J CRT 9:15 9: OECD IMHE Harvard Graduate School of EducationPrincipal Center International Corporate Governance Network I

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1

2 J CRT 9:15 9: OECD IMHE Harvard Graduate School of EducationPrincipal Center International Corporate Governance Network ICGN JETRO mission -1-

3 -2- JA 4 mission 3 P D C A 3 2

4 -3- Business Ethics Corporate Citizenship CSRCorporate Social Responsibility 4

5 QandA Corporate Strategy Functional Strategy 1 Product Place Communication -4-

6 C Product Customer Solution Price Customer Cost Place Convenience Promotion Communication DM

7 -6- P D C A magazine 30 Plan Do Check Action

8 -7-5

9 -8-3 A TV TV 3 SBUStrategic Business Unit 3 SBU

10 -9- BCG A B C D SBU 4 0 A D C B

11 -10-3

12 ã 1 1

13 -12- TV CATV SC 4 1 2

14

15 -14- FAX etc 4

16

17 -16- Product Price Place Promotion P

18 -17-5

19 every day low price EDLP Discounting

20 -19- PLC 4 Product Price Place Promotion 2 3 Product Price Place Promotion

21 -20- Product Price Place Promotion Product Price Place Promotion 5

22

23 JA WTOFTAEPA JA JA

平成20年度内部評価実施結果報告書《本編》

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