第42巻第4号【研究】韓国の観光マーケティング戦略

Size: px
Start display at page:

Download "第42巻第4号【研究】韓国の観光マーケティング戦略"

Transcription

1 Product 2. 21Promotion SARS ) 1)

2 ) ) ) 2) ) ) IMF

3 ASEM ASEM-Asia-Europe Meeting PR 5) )

4 ) 1999 IMF 7) ) 9) 6) 9 7) 37 8) )

5 133 10) 11) 12) 13) 14) Korea National Tourism OrganizationKNTO ) Koeler, P, Marketing Managemaent, (1991) ) Kotler, P. and, J. Born, and J. Makens, (1996). Maketing, for Hospitality & Tourism, PreticeHall ) ) Kotler, P. and, J. Born, and J. Makens, (1996). Maketing, for Hospitality & Tourism, PreticeHall ) 16

6 ) 16) ) 4 15) Koeler, P, Marketing of Managemaent, (1991). 6 16) ) event PR

7 ) 5 19) 20) ) 22) 23) 24) 18) ) ) 21) KNTO 2000 KNTO ) ) )

8 ) 26) 27) ) DMZ 29) 30) 31) 32) 25) ) ) 28) KNTO 29) TAD ) JK 3 1 JK ) OZ OZ ) 1 KNTO

9 137 IT ) 34) KNTO 35) 36) KNTO PDF 37) KNTO 38) 39) KNTO URL 40) 33) OZ OZ ) ) KNTO ) KNTO Duty Free Korea ) KNTO 2001 KNTO ) KNTO ) KNTO

10 ) 42) 43) 44) 45) 2 46) e-catalog ) ) 7 1 Korea Grand Sale ) ) ) ) 40 4 KNTO ) 1988

11 139 47) Korea Grand Sale ) , , ,

12 ) I LOVE NEWYORK 49) CM PR ) 48) Kotler, P. and. G. Armstrong, Principles of Marketing, Fourth Editton (1989) ) Kotler, P. and, J. Born, and J. Makens, (1996). Maketing, for Hospitality & Tourism, PreticeHall ) Kotler, P. and, J. Born, and J. Makens, (1996). Maketing, for Hospitality & TourismPreticeHall 746

13 KNTO 2000 ASEM Discover Korea Exotic Neighbour HiddenLand of SurpriseFabulos Season s Blessing 1 KNTO

14 ) 52) 1 53) 2 54) 55) 3 56) DB CRS 51) KNTO 52) KNTO Korea Week ) ) KNTO ) SMAP KNTO KNTO NTV KNTO ) KNTO PDA

15 143 CRS 57) 21 1 KNTO ) 1 KNTO 59) 57) Kotler, p. and, J. Born, and J. Makens, (1996). Maketing, for Hospitality & Tourism, PreticeHall ) 59) TV

16 KNTO KNTO 60) KNTO 2 61) 62) 21 63) TV 21 KNTO 60) KNTO 61) 62) KNTO KNTO 63) KNTO KNTO

17 ) ) ) ) ( 人 ) 万 ( 年 ) 韓 国 ハワイ 中 国 香 港 シンガー ポール 台 湾 タイ JNTO2002, 4, ) IMF 65) 1997 YUN ZUNGHEN 66) ) 1213

18 KNTO , % % % 68) CM KNTO KNTO ) http://

19 ) LOOK Holiday Tour Arrow ,000 74, , , , 7, , ) ) )

20 ) JATA KATA ) 1 73) 74) 71) 72) 73) 3 74)

21 149 75) KNTO KNTO KNTO KNTO ) 6 KNTO PR KNTO ) 76)

22 KNTO KNTO KNTO EXPO EXPO

23 ,374, , ,406, , ,444, , ,298, , ,089, , , , , , , , KNTO 21

24 KNTO KNTO KNTO Koeler, P, Marketing of Management (1991) Kotler, P. and, J. Born, and J. Makens, (1996). Maketing, for Hospitality & Tourism, PretiHall Kotler, P. and. G, Armstrong (1989). Principles of Marketing, Fourth Editton no KIM DUKGI YUN ZUNGHEN HEA GAPZYUNG

新入_本文.smd

新入_本文.smd 52 28 220 28 4 1 017-777-1511 2 2 8 2 9 8 9 47.2% 12.8% 11.5% 6.0% 4 2 (49.6%)(13.0%) (14.7%) (7.4%)(8.4%) (52.3%)(9.1%) (11.4%) (10.0%) 33.0% 23.4% 15.6% 9.6% (26.0%) (18.3%) (46.5%) (30.0%) (20.0%) 2

