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1 (,1991,1993) (,2006,,2009) Siew-Peng,L.(2001) Shim(2006) ( 2004)

2 ( 2007) 2 ( 1991) ( ) ( %) 1

3 % % 71.6% 25.2% 3.2% 3.2%2 49.1%3 46.3%4 1.4% % 73.3% (1) (1991) (1) (2) 0= 6= (3) 4 (4)

4 7 (5) 15 (6) 6 (7) Rubin(1984) 17 5 (8) (2004) (2004) ( ) 89%(94 ) %(105 ) %(87 ) (2) (t =4.05** 3 ) (t =3.67**) (, 2005)

5 1 43.8% ( CD) 30.9% 24.2%KBS WORLD 20.1%KNTV 17.0%LaLaTV 14.9% 11.3% ( ) (,2004,2004) ( CD) KBS WORLDKNTVLaLaTV (2008) ( ) 24

6 ( 2005) (2008) (65.4%) ( 2 ) 62.7% ( 3 ) % (56.0%) (54.0%) % (47.5%) (37.5%) 12 34

7 ( 4 ) ( % %)( % %) ( % %) (,2004) (4) 4 4 ( )

8

9 ( 5 ) % (75.7%)(74.3%)

10 % (67.8%) (66.1%)(59.3%) ( 2004) ( )

11 1 2 3 ( ) ( ) ( )

12

13 (2008).. (2007) (2004) (2007) (2005).. Shim(2006). Korean Women Television Viewers in Singapore. Cultural Space and Public Sphere in Asia 2006, Seoul, Korea. Siew-Peng, L. (2001). Satellite TV and Chinese migrants in Britain. In N. Wood &R. King (Eds.), Media and Migration: Constructions of Mobility and Difference,London: Routledge. pp (1991).. (1993).. (2004) Rubin, A. M. (1984). Ritualized and instrumental television viewing. Journal of Communication, 34(3), ( )

14 (1) %2 49.1% %4 1.4% (2) t 2 2 t t ( ) 2 2 (3) (4) ( ) (5) (6) 131 ( 62 )

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