( 1 ) [1] OTT (over-thetop) OTT 1:? YouTube Netflix Spotify Facebook Twitter OTT Skype Google Talk WhatsApp OTT OTT OTT OTT (100 ) 5,000 4,000 3,000 2
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1 2013 5
2 ( 1 ) [1] OTT (over-thetop) OTT 1:? YouTube Netflix Spotify Facebook Twitter OTT Skype Google Talk WhatsApp OTT OTT OTT OTT (100 ) 5,000 4,000 3,000 2,000 1,000 : 2012 PC (Ericsson ConsumerLab) [2] % 2 58% (10 15 B) 15,000 12,000 9,000 6,000 3,000 : PC : :
3 (OSS/ BSS) OSS/BSS QoS (Quality of Service ) OSS/BSS 3GPP OSS BSS BSS 3GPP Sy
4 BSS 2 1 Spotify Mbps 1GB/ VoIP 2: Facebook Spotify HD > : Web HD 5 + 1,000 MMS + 1,000 > : 400 MMS/HD 3 1 Spotify Premium > : 50 ( 2 ) HD 4.99 OTT
5 CRM (Customer Relationship Management) BSS > > > > > BSS 1 ( ) ( 3 ) 1 3:
6 QoS OTT 4 OTT BSS API (Application Programming Interface ) OTT BSS OTT OTT HD HD OTT QoS OTT OTT 1 CRM channels 4: RoI (Return on Investment )
7 3 BSS USSD (Unstructured Supplementary Services Data) SMS OTT OTT API ID OTT SLA (Service Level Agreement, ) OTT
8 OSS/BSS M2M (Machine-to-Machine) 3 OTT 2013 Ericsson AB All rights reserved
9 API Application Programming Interface ( ) BSS Business Support Systems ( ) CRM Customer Relationship Management M2M Machine-to-Machine ( ) MMS Multimedia Messaging Service OSS Operations Support Systems OTT Over-the-Top RoI Return on Investment ( ) SLA Service Level Agreement ( ) USSD Unstructured Supplementary Services Data
10 1. Ericsson, February 2013, Ericsson Mobility Report (interim update): On the pulse of the Networked Society 2. Ericsson ConsumerLab, February 2012 Optimal Consumer Experience: An analysis of how operators can maintain and improve customer satisfaction Jaco Fourie & Uld Olsson, Ericsson Review, Issue 4, March 2013, Bridging the gap between content and communication services ericsson_review/2013/er-policy-charging-sy.pdf Ericsson, March 2013, Operator Growth Codes
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