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1 Kotler Ps Teboul Ps ServicesService This paper discussed on the marketing thought service dominant logicsd logic that brought attention in the field of marketing study since The main thought of the 20th century marketing, especially from Koter et al.2010, marketing 1.0 to marketing 2.0 are shown in marketing and has been to migrate to marketing 3.0. Changes in its marketing, with the aim of achieving what was discussed or final customers of what would have been provided. That there is in the cornerstone goods represented by the dominat logic 4 Ps marketing, marketing thought, based on goods dominant logicgd logic, so it was confirmed that has dominated the 20th century. Issues to further seperate the manufacturing and service industries are trying provide to customers are not final, it was confirmed that the service is, especially the claims covered Teboul. Finally, to ensure that the service center and replace the singular service dominat logic to argue, but to provede customers with buyers or sellers are truly producer about what the future, marketers should have the prospects for marketing thought. marketing thoughtmarketing 1.0marketing 2.0marketing 3.04Ps marketingservicesservice Service Dominant LogicSD Vargo and Lusch

2 SD SD Ford Motor ModelT Kotler et al. Kotler et al. Kotler STP Marketing 3.0 : From Products to Customer to the Human Spirit

3 Kotler et al. Vargo and Lusch SD Vargo and LuschaKotler et al. Vargo and Lusch SD Goods Dominat Logic GD Kotler et al. Kotler Kotler and Keller, Kotler Kotler Kotler,

4 Kotler Kotler Holbrook Kotler Holbrook Holbrook Holbrook Teboul Teboul, Teboul

5 Teboul, Teboul Teboul, Baudrillard ServicesisFrontStage

6 SD Vargo and Lusch SD Ps Vargo and Lusch,aVargo and Lusch SD Lusch, Vargo and Malter, Vargo and Luscha SD Vargo and Lusch,ap Vargo and LuschcSD Vargo and Lusch, cp Alderson Alderson, palderson Ps Alderson Vargo and Luschb SD Hunt Hunt,pSD Vargo and Lusch,aVargo and Luscha

7 Vargo and Lusch GD SD Vargo and Lusch S D GD Vargo and Lusch SD GD SD knowledgeskill GD GD Ps SD GD

8 GD SD Vargo and Lusch, Teboul SD SD SD Vargo et al., SD SD

9 European Management Journal Vargo and Lusch SD Services Service Vargo and Lusch,a Services Service SD SD SD Service Services SD Services Service Goods Services Vargo et al., Goods Services SD

10 KnowledgeSkill SD SD GD SD Vargo et al. SD SD Vargo et al., p S D SD SD Bordie SD Bordie, SD SD GD SD GD S D

11 Ps SD SD GD SD GD SD BtoB SD value driver Vargo and Lusch B Vargo and Lusch,p Vargo and Lusch SD GD p Alderson, Wroe, Marketing Behavior and Executive Action Richard D. Irwin, Inc. Holbrook,M.B., Consumer Research : Introspective Essays on the Study of Consumption, Thousand Oaks : Sage Publications. Hunt, Shelby D., The Competence-Based, Resource -Advantage,and Neoclassical Thepries of Competition : Toward a Synthesis, in Sanchez, Ron and Aim Heene eds., Competence-Based Strategic Management : Theory and Research, Greenwich,JaiPress. Kotler, Philip Marketing Management, Analysis, Planning and Control, th edition, Prentice-Hall Kotler, Philip and Keller, Kevin Lane, A Framework for Marketing Management, Prentice-Hall, Kotler, Philip, Hermawan Kartajaya and Iwan Seitawan, Marketing 3.0 : From Products to Customer to the Human Spirit, John Wiley & Sons International Rights, Inc. Lusch, Robert F., Stephen L. Vargo and Alan J. Malter, Marketing as Service-Exchange : Taking a Leadership Role on Global Marketing Management, Organizational Dynamics, Vol., No.. Teboul, James, Services is Front Stage, Palgrave Macmillan

12 Vargo, Stephen L. and Robert F. Luscha, Evolving to a New Dominat Logic for Marketing, Journal of Marketing, Vol., No.. Vargo, Stephen L. and Robert F. Luschb, TheFour Service Marketing Myths : Remnats of a Goods-Based, Manyfacturing Model, Journal of Service Research, Vol., No.. Vargo, Stephen L. and Robert F. Lusch, Service- Dominat Logic : Ehat it is, What it is not, What it might be, in Lusch, Robert F. and Stephen L. Vargo eds., The Service-Dominat Logic of Marketing : Dialog, Debate, and Directions, M.E.Sharp. Vargo, Stephen L. and Robert F. Luscha, Service Dominant Logic : Continuin the Evolution, Journal of the Academy of Marketing Science, Vol., No.. Vargo, Stephen L. and Robert F. Luschb, Why Service?, Journal of the Academy of Marketing Science, Vol., No.. Vargo, Stephen L. and Robert F. Luschc, From Goods to Services: Divergences and Convergences of Logics, Industrial Marketing Management, Vol., No.. SD Vol., No.. SD SD summer SD Vo.No. Vo.No.

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