More information

90 27 1 29 ( ) 27 4 26 ( ) 27 4 29 ( ) 4 27 3 30 ( ) 1 30 4 27 4 8 ( ) 16 ( ) 9 P2 3 301 27 4 14 ( ) 15 ( ) 9 5 27 4 21 ( ) 4 27 4 21 ( ) 8 30 5 27 4 23 ( ) 5 10 11 12 13 4 3 4 14 27 4 23 ( 27 4 25 ( )

More information

vol.82005.4-6 Japan Travel Bureau Foundation JTBF 14711 10 1579 2,200 1,250 JTBF 2005 8 5 8 22 e-mail FAX 3,148 420 742 ( 23.6%) 151 ( 36.0%) ( )2005

vol.82005.4-6 Japan Travel Bureau Foundation JTBF 14711 10 1579 2,200 1,250 JTBF 2005 8 5 8 22 e-mail FAX 3,148 420 742 ( 23.6%) 151 ( 36.0%) ( )2005 vol.2005.9 4-6 4.1 04 7-9 JTBF 1.72 1.7 38,800 1.8 JTBF 4-6 0.8 10.0 1-3 30.7 GW 9.3 JR 2.1 1.6 16.0 8.4 4.3 7-9 DI 11.3 10-12 2.8 7-9 25.0 10-12 JTBF 4-6 54.1 2.3 13,485 0.3 68.9 1.5 12.6 8,883 0.1 7-9

More information

3.....ren

3.....ren 823 2011 329 20 11 20 48.3 90.5 20 40 21 12 16 22 3 23 50 50 50 1 54 2 55 3 56 57 49 330 823 2011 6 0.3 0.7 1.0 3 1 0.3 0.7 1.0 5 m 3 m 3 m 5 m 5 3 m 1 2 5001,000 3 50 52 mm 4 0.1 1 50 823 2011 331 5 10

More information

表1-4.indd

表1-4.indd 33 A Study on Discovery of Promising Market of Watch Kazuhiko Maruyama 1 1 2011 108.3 2 72.7 3 4 2 5 6 7 34 45 2 8 9 10 11 72.7 12 3 2011 13 1 85 85 2 14 3 1 2011 97.9 74.2 86.1 2.1 25.8 13.9 2 2011 78.5

More information

大学等における社会人の受け入れ状況調査

大学等における社会人の受け入れ状況調査 1 1 2 3 4 - - - - - - 6 8 6 2001 30 7 6 3 30 8 6 1 4 3,6,9,12 4 1 1 E 1 3 13 15 4 3 1 ( ) 8. 6 14 8 6 2002 8 8 3 7 60 1 4 4 32 100 12

More information

紀要No.9_006王_CS.indd

紀要No.9_006王_CS.indd 1 2 3 4 5 87 9 2009 1937.1 6 1937.1 2 1937.3 1937.9 73 1941.6 77 1941.10 27 1943.9 1943.10 1944.12 1946.12 1947.1 5 1948.4 L 1949.9 10 1950.10 1953.1 1953.12 1956.5.16 1956.6 1966.9 30 1966.10 1967.4 1967.9

More information

明浄大学紀要 1号/4.塩澤  潔

明浄大学紀要 1号/4.塩澤  潔 1 1997 6 0 1 7 1 1990 7 9 160 5 50 1 1997 1997 2 2 1 1997 10,06,261 11,702,75 10 11.1 1996 1995 1,000 1997 1998 1,000 9,57,711 199 1999 00 10,678,60 5 1 5 1995 1996 1997 1998 1999 10,199,99 11,702,75 10,06,261

More information

28.3% 0.2% n=418 34.8% 21.6% 15.1% 0.2% n=418 55.2% 44.6% 0.2% 42.9% n=418 1.4% 4.1% 5.0% 8.6% 25.9% 11.8% 3.6% 0.2% 35.0% 1.9% 14.6% n=418 11.5% 16.5% 5.0% 11.5% n=418 23.0% 0.2% 8.4% 3.1% 9.6% 55.7%

