JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
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1 Japan Marketing Academy Vol.31 No.32012
2 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
3 Vol.31 No.32012
4 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
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12 Blair Crawford, Jonathan W. Gordon, and Susan R. Mulder (2007) How consumer goods companies are coping with complexitymckinsey Quarterly, May 2007 (PDF) Charlene Li, Josh Bernoff (2008) Groundswell: Winning in a World Transformed by Social Technologies, Harvard Business School Press,,,, 2008 Jim Lecinski (2011) Winning the Zero Moment of Truth, Google e-book Ray Poynter (2011)What's next in online and social media research?, Australian Market & Social Research Association National Conference 2011 (PDF) Stephen D. Rappaport (2011) Listen First!: Turning Social Media Conversations Into Business Advantage, Wiley 2011, , pp Vol.32, No.114, pp Vol.32, No.114, pp AISAS No.101, pp , No.101, pp.4-17 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
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More informationJAPAN MARKETING JOURNAL 123 Vol.31 No.32012
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