第43巻第2号【論説】製品ブランドから製品・小売ブランドへの発展

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3 DC DC ) DC ) Kapferer[1997] Aaker[1996] [1999] [2000] [2001a] Kapferer[1997] pp.95-96

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24 ) Aaker, David A. [1996] Building Strong Brands, New York: Free Press ( 1997 ). Kapferer, Jean-Noel[1997] Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, Second Edition, Kogan Page, [1999] [ ] [1996] [1993] [1994] [2001a] [2001b] [2003] [2004] [1997] [1985] VS [2000] [1970] [1984] 44) [2000]

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