経営研究第42巻3-4号.indd

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19 0.42*** 0.15** 0.40*** *** への 0.19** 0.28** 0.35*** 0.38*** 0.78*** 0.75*** **=p<0.01, ***=p<0.001 ( 出 所 )Esch, Langner, Schmitt and Geus(2006), Are brands forever? How brand knowledge and relationships affect current and future purchases, Journal of Product and Brand Management, vol.15, Number 2, p.102.

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2009-9-2.indd

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