK 7 Product WAVE CEPTER WVA-M600D-7AJF CASIO G-SHOCK GW-5600BJ-1JF CASIO G-SHOCK GW CR CASIO T233XLTMN SKAGEN DZ DIESEL 572LSXM SKAGEN OVERLAND OVW-100BJ-3AJF CASIO WIRED AGBD SEIKO Price 9 2 Place Place Promotion TV

6 Product 4P 1 CASIO WAVE CEPTER WVA-M600D-7AJF LED 5 2 CASIO G-SHOCK GW-5600BJ-1JF G-SHOCK 20 3 CASIO G-SHOCK GW CR G-SHOCK 22 4 SKAGEN T233XLTMN 3 5 DIESEL DZ SKAGEN 572LSXM 3 7 CASIO OVERLAND OVW-100BJ-3AJF LED 8 SEIKO WIRED AGBD019 9 Price 4P 1 CASIO WVA-M600D-7AJF CASIO SEIKO CASIO 2 CASIO G-SHOCK GW-5600BJ-1JF G-SHOCK CASIO 3 CASIO G-SHOCK GW CR G-SHOCK CASIO 4 SKAGEN T233XLTMN 5 DIESEL DZ SKAGEN LSXM 7 CASIO OVW-100BJ-3AJF CASIO SEIKO CASIO 8 WIRED AGBD019 SEIKO CASIO SEIKO

7 39 HP PR 1 TPO G-SHOCK TPO

8

9 or 2 20,000 NG NG NG NG

10 SWATCH GROUP JAPAN Federation of the Swiss Watch Industry Kotler 2000Kotler and Armstrong Yahoo! Amazon.com Amazon com 2012Yahoo Shopping Amazon Daily Researchhttp:// japan.internet.com/research/ /1.html. 3.com 2012

11 G-shock28 vol 48 KK CASIO HPhttp://casio.jp/ CITIZEN WATCH radio/ /03.html http:// 10 SWATCH GROUP JAPAN 2012 Swatch HP SEIKO HP Vol.54 No.2 pp report/17.html pp surveys/16514/index.html. 21 Yahoo Shopping http:// pdf Federation of the Swiss Watch Industry 2012IMPORT OF WRIST WATCH BY TYPE 2011http:// Importstatistics/dec2011 fixed.pdf. 27 Kotler,Philip 2000 Marketing Management Millennium EditionPrentice-Hall. 28 Kotler, Philip and Gary Armstrong 2001 Principles of Marketing Ninth EditionPrentice-Hall

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