More information

2.8% 2.0% 2.4% 2.4% 0.4% 0.1% 0.3% 0.5% 3.8% 5.6% 25.6% 29.3% 64.6% 60.0% 1

2.8% 2.0% 2.4% 2.4% 0.4% 0.1% 0.3% 0.5% 3.8% 5.6% 25.6% 29.3% 64.6% 60.0% 1 2.8% 2.0% 2.4% 2.4% 0.4% 0.1% 0.3% 0.5% 3.8% 5.6% 25.6% 29.3% 64.6% 60.0% 1 16 24 21 20 20 23 10 11 9 10 3 3 3 2 3 1 3 4 6 8 2 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 3 4 Q & A Q1 A1 Q2 A2 Q3 A3 7

More information

Q&A最低資本金特例030131.PDF

Q&A最低資本金特例030131.PDF & 1 2 2 3 2 2 3 2 2 3 10 11 10 90 12 13 14 15 16 17 18 19 20 2 2 3 21 2 2 3 22 23 24 25 20 10 26 27 28 10 8 1 29 30 10 8 2 31 32 2 2 3 33 10 8 3 10 11 2 34 10 8 3 10 12 2 35 36 20 10 37 38 39 40 41 42

More information

‡o‡P†C‡P‡Q”R„û†^‡P†C‡P‡Q

‡o‡P†C‡P‡Q”R„û†^‡P†C‡P‡Q ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Q & A ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

More information

EPSON

EPSON B K L & & & & & & & & L & & & & & & & K & & & & & L L L & & & K L L L & & L L L & & & & & & & & & & & & & & & & & & & & & & & & & & & L & K L K & & & & & & & L L & & L & & L L & & & & &

More information

bumon_pro.indd

bumon_pro.indd q w e r t y u i o!0 !1!2!3 !4!5!6 !7!8!9 @0 @1 @2 @3 @4 @5 @6 @7 @8 @9 #0 #1 #2 #3 #4 #5 #6 #7 #8 #0 $0 $1 $2 $3 $4 $5 $6 $7 $8 $9 %0 %1 %2 %3 %4 %5 %6 %7 %8 %9 ^0 ^1 ^2 ^3 ^4 ^5 ^6 ^7 ^8 ^9 &0 &1 &2

More information

2012_10_A_cover.indd

2012_10_A_cover.indd c %& r Z \ W n % & & % % & % & & % % % & % & % & & % & % %& % & % & % % % & & & W W W W A

More information

2012_05_GLK_cover.indd

2012_05_GLK_cover.indd c %& r Z \ W W n q & F % % & & % & & % % % & % & % & % & % & % & F F % % % & & & & % & A

More information

™…

™… 2/10 15 2010. No1362 1 1 216315 91430 Q A & 0.23% 1 1.4% 04-7120-2020 050-5540-2023 Q A & 1 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 1 2 3 4 5 6 7 8 9 10

More information

20103n=3,280 7 3 40 30.2 3.4 16.9 43.1 n=3,280 2.2 8.1 n=3,280 69.8 9.6 6.9 4.7 3.3 30 19 0.3 60 28.0 0.7 20-24 19 0.3 1.4 25-29 60 28.0 3.9 30-34 1.7

20103n=3,280 7 3 40 30.2 3.4 16.9 43.1 n=3,280 2.2 8.1 n=3,280 69.8 9.6 6.9 4.7 3.3 30 19 0.3 60 28.0 0.7 20-24 19 0.3 1.4 25-29 60 28.0 3.9 30-34 1.7 20103n=3,280 7 3 40 30.2 3.4 16.9 43.1 n=3,280 2.2 8.1 n=3,280 69.8 9.6 6.9 4.7 3.3 30 19 0.3 60 28.0 0.7 20-24 19 0.3 1.4 25-29 60 28.0 3.9 30-34 1.7 20-24 5.7 35-39 2.7 25-29 8.2 40-44 4.5 30-34 n=2,288

More information

17 17 17 17 11 21 28 1 24 12 36 2,000 2 22 11 3.67 3.38 22 2.97 21 10 1.7 1.12 22 10 13 2.75 11 10 15 24 10 12 14 3 17 17 2006 4 17 10 24 12 17 5 15 17 17 11 40 6 17 40 17 11 7 24 17 24 17 8 40 17 17 9

More information

PowerPoint Presentation

PowerPoint Presentation 2 9/ 3 3 9/ 9 4 5 , PR () 6 ,,, (11) 7 PR 8 9 10 11 TEL. 106 8/131512/291/3 TEL. 107 12/291/3 12 http://www.f-turn.jp/ 13 21 4 21 14 200910 U 200911 U 200911 20102 15 20102 PR 20103 20103 16 20103 20104

