日米自動車メーカーの国際化戦略の比較
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1 No. 4, (2003) The rise and fall of the import car industry HORIUCHI Hiroshi Nihon University, Graduate School of Social and Cultural Studies This paper discusses the rise and fall of the import car industry. It introduces how the two pioneers, GM and Ford, marked their successful debut to Japan during 1920 s but later were forced to retreat during the rise of Japanese military power. The postwar attempts by Japanese automakers to penetrate the American market made a remarkable achievement. However, American automakers made little progress in the Japanese market, and they blamed Homologation, the stringent Japanese safety rules, which were gradually diminished as the result of a series of heavy pressures by the international automobile community. Yet, the Japanese market for American automakers remains unchanged. In the meantime, a variety of international schemes are underway to accelerate merger and acquisition, which create further competition among automakers. How will the race be won, by penetrating the market or by pursuing an M&A scheme? Ford Ford Motor 14 3 Company Ford General Motors CorporationGM Ford River Rouge Plant Highland Park Plant GM ,500 T 21 General Electric Company
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