More information

untitled

untitled ,337 37 35 0,349,09 35 55 988 3 0 0 3,387 7 90 0,369,46 5 57 5 0 90 38 8,369 3 4 5 6 7 8 9 0 3 4 5 6 7 8 9 0 3 4 5 6 8 9 30 3 3 5,400 7,00 9,000 0,800,600 4,400 6,00 8,000 9,800,600 3,400 5,00 7,000 8,800

More information

,877 61,524 33, ,292, ,653 57,601 95,188 2,416 1,767,

,877 61,524 33, ,292, ,653 57,601 95,188 2,416 1,767, 02 02 02 180,771 07 02 01 1,377 07 02 02 1,051,703 07 02 05 220,099 07 03 01 926,597 08 02 04 1,877,566 08 04 02 2,973,603 08 05 03 672,950 10 06 03 778,433 10 06 04 735,789 10 06 06 225,392 10 06 07 365,442

More information

1

1 1 1. 2 1-1. 2 3 1-2.2 4 2. 5 6 7 2-1 2-2 2-3 2-4 2-5 2-1 2-2 2-3 2-4 2-5 PDF PDF 8 P10 9 2-1. 10 2-1. 11 2-1. ( ( 12 2-1. 24 13 2-1. 3 3 14 2-1. 15 2-2. 16 17 2-2. 3 18 2-2. 19 2712 3 1000 20 2841 21 ...

More information

- 2 -

- 2 - - 2 - - 3 - - 4 - UJI - 5 - 50 22 3.5 3 50-6 - 60.5 45 10 2004 4 23 500 228-7 - 3 8-8 - - 9 - http://ranking.goo.ne.jp/ranking/011/antenna_shop/ - 10 - 14 4 17 10 90 17 48 66 ) ) - 11 - A () ) 291 2030

More information

pdfŠp

pdfŠp 7 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 27 28 29 30 31 32 33 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 H 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 67 68 69 70 71 72 73 74 75 76 77

More information

180 30 30 180 180 181 (3)(4) (3)(4)(2) 60 180 (1) (2) 20 (3)

180 30 30 180 180 181 (3)(4) (3)(4)(2) 60 180 (1) (2) 20 (3) 12 12 72 (1) (2) (3) 12 (1) (2) (3) (1) (2) (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (1) (2) 180 30 30 180 180 181 (3)(4) (3)(4)(2) 60 180 (1) (2) 20 (3) 30 16 (1) 31 (2) 31 (3) (1) (2) (3) (4) 30

More information

untitled

untitled 1....1 2....2 2.1...2 2.2...2 3....14 3.1...14 3.2...14 4....15 4.1...15 4.2...18 4.3...21 4.4...23 4.5...26 5....27 5.1...27 5.2...35 5.3...54 5.4...64 5.5...75 6....79 6.1...79 6.2...85 6.3...94 6.4...

More information

113 120cm 1120cm 3 10cm 900 500+240 10 1 2 3 5 4 5 3 8 6 3 8 6 7 6 8 4 4 4 4 23 23 5 5 7

More information

... 6

... 6 ... 6 1) 2) No. 01 02 03 04 05 06 07 08 09 10 11 12 No. 1 2 2 3 3cm 4

More information

untitled

untitled 21 14 487 2,322 2 7 48 4 15 ( 27) 14 3(1867) 3 () 1 2 3 ( 901923 ) 5 (1536) 3 4 5 6 7 8 ( ) () () 9 10 21 11 12 13 14 16 17 18 20 1 19 20 21 22 23 21 22 24 25 26 27 28 22 5 29 30cm 7.5m 1865 3 1820 5

More information

1948 1907 4024 1925 14 19281929 30 111931 4 3 15 4 16 3 15 4 161933 813 1935 12 17 11 17 1938 1945 2010 14 221 1945 10 1946 11 1947 1048 1947 1949 24

1948 1907 4024 1925 14 19281929 30 111931 4 3 15 4 16 3 15 4 161933 813 1935 12 17 11 17 1938 1945 2010 14 221 1945 10 1946 11 1947 1048 1947 1949 24 15 4 16 1988 63 28 19314 29 3 15 4 16 19283 15294 16 1930 113132 3 15 4 16 33 13 35 12 3 15 4 16 1945 10 10 10 10 40 1948 1907 4024 1925 14 19281929 30 111931 4 3 15 4 16 3 15 4 161933 813 1935 12 17 11

More information

裁定審議会における裁定の概要 (平成23年度)

裁定審議会における裁定の概要 (平成23年度) 23 23 23 4 24 3 10 11 12 13 14 () 1 23 7 21 23 12 14 (19 ) 30 1.876% 60 8 24 19 78 27 1 (10) 37 (3) 2 22 9 21 23 5 9 21 12 1 22 2 27 89 10 11 6 A B 3 21 12 1 12 10 10 12 5 1 9 1 2 61 ( 21 10 1 11 30 )

More information

Microsoft Word - 入居のしおり.doc

Microsoft Word - 入居のしおり.doc 1 1 2 2 2 3 2 4 3 5 3 6 3 7 3 8 4 1 7 2 7 3 7 4 8 5 9 6 9 7 10 8 10 9 11 10 11 11 11 12 12 13 13 1 14 2 17 3 18 4 19 5 20 6 22 (1) 24 (2) 24 (3) 24 (4) 24 (5) 24 (6) 25 (7) 25 (8) 25 (9) 25 1 29 (1) 29

More information

和県監査H15港湾.PDF

和県監査H15港湾.PDF ...1...1...1...1...1...1...1...1...2...2...2...3...3...3...5...5...10...11...12...13...13...13...14...14...14...14...14...14...15...15...15...15...15 ...16...17 14...17...18...18...19...21...23 2...25...27...27...28...28...28

More information

( )

( ) ( ) () () 3 cm cm cm cm cm cm 1000 1500 50 500 1000 1000 1500 1000 10 50 300 1000 2000 1000 1500 50 10 1000 2000 300 50 1000 2000 1000 1500 50 10 1000 2000 300 30 10 300 1000 2000 1000 1500 1000

More information

2002 (1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (6) (7) (8) (1) (2) (3) (4) (1) (2) (3) (4) (5) (6) (7) (8) No 2,500 3 200 200 200 200 200 50 200 No, 3 1 2 00 No 2,500 200 7 2,000 7

More information

-26-

-26- -25- -26- -27- -28- -29- -30- -31- -32- -33- -34- -35- -36- -37- -38- cm -39- -40- 1 2 3 4 4 3 2 1 5 5-41- -42- -43- -44- -45- -46- -47- -48- -49- -50- cm -51- -52- -53- -54- -55- -56- -57- -58- -59- -60-

More information

-1- 4 1 2 4-2- -- 2 2 cm 0 80cm 2 80cm 80cm 80cm 50cm 80cm 50cm 6 80cm 100 50 50 cm 10 6 4 50cm 4 4 50cm -4- -5- cm 50cm 4 4 4 50cm 50cm 4 80cm 50cm 80cm 50cm 6 cm -6- 20 250cm 1 2 1 4 0cm 60cm cm cm 1

More information

untitled

untitled () () () () () ( ) () ( ) () ( ) () 2 () () 2 () () ( ) () () () 2 () () 2 3 ( ) () ( ) 2 3 4 () () 2 3 4 () () ( )( ) ( ) 2 ( ) 3 () () 2 3 () () 2 3 () () () () () () () () (( ) ( ) (( ))( )( ) ) 2 3

More information

河川砂防技術基準・基本計画編.PDF

河川砂防技術基準・基本計画編.PDF 4 1 1 1 1 1 2 1 2.1 1 2.2 2 2.3 2 2.4 2 3 2 4 3 2 4 1 4 1.1 4 1.2 4 2 4 2.1 4 2.2 4 2.3 5 2.4 5 2.5 5 2.5.1 5 2.5.2 5 2.6 5 2.6.1 5 2.6.2 5 2.6.3 5 2.6.4 5 2.6.5 6 2.7 6 2.7.1 6 2.7.2 6 2.7.3 6 2.7.4

More information

4 100g

4 100g 100g 10 20 30 40 50 60 70 80 4 5 7 9 12 15 19 24 60 100 10 80 100 20 10 5 20 195 20-1- 60 60 15 100 60 100 15 15 15 100 15 15 60 100 10 60 100 100 15 10 10 60 100 15 10 15 10 5-2- 80 80 24 100 80 100 24

More information

untitled

untitled 0120-888-089 0120-919-498 160-83381-26-1TEL. 03-3349-3111 URL http://www.sjnk.co.jp/ 160-83381-26-1 TEL. 03-3349-3111 URL http://www.sompo-japan.co.jp/ 100-89653-7-3 TEL. 0120-919-498 URL http://www.nipponkoa.co.jp/

More information

表紙.PDF

表紙.PDF 2 3 4 2001 2010 33 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 H18 21 22 23 24 25 26 27 28 29 30 31 32 33 300 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 410-8601 055-934-4747 Fax 055-933-1412

More information